2009, Gucci successful distribution in China 9; Cartier in mainland China opened eight boutiques; Bulgari in Chinese mainland to open 14 new stores. 2013, big luxury performance decline in the market when the Chinese market is way popular, carries "China is a luxury Noah's Ark" of the wind, the French luxury brand high set in Paris Mercure MATZOPARIS first entered the Asia Pacific market and flagship store located Beijing Jinbao Street, which indicates that the big luxury will whip past 10 years the biggest Chinese tide, allegedly first-tier cities like Beijing and Shanghai will be the focus of its expansion area.
Han Zhang Qian from China, the Chinese famous "luxury" Silk transported to the Roman Empire, the Chinese people have a bond with luxury. And then adhering to the "glory for the country out of money" principle, swept the European luxury market, Chinese people started a name in the luxury market. China's economic takeoff attract large numbers of foreign luxury brands eager to enter the Chinese market and further accelerate the development and growth of China's luxury market.
almost all luxury brands are planning to maintain or increase investment in China: Burberry stores in China number more than 40, in the next few years, increased to 100; 2009 first nine months in the world to open up nine stores, including two newly opened in China; Paris Mercure MATZOPARIS first foray into China, and plans to increase to 20 stores in China within five years; Ferragamo plans in the next three years in China New added 10 stores. Associate from the traditional department store Lane Crawford prepared to buy hand-made, from agency to brand outlets, luxury and mass are getting closer, and now set up shop in China has become the world's top brands into the domestic The most common way to market,LV皮夾, and a variety of retail formats, so there are more prosperous luxury goods industry. General downturn in the global luxury performance the case of China as the representative of the emerging economies played a "rescue" the role of the European luxury goods industry.
With luxury brands continue to join, people's awareness for luxury goods has also been significantly improved, more and more new rich pay more attention to the brand's fashion degree and privacy. The style fits can be obtained with money "luxury" has been excluded, the high-end private custom and unique as the new demands of the people for luxury. The face of the past, "lofty" luxury brand, has been widely circulated "MadeinChina" an argument has suddenly become "MadeforChina" it.
customized high-end luxury brands in Paris Mercure MATZOPARIS choose at this time to enter China can be described as a response to "conditions" move. Mercure Paris MATZOPARIS to private custom is known, its product lines involving jewelry, watches, bags, perfumes, cosmetics,LV官方包包新款目錄, lingerie and wedding dresses, accessories and many other fields,Mercure Paris borrow High pocketed the eye given intense competition in major brands, quite a success in every field. With other family has a long history of different crafts, Paris Mercure MATZOPARIS family in the exquisite fine hand craftsmanship, while more emphasis on product design art and personalized services. Put more energy into personalized service to become the main aspects of luxury big competition. Chanel head KarlLagerfeld with a "Paris - Shanghai" theme show unabashedly to please the Chinese audience. The Hermes is the launch of a new brand in China, especially "up and down" is the creation of the brand Hermes for the first time in China, hoping to launch a relatively low price products to draw more potential consumers in China. More and more luxury big choice China faces as a spokesperson, actress Fan Bingbing and so much more than just successful because of their personal endorsements visibility preference, but also because it has a "Chinese elements."
expert analysis, which is China's emerging consumer class luxury goods closely related, they are more the pursuit of quality and personalized consumption, their demonstration effect to white-collar workers, small business owners, also Start the target put in personalized private service on top to form a "wave-" consumer wave. Major luxury brands took the opportunity to seize the opportunity to "win over" Chinese consumers will be targeted at high-end custom and private consumption, the luxury goods group once again pushed by the mass individuals with special intentions.