gateway to your brand

gateway to your brand, products and services - even if you dont sell online. A useless website suggests a useless company, and a rival is only a mouse-click away.34. Beware of fads. Dont use new marketing technologies because they are fashionable. For example, a simple spreadsheet is often better to manage your sales pipeline than a sophisticated sales management software. You may spend more time managing the software than managing your sales.35. Market communication - new markets: use enthusiasts and innovators as prosumers (proactive consumers). Publish technical white papers. Attend or organise seminars and conferences. Invest into internet placed, pay-per-click ads in specific market niches. Consider very focused, time-limited PR events.

36. Market communication - growing markets: educate potential jordan military 4 early adopters with application white papers and infomercials. Then promote your product/service with product briefs and case studies. Keep investing into placed, pay-per-click ads and other internet-based techniques in specific market niches. Invest into focused PR projects.37. Market communication - mature markets: promote your brand with an increasing mix of traditional advertising (press, radio, TV - media selection in function of your budget and of the type of product/service you offer). Use PR more regularly.38. Plan for the next step. innovate) as an encore.39. Dont get caught into the customer focus trap.

A quasi religious customer centricity could let you miss significant market opportunities (for example, if Apple had listened to its customers in 1982 it would not have created the Macintosh).40. Pay maniacal attention to human factors. automated call centres). A good product or service has to be usable, useful and complete.41. Be persistent. Starting or growing a business is often an experiment. Thomas Edison knew 1800 ways how not to make a light bulb. Dont necessarily expect a home run in the first inning. But dont be stubborn either.42. Open.