From a fut coins design point of view, we were focusing very tightly onthe actual packaging, which, when you think about it, is the wrongway 'round, says Berry.'Normally you think about what youwant to distribute and then what you want to put it in.
So far Berry says that despite all efforts to ensure thepackaging plays nice with Coca-Cola crates, none of the kit-sellingretailers they know have made use of the Coke compatibility.Not asingle retailer has put a kit in a crate, he says. "Lots of themdon't sell Coke either.
So is all this talk of linking up with Coke wasted effort? Notat all, says Berry. ColaLife benefits greatly from access to Coke'snetwork of wholesalers and the principles that Coke uses to get itsproduct into remote areas. "In practical terms, we are piggybackingon Coca-Cola's infrastructure, says Berry, "but it turns out we'renot piggybacking on the crates.
So far Berry says that despite all efforts to ensure thepackaging plays nice with Coca-Cola crates, none of the kit-sellingretailers they know have made use of the Coke compatibility.Not asingle retailer has put a kit in a crate, he says. "Lots of themdon't sell Coke either.
So is all this talk of linking up with Coke wasted effort? Notat all, says Berry. ColaLife benefits greatly from access to Coke'snetwork of wholesalers and the principles that Coke uses to get itsproduct into remote areas. "In practical terms, we are piggybackingon Coca-Cola's infrastructure, says Berry, "but it turns out we'renot piggybacking on the crates.