On the German Internet venture capital circles, must know Samwer three brothers (Concluded) (third in this series of text: first post here, second part here) Citydeal continental conquest, Groupon acquisition, \u0026 ldquo; founder \u0026 rdquo; empty-handed when the Groupon success in the US, also proved to be a capable a quick profit business model, the world rushed to follow suit. Germany was the emergence of 10 or so buy website. Citydeal beginning dorsal-ventral by the enemy, especially when the biggest competitor Dailydeal. In Dailydeal succeeded in winning several transactions from Citydeal hands after Samwer brothers, Oliver decided to close Lema reins, and he knew the execution policy operations must be more aggressive to get restaurants and retailers buy discount.
Citydeal will eventually be able to hold its ground in the long ago, as the founder and CEO of Sebastian Jost and Albert Schwarzmeier was dismissed. According to the prevailing view Dailydeal CEO, followed by almost all employees have received Dailydeal on Germany's largest professional networking site Xing poaching letter from Citydeal, the content is nothing more than an opportunity for the future of promotion, of course, to ensure that pay better Oh . Many Dailydeal contract employees were attractive content to attract in the past. So, Citydeal become more robust, grow more quickly, but also greatly reduce the strength of competitors. Competition between the industry dig corner, Citydeal is considered normal business operations. In less than six months, aided by Samwer Brothers 1000 two million euros of funding, Citydeal German tank car arrives quickly throughout Europe, the UK, France, Sweden, and has more than 600 employees. At the same period, they imitate Groupon objects as far away as Chicago has only 300 employees. Customers in this campaign in Europe, Samwer brothers seem to die determination, finally, their only goal was reached. May 2010, Groupon's Andrew Mason decided to acquire Citydeal, as the first step of their overseas expansion, Samwer brothers and get Groupon 10% of the shares, then ?? Groupon's valuation has reached 1 billion euros, if successful listed, This investment Samwer brothers will have nearly ten times the profit. Dirty means, there is no pity Sebastian Jost and Albert Schwarzmeier two Citydeal initial founder was completely empty-handed fade. Not long after the acquisition, Andrew Mason requires Samwer brothers must substantially reduce capital burn rate (burn rate), the next step is crazy layoffs, in Germany it is permitted by law, although German labor regulations to improve the protection of universally known, but in half of the \u0026 ldquo; probation \u0026 rdquo; before the end of the dismissal is within the law. Remember, Citydeal from creating, growing until they are sold to Groupon, less than half the whole time. What a perfect plan! Dailydeal the CEO alleged that the entire Samwer help employers not only did not try to take care of the responsibility of the staff, and they obviously transcend businessman with fair competition in the industry's bottom line. Oliver Samwer of these opinions does not agree, he said, CEO unable to meet the company's internal performance requirements have been relieved of his duties, is a common thing. Business would have no absolute fairness. Sure is, Samwer brothers led to major league teams like Germany or other Startups venture seems to only stay in the second division.
Than money, than resources, more than speed, than the vicious, Samwer brothers is an absolute winner. Other criticism against them, may be only envy. Like any sports game, even if the process is fair, the loser always constantly accused of cheating fraud winner. Of course, these rumors is not only a competitor from jealousy spread, Samwer brothers regularly disrupt routine, the fact is the public. SEO: white hat and black hat Rocket is a very special Internet's e-commerce project have called FP Commerce. FP Commerce is a large number of specialized niche market niche e-commerce / online store thereof. These online stores take the domain name directly into the product name (say, table lamps, strollers, etc \u0026 hellip;), the purpose is to optimize Google's products through keyword search, make your site search results ranked first row, improve website Visit rate, then the orders to specific large retailers, in fact, a kind of Affiliate-Marketing. Rocket Internet has about 20 people a SEO (search engine optimization) team, their job is to put all Rocket Internet's e-commerce site rushed to Google keyword search results first. When the author before the company responsible for SEO analysis, and also have the opportunity to these people to do simple link exchange, you insight into their play. Readers can go to the shoe store Zappos Samwer brothers network of Zalando cottage home, will be able to see under these look very sick vote keywords, such as any and shoe-related products, will be connected to the Zalando sub pages. Then, these SEO commissioner established numerous shell website, any topic everything on the site is only a bunch of pointless \u0026 ldquo; \u0026 rdquo ;,
Base article embed many keywords, this is the tool that they exchange links with others, the use of increase outside the chain of weight to improve a particular site. In addition, FP Commerce's employees use pseudonyms established a large number of mail accounts, and then comment on specific large-scale falsification of products and their e-commerce sites on the Q \u0026 A site or social network. SEO e-commerce marketing job is the most important part, we are doing, and so-called black hat job, not only Samwer of Rocket Internet, maybe competitors are copying this shortcut, but they have not so obvious, or Just because Samwer brothers following SEO corps do too successful, so that other people jealous. The author's view is that Google will Rocket Internet's e-commerce site before blacklisted Samwer brothers criticism of other black hat SEO, can be said to be superfluous. Quirky investment style, out of the loop on behalf of the rich and easy to slaughter lambs Samwer brothers calculations, as well as its aggressive ambitions, not only for employees, entrepreneurs, and competitors constantly have to watch out for them, and even investors did not dare lightly. When it comes to investment in network industries, clever manipulators decree Samwer brothers sitting on huge capital of some German retailers, media groups and independent investors feel ill at ease, these people not only look forward to this new field network and fear being hurt. When they are not familiar with the rules of the game, but when you want to make a profit, may follow the network industry's most experienced and best funded faucet on the right. Samwer brothers olfactory ability of money, no doubt became the first options for these investors to follow. However, after participating in their investment projects, can a rewarding experience, but control of it in the hands Samwer brothers. When the two big pharmaceutical companies operating in Germany Hexal brothers Andreas Str \u0026 uuml; ngmann and Thomas Str \u0026 uuml; ngmann happily find on Samwer brothers, they are interested in participating in the network area of investment risk.
There were a number of items need 8 of 10 to 100 million euros, Str \u0026 uuml; ngmann brothers must come up with 80%, Samwer brothers responsible for the rest. If a profit, Samwer Brothers can operate according to the agreement on their areas of expertise to get 40 percent as a reward. Prior to the departure of investment, Samwer brothers also asked Str \u0026 uuml; ngmann brothers took additional € 2 million was invested in Germany is hot social networking site StudiVZ. In StudiVZ higher price to the German publishing group Holtzbrinck recently, Samwer brothers put Str \u0026 uuml; ngmann brothers come up with 100 million euros sinks back to them and tell them not to use the money to. Str \u0026 uuml; this investment ngmann brothers, a mortar round, but came back empty hands. Investors preferred type Samwer brothers: do not ask too much of a say, and in some extent, the network industry less explain. Many of investing in emerging digital field interested in the German media group, are usually consistent with this type. Not only because they are engaged in newspaper and television companies to the new digital revolution was a loss, but simply let them jumped into the act, for Samwer brothers, such a combination is the perfect appearances channels. This strategy is very clear, and yielded several good, and in the use of internal resources to create a new Startup, Samwer Brothers shares of these funds will come from the media or any other industry group, the ultimate aim is to make these investments to take over, himself can clip He played a huge profit. After quickly dispose of accurate use of the opportunity to establish a false, reached its peak after the Alando Samwer brothers sold eBay created Jamba, then early in 2000 shortly after the use of smart phones first appeared, selling ringtones business model, popular in many European youth .
However, in the hands Jamba, on the occurrence of a series of huge losses, massive layoffs of events. Between 2006 and 2007, Samwer brothers, step by step to the start of the investment to Lokalisten.de (founded in Munich city social networking site) sold a majority stake in major German TV station ProSiebenSat.1, not long after the transaction is completed , Lokalisten.de Facebook Due invasion began, gradually lost its influence on the social networking market. Next, the pinnacle of Samwer brothers, considered at the time created a peer StudiVZ. Samwer Brothers and another a publisher Springer collectively worth more than ten million euros 8 appearances. Samwer brothers almost be considered quasi perfect time StudiVZ will be red as well as its durability. Can \u0026 ldquo; fortunately \u0026 rdquo; and Samwer brothers played publisher Springer One executive said: Samwer brothers and co-investment approach sometimes is more clever strategy, but definitely do not acquire any equity from their hands or Startups. Because they sell the price is actually excessive touted. Separated from the publishing group Holtzbrinck Ventures Holtzbrinck Ventures before buying StudiVZ, early and investment partnership Samwer brothers several large projects, even if such a relationship, Samwer brothers remain unflinchingly. After 2008 StudiVZ easy to master, Samwer brothers immediately invest in Facebook, and Facebook announced for expansion in Europe, the goal is to replace StudiVZ. StudiVZ is the new owner feels like to be a harsh rejection of a slap in "sakura wars cosplay " the face. The same year, Samwer brothers involved in investment accounted for a majority stake ?? Holtzbrinck, profit share good dating site Parship 5 percent.
Then take the opportunity to explore the dating websites operating revenue model exactly, had not long Samwer brothers launched eDarling, according to them, eDarling Parship not plagiarism, but a slight market segment, eDarling is to take civilians route, Parship user base is part of the elite. eDarling hard hit by Samwer brothers buy television advertising, so that he can quickly accumulate a large number of users in a short time, a year after the United States dating site eHarmony bought shares eDarling 30 percent. This way, Holtzbrinck even more of embarrassment, they decided to take the initiative, but fortunately also shares investment Samwer brothers eDarling: Since they have taken away our business, and that they have to cosplay costumes for sale earn our money together. In addition to the traditional media industry than outside, Samwer brothers also find a lot of understanding of the network industry in other areas less people to do investment partnership, for example, former Esprit CEO Heinz Krogner from the fashion industry, as well as the German sausage tycoon Zimbo Reinhold Zimmermann will have Samwer brothers founded the fashion brand electric provider website 7Trends of a majority stake. Even the CEO Karl-Erivan Haub, Germany's largest supermarket chain Tengelmann Group, a high evaluation of Samwer brothers, and bought some shares Zalando shoe store network, and also shares other Samwer brothers founded by the e-commerce website, as Tengelmann from traditional offline retail into one of the important policy networks. However Zalando money and real income comparable to current burn \u0026 hellip; \u0026 hellip; \u0026 hellip; (I believe that the emphasis on work-oriented happy Zappos Xie Jiahua operators should not buy different styles Zalando). Gradually, we can see clearly the Samwer brothers business formula: in front of their investment or entering startups Startups, they have been good to sell to a table-top exercises.
And fortunately they were able to accurately count the highest valuation when to sell, that is, we are still on this business model can not be self-obsessed that time. Later drawback of this business model, or the next one when difficulties are likely to be debunked, Samwer brothers had quit completely. Daughter Cristina Stenbeck from Sweden, inheritance and one of Europe's largest investment management companies Investment AB Kinnevik is quite cautious, and any form of cooperation Samwer brothers, she would repeatedly review. 2010, dominated by her Kinnevik shares Rocket Internet 12 percent indirect participation in Rocket Internet have created or fostered Startup. Cristina Stenbeck is very clever, rather than let Samwer brothers give you a bad cow, you might as well take the initiative to keep his entire bullpen, after Rocket Internet is the lifeblood Samwer brothers, they will be out of. Recent weeks, Kinnevik and Rocket Internet Samwer brothers jointly invest short-term renting service Airbnb strong fortress of Wimdu, the amount of up to $ 90 million, close to Airbnb in the new round of US one hundred million US dollars of financing, "tales of the abyss cosplay " menacing, and made Airbnb let it be the allegations in the media Samwer brothers cheap trick. Airbnb copy not just Wimdu, was bought Acceleo is \u0026 ldquo; Reference \u0026 rdquo; Airbnb and the creation of another well-known German serial entrepreneur Stephan Uhrenbacher, has also been followed by the establishment of a European model Yelp largest Qype, and he Now 9flats, and Airbnb also sparred with Taiwan, but 9flats not pose a threat to Airbnb, Stephan Uhrenbacher image is also better, so only Samwer brothers become flak. Real investment in fertilizer, Samwer brothers will not share with others. In 2008, they stepped in to Facebook's valuation is still at 15 billion, in early 2010, Facebook valuation rose to 50 billion dollars, Samwer brothers will swap their shares for sale.
Clearly, for Samwer brothers, today's Facebook can be regarded as a very mature, almost equivalent to the listed Internet companies, their future gains may be getting slowed. Just leave, why not. For the future, Samwer brothers aware of his typical accelerator can not last long, they will be more able to take the long-term roots in some of the network services, Zalando shoe is one of them. Summary:? Samwer brothers evil thing I do not think so. It should be said that other \u0026 ldquo; people eat their losses too good, or not smart \u0026 rdquo; ??. Like there are still many people who believe that Facebook founder Mark Zuckerberg is a bad person.
This is not the nature of the business thing? They are not doing charity. Samwer Brothers is an investment, investors grasp every opportunity to get rich quick, and each time is like a tornado swept roaring, and then wait for the next latent a great opportunity. Facebook Samwer brothers not attempt to change human social behavior of macroscopic, but did not ?? have Google aims to use technology to change the vision of human life; they do not like Siemens or BMW invested large sums in research and development funding and time, and then rely on sophisticated high-end products accumulate wealth. To be able to be the fastest most efficient way to earn the most money, the Internet is their great battle, entrepreneurship and investment but their tools are nothing. I wear black horse by the author of this article Jin finishing from inside