Businesses fut coins across the UK are failing to turn the data at their disposal into competitive advantage with many unsure how to make the move from being 'collectors of information' to 'users of insight'.
The result, according to KPMG s head of data & analytics, is stagnation, as organisations remain unable to align business objectives with their data mining capabilities at best or tame the data beast, at worst.
Presenting his views in a series of blogs, Eddie Short argues that the biggest problem facing Boardrooms is a growing mismatch between C-suite expectations and the capabilities of their business. His comments come in the wake of research suggesting that just 10 percent of organisations are masters of their data.