Koum made fifa coins the claim during the D: Dive Into Mobile conference adding that not only did the apphave a bigger audience than Twitter's million monthly activeusers but that it also deals with up to billion messages perday Given WhatsApp offers the ability to message your contactswithout having to pay an SMS fee its popularity is, perhaps,unsurprising. But with such a large user base making so manydemands on its data systems and the fact the company is directlyopposed to traditional advertising the question of how to monetisethe concept arises.
"We do have a manifesto opposing advertising, said Koum. "We'reproud of that. Who likes advertising? We're so bombarded with adsso much in our daily lives and we felt that smartphones aren't theplace for that. Our phones are so intimately connected to us, toour lives. Putting advertising on a device like that is a bad idea.You don't want to be interrupted by ads when you're chatting withyour loved ones.
"We do have a manifesto opposing advertising, said Koum. "We'reproud of that. Who likes advertising? We're so bombarded with adsso much in our daily lives and we felt that smartphones aren't theplace for that. Our phones are so intimately connected to us, toour lives. Putting advertising on a device like that is a bad idea.You don't want to be interrupted by ads when you're chatting withyour loved ones.