Simple; to develop, maintain and increase sales.
Depending on the retailing environment, the nature and style of visual merchandising required will vary from one retailer to the next. What does not vary is the underlying reason as to why we embark on VM; the objective is always to develop, maintain and increase sales within your retailing space.
At AUSVM we service a range of clients, all with differing Visual Merchandising needs; we share key reasons 'why' these retailers conduct regular Visual Merchandising programs within their stores;
Independent Retailers; often operating without the big marketing budgets to generate foot traffic into store, this retailing group faces the challenge of convincing customers 'to come on in and shop with us' on very limited resources. By adopting a Visual Merchandising program, Independent Retailers have the opportunity to 'pack a punch' through strong, eye catching, individual window displays, giving customers a reason to enter their stores and shop. Adding to this, by conducting Visual Merchandising activities on a regular basis, the product offer is kept fresh, inviting and in constant rotation. This is extremely important, many Independent Retailers suffer from what we term 'set & forget'. They set their store up for the season, place product onto the shelf, trade away, and in some cases 'forget' to move things for a period of three months or more! This creates a stale, boring store and without a doubt will lose you sales. Through regular VM activities you will be challenged with rotating product around your store, merchandising to compliment key retail promotional events (i.e. Mothers Day, Christmas etc.), and strategically marking down product and moving it on when necessary.... So, not only does visual merchandising keep your store looking good, but also organised and in control of 'what it is you sell' and 'how you sell' to your customer.