BMW i work "QUIET MOTION"
a car to be able to brand them a foothold in motor racing, in addition to machinery, technology is very important addition to hard power, soft power design is also key to the success of whether, in the past often only through a depot automotive products designed to show its skill, but now,lv水桶包, through the integration of applications in different industries as well as design professionals, the depot can also use other opportunities to show the design of soft power; such as BMW recently took part in the fairly well-known international Milan International Furniture Fair Salone del Mobile 2013.
BMW i work "QUIET MOTION"
Milan Furniture Fair in 2013 which, BMW Group's BMW i and MINI brand launched two works in the exhibition, which BMW i work "QUIET MOTION" is Ronan Bouroullec, Erwan Bouroullec which is quite well known in the design world The brother of French nationality even hand to create the file; this area works Quanta 17m × 14m, with four areas will automatically rotate slowly, with a fiberglass roof hung in a circle of cloth, and BMW cars built adopt the same leather seats and renewable cork base, creating a detailed, easy meditation space.
MINI works "MINI KAPOOOW!"
As MINI's work is called "MINI KAPOOOW!", this work of art than the deflection device to the newest member of the MINI Paceman brand basis, but in order to break norms as design thoughts, so this works with the theory, deconstruction and Poqiang out concepts, can be said to have a fairly unique design style.
fact, Salone del International Furniture Fair is not only one of the world's three Mobile furniture exhibition in Milan, which is quite a long history, since 1961 has been more than half a century held every year attracts buyers all over the world , designers,BMW, Mini at the Milan Furniture Fair avant-garde style of playing Trolltech , furniture fans poured into the venue to a view of the latest design trends of the year; while for BMW, it is definitely not the primary purpose of selling furniture, designed to show the strength, increase brand exposure, is the biggest focus behind.
BMW i work "QUIET MOTION"
BMW i work "QUIET MOTION"
BMW i work "QUIET MOTION"
MINI works "MINI KAPOOOW!"
MINI works "MINI KAPOOOW!"
MINI works "MINI KAPOOOW,lv水桶包!"
MINI works "MINI KAPOOOW!"