Li Na
once occupied the global mobile phone shipments top ten Kivu, with three years of time to think about this problem in the past 15 months Asus M5A akku, pay a lot of money tuition .
the person in charge of the mobile phone, the literature on the
like Kivu, from a functional machine intelligent machine transformation to 3D concept quickly switch from dual-core to quad-core, Chinese mobile phone manufacturers suffered crisis opportunities: unprepared while constantly looking for new survival path.
sudden market
Indian market was once among the most notable part of Kivu financial statements, relying on a strong domestic supply chain integration capabilities, Kivu mobile phone market share in India was as high as 21%, ahead of only 13% of Nokia.
time apple M9008SA/A akku, the English name of the Kivu G'FIVE in India is almost a household name. A brilliant record 33 television stations in India are in the loop G'FIVE advertising.
for Zhang Literature, money should be regarded as a very easy thing, some of their co-operation on behalf of the spare parts factory boss so on a sports car, he is also large and small Sony VAIO VPC-EH17FG/B akku, domestic mobile phone foundries idolized.
but when more and more participants, the rules of the game suddenly changed.
has been touched to the bottom line of business survival.
in fact, succeed Ji Wuhai outside market, Shenzhen to the rise of a group of specialized third world countries, mobile phone brand OEM factory, the low barriers to entry in India and Dubai they join the market competition in the name of
machine.
helpless.
In April this year, he made a decision to no longer participate in the low-price competition. Not participate in the price competition means to give up the market share, plus a trade war, and many other reasons, within one year, the Kivu mobile phone sales in India declined by 70%.
adjustment.
then Kivu selected emerging markets, seize the opportunity to open gradually shift the center of gravity of Pakistan, Iran, Myanmar.
return to the domestic market
While the overseas market is still the largest source of revenue in the Kivus, but return to the domestic market, Zhang literature forced to choose. However, the road of the domestic market than foreign markets is even more difficult to walk.
ZHANG Wen admitted that fact, market positioning within the company since last year there has been a different voice, a voice that go to high-end, and a large amount of money to build the brand, another voice is Slowing change, or mainly in the low-end market, to ensure market share.
but in the end he chose the former. In order to open up the situation in the high-end market, Kivu functional machine costs low once to 500-600 yuan, Chu Huojia a thousand dollars, when the mainstream ex-factory price is 200 yuan.
Zhang literature at the end of last year, aware of the problem over the phone channels, a joint venture company in sales also appeared less optimistic about the situation. It is understood that, when Kivu in the country seven joint venture losses of an average of one in two million.
From August to December last year, the domestic advertising costs accounted for half of global investment Sony VAIO VGN-SZ82S akku, but with little success: when the store promoters Logo phone asked if he knew when he was holding a printed with a person can read several letters of the alphabet.
change must begin. Agents from the joint venture mode to mode, seven joint venture partner in the past are now only three, the country added 17 agents. Original joint venture partner of the resources of the local channels, and the agents responsible for the expenditure of the fixed costs, that is not only money but also contribute.
so back to your past self.
in the low-end market, literary currently in the country, there are still a lot of advantage. Some agents can choose not many opportunities. Market baptism as OPPO, Jin brand after a long period of time have more loyal partners, in other words, those who wish to introduce similar products agents can choose the brand is not much, at this time is a chance Kivu.
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