Micro-channel to do App Store? Source: Economic Report at 21st Century: Liu Fang Yuan a year ago, the mobile Internet entrepreneurs who are tangled problem: I do a Apple iOS version of the App (application), or Google Android version of it, but today? new confusion has emerged. 'I own to develop a mobile phone App, or try the effect directly on the micro believe it?' Online legal services website Green Dog Network CEO Zhang Xin mind long ago to run into such problems. Finally, in October last year, App products after the design is completed, the team decided to not apply on-line, but try it on the micro-channel. Zhang Xin heart told reporters, less than a month, they are public account on micro-channel will have accumulated nearly ten thousand subscribers, the current average daily volume of consulting more than 500 pieces. 'We want to do a lot of functions in the App can be realized in the micro letter, hoping to six months to reach tens of millions of subscribers.' Said Zhang Xin heart. While some other smaller teams, time-consuming effort spent developing a App, already not the first choice of entrepreneurship.
For them, with the rapid growth of the micro-letter dividend and its willingness to promote the development of public platform, entrepreneurial team can quickly get the user resources. According to statistics Tencent micro-credit households in January 16th just broke the 300 million mark, which distance it released the first version of the micro-letter less than two years. In fact, since its launch two years ago, the positioning of the micro-channel changing. Send voice messages from the earliest of communication tools, to later join the circle of friends of social functions and introducing the public account. Micro letter to fight the idea of an open platform has become increasingly clear. 'Through public account mode, micro-channel can actually make another App Store.' Micro-channel focusing on investing in start-up companies, co-founder of venture capital seed Kim Dong Jiangyong that, with the micro-channel open more API (application programming interface) entrepreneurial opportunities will be based more and more micro-channel. Recently, the micro-entrepreneurs who believe in the circle gathered to discuss the most is the new version 4.5 of micro letter change. Many people experience a night to download beta versions and analyze the micro channel change and experience. Such as voice recognition features added, so that more entrepreneurs are on the micro-channel can do feel expectations.
Beta version Another important change is that the original 'public accounts' into 'applications account.' This is perhaps also from the side shows the micro-channel weaken media properties, improve application platform property of thinking. Dongjiang Yong told reporters, entrepreneurs are constantly on the micro-channel heat up enthusiasm. 'We are the fund set up last September, and now can receive a daily average of six or seven parts of the business plan, up to more than thirty.' Entrepreneurs get together micro-channel Xue Ning Hong Hefei this is a local forum site editor, but Now, she put most focus on the micro-channel public account operators called 'Hefei Raiders' in. At present they are still a small team of five people in part-time care of micro-channel platform, but has accumulated thousands of local users. 'No public beta in August last year when we started cosplay costumes for sale doing.' Xue Ning Hong said, because of the relatively simple, only one-way push information to users, and did not find particularly good works. Push too much fear will give users bother. 'After January, we really began to promote development.' Xue Ning Hong said that the public numbers added interactive features, you can use some line before the accumulation of resources to provide movie tickets, concert tickets, etc. to attract users to the micro-channel interaction. 'At present, almost received one thousand messages a day.' 'Recently, local life service account is more fire on the micro-channel type.' Yanhuang Network CEO tube Peng told reporters, almost every city has several such micro-channel public account. In addition, news, entertainment and so is public account aggregation direction. Tube Peng himself runs a micro-channel public account navigation platform. On this platform, it has gathered more than 3000 public accounts, type from the media to the tool, from living services to electricity providers, everything. '
Tencent official did not disclose any specific number of public numbers.' Tube Peng said that more than three thousand are from accounts submitted by the operators themselves, in fact, only a small proportion. Why are there so many individuals or small teams eyeing a micro-channel public account? Tube Peng believes, mainly due to the cost of the mobile Internet is now doing is already high with App manner. 'Take time to develop iOS and Android, respectively version.' Tube Peng said, this is not the most important, we need to do promotion after good App, now is becoming increasingly difficult. Apple iOS, for example, spend money on the AppStore brush list almost become "tales of the abyss cosplay " the first step in the promotion of new applications. Small teams, the money does not necessarily bring out the real user, it also worsened the Apple ecosystem. The emergence of the micro-channel platform allows entrepreneurs to see a new model: Maybe I do not have to do App. 'Micro-channel is very suitable for our type of business.' Zhang Xin mind that they need to provide legal advisory services on this one micro-channel communication model. According to Zhang Xin heart introduction, in fact, they already own App design is complete, but eventually chose to test the water in the micro channel. Now she is the effect of micro-channel is very satisfied, 'we have registered a 20 to a law-related micro signal.' Zhang Xin mind that if rapid growth with the growth of micro-letter, she plans to account in accordance with Shanghai, Beijing, Chengdu and other areas to divide, in order to respond faster and more targeted user information.
Tube Peng believes that through the development of micro-channel public accounts 'class App Mode Application' spreading up much faster than the App. Because the need to download, you can quickly promote means of two-dimensional codes. Micro-channel venture low-threshold double-edged sword, 'no matter how small the individual, but also has its own brand.' This is a micro-channel public platform Login home on play the slogan. It also reflects the current micro-channel platform positioned on the idea that 'low threshold.' Whether you are ordinary people do not understand the technology, or professional developers, whether small or large team developers can participate into the micro-letter ecosystem. Such a low threshold for creating a prosperous micro-channel public account platform. However, the trouble 'low threshold' and brought the homogenization problem is, anyone can come to do. In turn may bring more vicious competition. Car care help CEO Lvchun Wei is a loyal supporter of micro message. He currently operates 'traffic' related to the public account on micro-letters, such as 'micro-traffic', 'traffic SiRi' and so on. According Lvchun Wei said. 'We spent the micro-channel traffic series account energy, has also more than in car care help itself' and he did so because the: 'micro-channel growth rate, greater than our own to do the APP Speed. 'Lvchun Wei believes that in the long run, if the micro-channel can be quickly developed to 500 million users, traffic applications do cover quite a micro-channel users, it is five million. This is bigger than their promotion App market. But Lvchun Wei is currently the most dissatisfied, micro-channel threshold is too low, resulting in a mixed bag. For example, the search is now on the micro-letters 'traffic' keyword, can find a myriad of related accounts, there are some 'micro-road' This same name account. 'I hope the micro-channel not 'unworthy' fear of people say they do not open, contrary to hurt us, to dedicate the company.' Lvchun Wei said he hoped micro-channel to launch public account list, so that users can quickly find those good quality popular The public number. However, the micro-channel seems to have other ideas for this. 'The current feeling is still interested in micro-channel actually 'hidden' public accounts must be found by searching for talent.' Dongjiang Yong said it is equal opportunity for each basic public number, micro-channel and not a public number of charts. According to Dong Jiangyong observation, micro-channel in this fact has been tightening, even deliberately did not like Weibo display as 'number of fans.'
Dongjiang Yong believes that 'micro-channel than the fans do not want the concept before the public will be the stars of the recommended number, now you will see that even the stars of the recommendation have been canceled.' Micro-channel more open in order to promote entrepreneurship and prosperity if different status entrepreneurs micro letter 'low threshold' also hold different views, then, we are ever consistent micro letter to 'open' the voice. 'Micro-channel open pace in product technology actually quickly, such as the open position, voice and other functions, beyond our expectations.' Lvchun Wei told reporters, in the official version 4.5 of micro letter, the car is expected to help prop the simultaneous launch 'electronic dog' function, you can quickly check ticket, check the electronic eye. Lvchun Wei said that this is actually advised them to go to Guangzhou when the team met with the micro-channel, micro-channel business leaders within the Framework because they receive traffic tickets and raised. 'Users in the micro channel after we checked by a ticket, the ticket will later have automatic notification.' Judging from the trend, opening up the micro-channel function in the public account growing. 'We have a new version of the micro-channel can be regarded as a mild App, you can check ticket, check the electronic eye, do simple navigation.' Lvchun Wei even expected, in the long run on the public micro-channel number to achieve the same functionality and independence App. Compared to open product technology in the entrepreneurs opinion, a micro-channel open extremely cautious on the commercial side. 'I hope the micro-channel open payment functions as soon as possible.' Zhang Xin heart told reporters that Green Dog online 'feel free to ask Lawyer' service minimum is a dollar consulting once, and in the micro-channel is free, because there did not get through the payment function. Xue Ning Hong, said she hoped to organize a number of micro-channel exchanges Developers Conference. According to the reporter, micro-channel official yet formally organized large-scale developers exchanges. And there are plenty of public account operators, eager to know what the next direction of micro-channel, and what their opportunities.
Tube Peng believes that the experience from abroad and other similar applications LINE, the game is certainly one of the commercial gold mine. 'But because the game is his biggest cake Tencent, so will not necessarily open so quickly.' Even open, third-party team does not necessarily have a better chance. Dongjiang Yong concluded that there are several types of models for the development of applications based on micro-channel open platform. First, content publishing category; the second is fairy tail cosplay similar to the traditional call center, CRM, OA and other systems can be docked, migration, and extended to the micro-channel platform; three subject Taobao and Baidu entrepreneurs of all walks of life, are able to participate Construction of micro-channel and benefit from the ecological chain. However, Dongjiang Yong reminded developers that the core function of certain micro-channel communications, followed by social networking, and the third is the other functions. 'Anything that affects the experience of the first two, the micro-channel will not allow them any development.'