Entrepreneurs counterattack listed companies Polyard beyond Taomi'entrepreneur' \u0026 amp; Nike Air Max i horse Note: Established newcomers than the forerunner to night; the product launch date is later than the pioneer; build brand forerunner of time than late; financing longer than the forerunner to night; time to market much later than the pioneer \u0026 hellip; Nike Heels Boots \u0026 hellip; almost everything behind an entrepreneur, how to overtake a pioneer himself three years earlier than listed on the market? (Shown in figures for the Polyard CEO Wu Lili) in July 2007, to $ 700 million Disney acquired Nike Heels Boots Club Penguin (Club Penguin). The latter, called virtual communities, in fact, more like a web game. It is against the sale of furniture, clothing, pets and other virtual goods for children, access to approximately $ 50 million in annual revenue. News from America to the two Chinese, one (called Altratek below) as Executive Director and Deputy Director of marketing , another is Air Jordan 2 served QQ pet project director Wang in Guangzhou Communication Technology Co., Ltd. Albert Marine Corps. They both know that Chinese children go when the Internet is still learning those old sites, children obviously need a Chinese Club Penguin. Wang Haibing intend to \u0026 ldquo; in time before the market is mature to seize market \u0026 rdquo ;. He linked up with the Tencent Cheng Yunpeng, Wei Chen in September 2007 founded the Shanghai wash rice (the wash rice) Network Technology Co., Ltd. Wash rice for 3-6-year-olds to make a product called 'fruit doll' community game, but it's educational taste too thick, the size of the target user group is too small. Furthermore, Wang Haibing and other targeted children 6-14 years of age, began to develop after the famous 'Moore Park.' Air Jordan 7 Retro It was less than in 2008.is at the verification \u0026 ldquo; the reality of whether the United States will take place in a few years later China \u0026 rdquo; state. He asked his children usually use a computer to do something, Wu also drove in Guangdong, the city asked the same question many other parents and children. He then concluded: Child does frequently online entertainment, check learning materials, and weekly online time will be far more than one hour. In January 2008, he made a report to Altratek board: \u0026 ldquo; Children's Internet market can do. Chinese people do not, we may be the first. I was able to put in 30 million yuan of the project well. \u0026 Rdquo; 2009 In June 2009, the \u0026 ldquo; project \u0026 rdquo; it became a Guangzhou Bai Tian Information Technology Co., Ltd. (hereinafter referred to Polyard). On the same point of time for two different actions, to 'Entrepreneur' laments: \u0026 ldquo; in China, no matter what, not only you. \u0026 Rdquo; but until April 2008, Wu was the first time that the existence of wash rice, he heard Tencent children out there who are doing the Internet. About a month later, he launched a wash rice 'Moore Park.' \u0026 Ldquo; bad, we are not the only fancy piece of the original company of the market, we are not the first to launch products. That night, the line, the more the more we lose. \u0026 Rdquo; in plan, Polyard the first product of this Air Jordan 9 Retro will be released in 2009. If you are not experienced entrepreneurs, heart calls out \u0026 ldquo; bad \u0026 rdquo; after the operation is likely to be drastically reduced product development plans established. Because \u0026 ldquo; looked Taomi company are there fishing every day users \u0026 rdquo; situation for entrepreneurs is tantamount to torture. Founder can not help but want to grab the user, even if he knows his product is not perfect. But Creative Nike Air Force 1 Director Wu Lili had with Alcatel venture partner Dai Jian has many times, they have experienced competition, growth, failure and success. They \u0026 ldquo; \u0026 rdquo ;, no mess to worry that they will Polyard product development program is only three months earlier. Wu believes imperfect product can not be completed to grab the user's mission, \u0026 ldquo; we all, to ensure product quality, can not take something out of a perfect fight time. \u0026 Rdquo; In hindsight, the founders did not fool anxious to go beyond the first step Polyard wash rice. In Wu Lili's view, if the founder \u0026 ldquo; a psychology out of control, the entire state will be out of control. We both take control of their mental ability, it does not matter to us are middle-aged, with our experience of a relationship. If my first venture is 40 years old, I can not guarantee it cool. \u0026 Rdquo; Wang Haibing also be seen from the presence of the positive side, \u0026 ldquo; This once again proves the market outlook is very good for children Internet \u0026 rdquo ;. Tencent similar products, 'Locke Kingdom' on the line, Wu even more happy. \u0026 Ldquo; a lot Air Jordan 4 Retro of VC Air Jordan 19 said that the existence of children's Internet market this stuff? If any, can be? (Now) see how those who have said. \u0026 Rdquo; however, wash rice after all, is to seize the opportunities, Polyard long period of catch-up state. In September 2009, released the hit adventure wash rice, 'Purcell number', Polyard similar products 'Aura Star' release time is July 2010. Qiming Venture Partners invested $ 5 million to wash rice in June 2009, April 2010, Sequoia was voted to Polyard $ 3,250,000. Wash rice in 2009, it has been profitable in the two years after Polyard profit. In early 2010, the rapid rise of the wash rice brand awareness to \u0026 ldquo; operators have been a little overwhelmed by the \u0026 rdquo; (Wang Haibing language), and 100 field exposure which can be ignored. At this time, Polyard already begun laying the foundation for the future beyond the wash rice. Polyard and children wash rice are sought advice at every stage of product development, based on their similar product matrix. Both companies are aware that children are not allowed to play the game long-term, they are designed accordingly the anti-addiction system, and strictly control the amount of content updates. Talia games are like a cartoon, like weekly updates, trying to stick by this child. But in almost every aspect Polyard have done Genghen (See how to rapidly changing product content becomes uncertain opinion?) First, Polyard large data, into the system design products. Wu Lili said that they \u0026 ldquo; not a sample survey of users, but to monitor all users, one million users to record one million. \u0026 Rdquo; thus reducing the company's dependence on individual talent, to ensure product quality can be maintained at the same level. Second, and more adept at the children's opinions into product content. \u0026 Ldquo; If someone mention the views are adopted, we will reward him something, we are still in the game set up a lot of Air Jordan 15 convenience where children feedback. \u0026 Rdquo; Wu Lili told 'Entrepreneur', the children each week to one hundred field on the amount of feedback are more than ten thousand. Third, the development of mechanisms to bring the reaction speed. Polyard product development process that some people get quickly make infrastructure products, and then let the user interact with the product line, R \u0026 D personnel with the increase in users and increase the amount of feedback. This process ensures that the game content Polyard massive changes quickly. Wang Haibing did not interview with our correspondents, but the results, Wash rice and a small number of follow-up of R \u0026 D personnel, the degree of modification of the game is also relatively light. Third, strong execution. Air Jordan 7 Retro \u0026 Ldquo; planning, art, programming, testing, together with the team for seven days and then released the game's new small version. 52 weeks a year, for six consecutive years, we have never been postponed. And there is no question of concurrent capacity, server bandwidth and other aspects appeared. \u0026 Rdquo; hundred fields of execution is proud, \u0026 ldquo; you try, not necessarily doing the. It was tried, can not go on. Polyard with many well-known large companies than execution, is not weak. \u0026 Rdquo; Wu Lili believe in the competitiveness compared Polyard wash rice, Tencent have no obvious advantage of the situation, the number of users continues to grow, the most direct drivers of \u0026 ldquo; is the content performance posted better \u0026 rdquo ;. With the 'Dragon Warrior', 'L \u0026 Air Jordan Others Light,' 'Ozzie legend' and other games have been on the line, the market share of Polyard gradually rising. In early 2011, capture card dealers from across the country to place a silly sense: Wash rice field sales growth slower than a hundred, hundred of users may exceed the wash rice fields? ! June 2011 wash rice released their number of users. Wu's conjecture proved to be true, \u0026 ldquo; That we have done the best. \u0026 Rdquo; and in a very long time, the main competitor is Tencent Wang Haibing eyes. Wang also believes that 2011 is wash rice experienced a \u0026 ldquo; From a purely virtual community brand to cartoon brand forward process. \u0026 Rdquo; this year, not only the first wash rice market, also began a large-scale practice of Disney-style business logic, \u0026 ldquo; radiation from the computer screen to the television and film screens, basically completed the layout to brand as the core of children's cartoon industry . \u0026 Rdquo; the layout of the main wash rice brand licensing business under its line, which is Wang in the early days to accept the 'entrepreneurs' interview on high hopes lie. But the division's annual revenue in the wash rice in the proportion of never more than 30% of view, it is still hard to live up. 2013 summer, Wang Haibing acknowledged that the company nearly two years of development of more twists and turns, because online, offline diversify lost when \u0026 ldquo; relatively clear focus \u0026 rdquo ;. However, he felt that the business is divided into Wash rice and wash rice and wash rice cartoon considered this game to make a clear response. But wash rice out of focus not only on the performance of online and offline pros and cons, the company's core revenue departments Taomi same game lost its focus. Informed sources told the investment community, 'entrepreneurs', Taomi some investors think the company's operating performance is low (worth about $ 200 million or so, with annual revenues of about $ 45 million), the user can not contribute to children ARPU value is too high Air Jordan 6 correlation, then wash rice to argue that value higher ARPU transition to adult games. Wang Haibing also believe that \u0026 ldquo; 10 to 14 years of children's games \u0026 rdquo; is rapidly adult. Wash rice and subsequently launched the 'Kung Fu,' 'The Creators Legion,' 'God of War Union' and for 10 to 18 years users of the game. Unfortunately, 'The Creators Legion' and other games performance contributed equally obvious. Children and preferences vary widely with age, do not focus on the children's game market, very serious consequences. Baidu search index, before five in Polyard 2013 China's most popular online games has 3 children, wash rice only (1). The first game 100 fields, 'Obi Island' release continued to hold the first three years, wash rice the first game, 'Moore Park' slipped to No. 7. 2013 wash rice revenue of $ 48.4 million, compared to 2011, only increased by $ 3 million. Polyard of annual revenue from 2011 of approximately $ 13 million, up to 2013 of approximately $ 73 million. April 2014, the population of the aforementioned anonymous investment \u0026 ldquo; I did not think Air Jordan 14 Retro it did Listed \u0026 rdquo; the Polyard listed in Hong Kong (outside the mainland, the company's name is Baiao family interaction Limited), the market value remained at Wash rice and about twice. It turns out that children aged 6-14 ferret market enough to support the growth of a company achieve economies of scale. Stagnant performance of the company, executive team Taomi not stable. From July 2013, coming from Qiming Feng Qiang iron vice president, executive vice president Zhu Chenghua come from Disney, co-founder and CTO Wei Chen, CFO Wash rice and other have left. Wu Lili addition to thanking \u0026 ldquo; compete with each other, learn from each other, someday do well now not user \u0026 rdquo; on outside the company advances the promotion, has begun to devise the most far-reaching than the game's future, \u0026 ldquo; Polyard not a simple children's page tour company, we are a contain a variety of elements to accompany children's growth platform. In the short term we still have to rely on the income of the virtual world, we have made no promise I will soon become Disney, have income under a lot of lines, but the Disney model is our long-term goal, we will go to the development of learning content, animation content . \u0026 Rdquo; in Disney style of the company, has been to wash rice Wang Haibing target set. -------------------------------------------------- ------------------------------------ for people interested in more business dry goods, please scan code plus Reporter micro letter. I will pull you into the \u0026 ldquo; entrepreneurs dark horse Lecture \u0026 rdquo; micro-channel group. The group regularly invite entrepreneurs to share large cattle dry. The group places are limited, you'd better founder. This section describes the format of self-validation is not \u0026 ldquo; name + company name + Position \u0026 rdquo ;, I will not pull you into the group. 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