Its a number you can put on the box, and that will appeal to some people, but the way that I want to look at Shift as a franchise is that we are innovating at the core ndash; behind the wheel.
We want to innovate where it matters, and we think it matters in the second-to-second driving experience. Is there a spirit of competition between your team and CriterionAT Were both eager for success, but theres been collaboration throughout ndash; on things like Autolog, for example.
Criterion had a great idea, we had a great idea, and we looked at each other and saw that it was the same idea.