Sitting down and fut coins grabbing an Xbox 360 controller to play a PC build of the game, I was able to follow the game's racing line and make my way around a fictionalized London course without wrecking my expensive racing car too many times.Lots of attention is being paid to in-car visual effects.That guide line certainly takes its cues from Forza, dynamically changing color based on how you're driving to let you know whether you should be accelerating or braking at any given time to handle the next turn.
They used a developer toggle to cycle through different times of day, switching from noontime to dusk to evening in a matter of seconds, casting the scenery in a really attractive range of lighting.
The sense of speed is one area the team is focusing on in an effort to set SHIFT apart from Forza and Gran Turismo, going as far as to coin the phrase "driver experience" as an inevitable marketing point.