As part fut coins of the project the venue previously known as Olympia Two will be renamed Olympia Central to reflect its location and accessibility. In response to the changing needs of the industry the space received significant investment in in order to create a more flexible space suited to launch events. These included infilling the atrium space on the first and second levels and a refurbishment of the facilities in the Conference Centre.
Earls Court will also have a new vibrant logo that reflects the venue s broad, diverse and colourful range of events.
The Chairman of the Confederation of Indian Industry (CII) for Northern India has agreed to promote the International Festival for Business (IFB 2014) across the subcontinent, which is being held in Liverpool next year.