Sonys self-publishing system Fifa 14 Coins isnt quite as open as, say, theiOS App Store. Its not just an open marketplace where any randomperson can upload anything they want. Sonys still going out anddeveloping relationships with each individual game creator, butits trying to make that process as easy and painless as possible.It even has a program called Pub Fund that acts as a sort ofangel investment for promising indie games that need developmentcash but dont want to sell out.