The power of innovation: from NHS Choices2011年报看英国国民医疗服务体系London Olympic Games opening ceremony, there is a touching scene: 1 200 doctors and nurses took to the playground, put the words and GOSH NHS Children's Hospital's name, the proud British National Health Service (NHS ) tribute. This scene once again put the spotlight NHS, has aroused great concern and discussion. Dating back to 1948, that is the NHS was founded in the year. For over 60 years, NHS England accompanied by economic and social changes, the pace of innovation has never stopped, and the NHS's online service platform NHS Choices (also the NHS's official website) Air Jordan 8 is a good microcosm. According to the 2011 annual report of the platform release point of view, NHS now walking in digital, mobile, open, \u0026 ldquo; Big Data \u0026 rdquo; the development of road management, and fully demonstrated the power of innovation. First, the diversification of innovative actions 1. facilitate information sharing site to provide users with a rich and convenient information services. Wherein, Live Well section contains more than 100 topics, covering disease prevention and treatment aspects; at the same time, the website has uploaded 620 segments and a healthy lifestyle-related video, you can access and download YouTube; website development more than 100 interactive tools, including health status monitoring, lifestyle assessment, symptom recognition; website also embed google translation tool, the pages can be directly translated into 50 languages. It is particularly worth mentioning is that the website with third-party agencies to provide users with 10 language versions of the relevant documents (including agency reports, major disease to explain the details of pregnancy and production guidelines, cancer treatment, treatment of mental illness, etc.) for download to meet the needs of people of different languages. 2. NHS Choices open platform for cooperation with an open attitude of cooperation with external institutions for users to establish all-round, three-dimensional health and medical information network: cooperation with educational software, health, media and other 300 business partners, to promote the content sharing and mobile application development; through cooperation with more than 100 charities, so they arrived at the user timely information through the platform; through the website plug-ins and other tools that can be synchronized 433 public institutions, free sharing of information to update the platform. These measures NHS Choices become the British government to establish high quality data source paradigm, and the formation of considerable external effects. 3. close doctor-patient interaction NHS Choices patient interaction as an important means to improve their services, trying to listen to the views of patients. In addition to the website page of each section and encourage users to leave a message, the platform is also well-known patient feedback and comments patient opinion agency cooperation, timely sharing of patient opinions;, Hospedia and other institutions in collaboration with patient opinion, conduct patient feedback pilot Broomfiele hospital. The hospital's patients can submit their medical experiences and evaluation directly through the bed of tablets. In addition, SMS has become an effective tool for patient feedback. In short, the comments and feedback submitted through the mobile terminal patients is increasing. For patients with various channels to collect opinions from various departments every month aggregated, analyzed, carding experiences and problems and suggest improvements. 4. Allow the service to move up the NHS Choices of services are taking the mobile terminal development on its way. In this website, you can find a lot of mobile applications and related healthy living. Which, by the NHS joint Externally developed Couch to 5K, has become one of the most popular Apple store running applications, has been downloaded more than 2.1 million. Associated with it, the site has also established forum where users share their experience to facilitate the application of their participation in running training, experience and suggestions. At the same time, Nike Air Max 95 360 the site developed mobile applications BMI has become one of the most popular weight management tool. Second, innovation and measurable results through a variety of services using new technologies, NHS Choices website is being more than welcome: reports, in the past three years, the site visits reached 285 million views (which, in 2011 more than last year an increase of 50%), were sent to registered users News / service messages 4 million, received a total 2015 Latest Nike Shoes of 85,000 comments by the PC end and mobile terminals (of which more than 80 percent of community physicians evaluate patients received, community physicians on improving In response services closer to 4000), the website user satisfaction reached 89%. From these data, NHS Choices website to standard commercial operating performance assessment itself, with the traditional vision of the public institutions is very different. All this stems from: Site located in the service station, only more users to use this platform to reflect its value. Third, innovation Revelation NHS Choices of innovation to the digital trend, whether it is service innovation to the competent authorities of public health management, external cooperation NGOs, or medical institutions to explore new business model can bring to a good inspiration. 1. people-centered innovation. NHS Choices has been able to implement the above innovation, because the agency insisted: \u0026 ldquo; a patient-centered (patient-centric) \u0026 rdquo; concept, and \u0026 ldquo; improve health, improve the quality of life (Improving Health, improving lives) \u0026 rdquo ; The goal. It is because of this \u0026 ldquo; people-oriented \u0026 rdquo; spirit, life meticulous care in order to provide innovation for patients, and implement the service. 2. Innovation from pragmatic. It can be said, NHS Choices has a significant dual nature: both NHS official / government sites, but also the NHS service platform. However, in such a site, you do not see the same pattern, plain boring official news, only a wealth of health and medical information and interactive website atmosphere. This reflects the spirit of pragmatism, \u0026 ldquo; website as a service \u0026 rdquo; concept, also provides a ground for the implementation of various innovations. 3. Innovative dissolved in detail. Multilingual medical guide Air Jordan 12 NHS Choices of innovation is reflected in all the details, such sites offer rich mobile applications is an innovation in details. Innovation in many cases does not mean subversion, drip accumulation of innovation can also have a tremendous progress. You have to do is often just that: a little more consideration for the user, the details a little more carefully, on the existing basis to go forward a little more. 4. The need for open innovation. For a country, it is difficult to imagine, if government agencies themselves do not innovate, do not open, how innovation can boost the overall community. As a national network platform, NHS Choices is the open attitude, with its innovative business innovation led to the common institutions, public organizations, the media and other resources to achieve the open data, and promote the application of new technologies, of course, also discovered the health care industry for more Nike Free Mens business opportunities. No mechanism is perfect, even though they have at the forefront of countries England NHS, will still face a variety of problems and criticism. But as long as remain innovative, problem-solving in self-transformation, and will be able to continue to maintain healthy development. For any organization, follow this truth. [Note] You can log NHS Choices website for further details of the website. 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