[A] dark horse daily exchange next door: the chain of super into the handsstanding air mobile Internet, traditional industries are seeking transformation, or active, or passive, next door is the opportunity to exchange aimed. From the traditional super-channel retailer cut, precision marketing platform offers digital Members solutions for large chains. i recently visited the Black Horse Nike Lebron 11 Low neighborhood exchange, Song Chao, president chatted with those things Nike Air Max 2013 talk mobile Internet business. Song Chao Department before the establishment next door, has been in large state-owned enterprises, foreign executives do, from planning to market, Song Chao own evaluation of their own people is a market-oriented, with the Internet industry common 'technical man' are very different. 'A lot of young people want to work, but I think entrepreneurs still need some accumulation, regardless of experience or contacts.' Would like to see a lot of things in the future, business is a matter of course. The following is the founder of Song Chao neighborhood oral exchange: start Nike Air Max 2011 a business? Have accumulated more tricky first time I did the media, then went to the BOE, and then later the Patriots, the company is the largest supplier of chicken Dacheng food, I am responsible for the market to work there. You can say that I spent in state-owned enterprises, private enterprises spent, spent too foreign, so start for me, it is the result of a logical. I think entrepreneurs must NIKE KOBE IX go through a process of accumulation. Now many young people want to work, but I think entrepreneurs still need some accumulation, regardless of experience or contacts. I have been more concerned about the mobile Internet, had a chance to start in the Internet field, but missed the opportunity. Now mobile Internet is the trend, there is also a more promising direction. But I was with some friends at a touch, I felt if you just plain do online, then there will be a 'tree without roots' feeling, too much uncertainty. So in the end the idea is to use the mobile Internet thinking to operate, but it must be combined with the traditional industries, to ground the air, so after a certain foundation more solid, go farther and higher. In 2012, I decided to come out with a few friends their own business, do neighborhood sinks. We do this, with the average mobile Internet start-ups are not the same, many mobile Internet company is to have a product, then do subscribers, done users find the business model, think how profitable. And we are to have conceived business model, and then go thinking of how to achieve through products. Mode? B2B2C three main members of our team are the traditional industry business background, besides myself, there is a chain of super before doing Mengniu Channel Director of the mode of operation of the entire channel and contacts have some accumulation, and the other is born to do sales, negotiate with customers are familiar with. In the past two years, we gradually discovered super chain has entered the transition period preceding, they also want to network on the Internet the direction of movement, but did not know how to do, how to implement. We decided to help them develop APP, do precision marketing, through cooperation to achieve win-win situation on both sides. Our position is a chain of super channels, local businesses and major brands life partners to help them lay a solid foundation in the mobile Internet. Mode is B2B2C. B-side is a chain of supermarkets, local businesses and all major brands of life, they are our customers, C-side is the consumer is the ultimate users. Our main business logic has three dimensions. The first dimension is a chain of supermarkets, they are very interested in the mobile Internet. First, to open the store in recent years increasingly high cost, second, Jingdong, One shop like electricity supplier stole a large part of their customer base, and the third, the Ministry of Commerce has issued a document to reduce or even abolish chain channels, 'exactions' (i horse industry on the mentioned chain of super channel 30% of gross profit margin from the front desk, that spread, 70% Air Jordan Outlet of the gross profit margin from the background, that slotting allowance, Barcode fees, promotional fees, etc. supermarket so many years of development can be said to come from the background of profit margin). As the Commerce Department phasing out of this opaque profit mechanism, cancel super-channel 'exactions', the supermarket business ideas must be transformed. Supermarket boss to deal with the impact of the Internet, second, to consider the cost of shop the store, the three find a way to deal with policy, therefore, lower cost mobile Internet has become their important positions. Advantages of mobile Internet is that one can construct a virtual shelf, that is usually placed in a physical store goods in an inconspicuous position pushed to the stage, so that consumers can see; the second is able to pile a lot of merchandise in a warehouse get reception, more consumers see the category on the client, the easier to buy electricity supplier advantage is that categories are more full enough. Supermarkets now very upset that many of the goods placed in the nook and corner is difficult to be seen by the consumer, subject to the shop area, many goods can not shelves. So we can do Nike KD V Elite Low is create a virtual shelves on the APP allow supermarkets to maximize the Nike Kobe 9 Elite Low on-line product categories, while the supermarkets have been transformed into Nike Air Max 2011 Women a mobile phone APP members user, so that consumers will be able to do real-time on the phone to check their integration and electronic bill supermarket membership card, and received various promotions. Select the supermarket, we will have their own standards, a capital city basically only choose a large supermarket chain. First, such a large-scale supermarket chain operator, traffic is relatively large, can attract a large number of consumers to use our products and services. In addition, these supermarkets itself has a very strong membership base, membership is they are more loyal consumers, already very large base, while the members of supermarket loyalty is relatively high. Such a transformation is relatively low cost, relatively Nike Air Jordan 5 speaking, more convenient. We now have a preliminary delineation of 26 cities in the country can do, chain of super size of these cities larger than one of the best. For smaller convenience stores, now we have not considered, may do next. The first of these stores are small, but the concept is relatively weak members, large supermarkets have their own CRM system, Nike Lebron 10.8 no membership base of stores we simply can not go on. There a little, and the chain of super cooperation in the promotion will give us certain advantages. We have developed APP are in supermarkets named as 'Pocket hundred', 'Pocket Red House', for their members, the trust and reliability than just a marketing class APP higher. Meanwhile, members of these supermarkets have mastered the basic information, it is its own SMS-made channels and in-store posters, Post, gift cards, shopping bags and other promotional channels, we have developed APP, the major supermarket own will publicize the user can save Nike Air Jordan 5 a lot of our promotional costs. Last September 'Pocket Nike KD V Elite Low hundred' on the line, the conversion of our existing users as well as through the promotion brought new users, it has accumulated to Cheap Nike Free Outlet more than twenty million-10000-30 user. The second dimension is a local business. APP marketing for local businesses actually are in great demand, in a living area where local, education, finance, real estate and other businesses target customers is go to the supermarket to buy things consumers in the store as advertising costs more Nike Air Max higher and higher, they need to look for other delivery channels. If able to use the internet to find a supermarket dig their customers, they are willing to cooperate. So our opportunity is that, by means of big data to help these businesses achieve ad accurate delivery. From our observations backstage view, go to the supermarket's population is mainly young and middle-aged people, basically the supermarket once a week, so that we can ensure the development of APP basically be opened once a week, usually consumers will Occasionally open the phone to see if there are any promotions. After a review of information at the same supermarket, they will view the other businesses advertising. In this way, we can create the concept of a local living area, there is a strong regional. The third dimension is the brand, it can be regarded as advertisers. Supermarket loyalty that we attach great importance to the data, with these data, the terms of brands, we are a new marketing and promotional channels. We hold the supermarket membership data, brands are willing to cast our advertising. As we communicate and the food, the food that as long as we have enough stores nationwide, they are a national brand in the draw to APP. The future? After the local health services laps Our strength lies in strong products can be copied. Existing technology platform includes features to develop a APP80%, need to be adjusted for Nike Hyperdunk 2014 each supermarket, 20 percent of the targeted development function needs to be done, and therefore lower development costs. The challenge is the need for some traditional industries people to quickly shop market, while strengthening the product's operation, so that the product can really live up to increase contact with the user. And user tied more tightly to our future development work better. Our platform has done a good job, even if supermarkets want to get rid of the future development of our own clients, for whom the cost of customer migration is very large, and their own do not necessarily perform better than us, supermarkets must be considered Inside the opportunity cost. For brands, its own development APP just get their profits, and we can get cooperation from users in one hundred supermarket profits have continuously expanded their customer base, we are able to tie both sides of The more tightly. Next we will develop LBS location-based services, such as consumers went after within 500 meters of a supermarket, we will give them the push offers. We are still thinking this way, only time will push some of this information, because pushing more consumers will think it is spam. Our ultimate goal is to create a circle after the local health services.