PUMA, the world's leading sports brand, today unveiled the AC Milan away kit for the 2020-21 season. The new jersey is based on the artistry of the famous MUDEC Museum - the Museum of Milan Culture - and continues PUMA's philosophy of designing the jersey "with culture in mind".
The city of Milan is rich in culture and history and is a fascinating cosmopolitan city with a number of elegant and magnificent landmarks. The front of the new white away shirt reproduces the architectural features of the MUDEC museum, paying homage to the city's architectural culture.
Anna Maria Montaldo, Head of the Department of Contemporary Art of the Municipality of Milan, said: "The MUDEC Museum was created with the aim of bringing the richness and diversity of cultures together with the city of Milan through an exhibition of the world's greatest cultural treasures.
We are very proud that the MUDEC Museum has been chosen by PUMA and AC Milan Football Club not only as a symbol of the progress of a modern city, but also as an important reference to focus on cultural diversity and promote its integration into the values of contemporary life."
David Bremond, Head of PUMA's football product line, said, "Milan is Italy's most cosmopolitan city and continues to attract a diverse range of cultures. The MUDEC Museum, which brings together and showcases the cultures of the world, was the inspiration for the idea. We have incorporated the museum's iconic architectural design on the jersey as a tribute to the diversity of cultures from around the world."
The new fake football shirts away features PUMA's specialist temperature regulation technology, with a wet and dry management system to ensure the wearer's body temperature is regulated to a comfortable zone. The front of the jersey is laser perforated and the back is jacquard woven to ensure optimum wearing comfort and athletic performance.