[] Liu eyes of Internet entrepreneurs thinking i dark horse REVIEW: 'Internet thinking' has become China's economic community, industry hot marketing idea. It originated in the United States, while being widely used in China! Internet thinking really subvert the traditional industries, the traditional business model it? I think national entrepreneurs dark horse, Mr. Liu, said very place very dry, it is worth pondering private enterprises. 1. Compared with Western countries, China occupied the 'cheap' In some ways the Internet application asks: 'Internet thinking' seems to have become China's economic community, industry hot words. But, interestingly, this looks shining light of the ideological vocabulary, it is not the birthplace of the founder of many Internet applications to the United States, but China. Why the Internet in China has received favorable thinking Liu:? As chairman of Legend Holdings, I have been thinking about the problem is that the traditional industry in the end what kind of relationship sorted out the Internet, in other "shugo no shana " words, how should I go through the traditional business Internet applications develop better. Stand in this perspective, I found that compared with Western countries, China occupied in some areas of Internet applications 'cheap.'
As we all know, after several years of development, the Western countries traditional manufacturing, service industries are more mature, traditional business to achieve docking with the new mobile Internet business model will certainly be less natural, but there are some difficulties. In China, traditional industries do not mature, the emergence of new Internet model, just provide a unique opportunity for us to transformation and development. Legend Holdings agricultural sector - good fertile group, is to see our traditional agriculture to modern agriculture transformation and development of the enormous opportunities. We learn from the successful experience of the association for 30 years in the IT industry has accumulated the Internet, combined with large data, and other advanced concepts and technology of cloud computing, networking, mobile Internet, from cut fruit industry, to build a new agricultural development model. The model core are three: First, the quality of the entire process can be traced back. Second, the production process analysis planting. Third, e-commerce and its accompanying efficient cold chain logistics system, so that greatly simplify the past from farm to fork complex supply chains. 2. Internet thinking and traditional industries docking, will produce long-tail effect, free effect, iterative effect and social effect Q: How do you understand the Internet thinking Liu:? A different perspective, to interpret the results from the perspective of the Internet with traditional thinking Butt industry will change the traditional business model. From the results, generally produces so few effects: the long tail effect, free effect, iterative effect and social effect. Internet especially mobile Internet open, interactive features, and large data applications, cloud computing and other technical means of making a large number of SMEs and focusing on the individual needs of individual consumer groups, and has become the business of the major customers.
Prior to this, in addition to large customers, mass-market attention, the enterprises have also stressed that 'personality' and 'customer power' and 'small profit big market' and other concepts, but because of data collection, accurate positioning, flexible production and marketing point and so the lack of technical means, enterprise is difficult to meet the needs of these niche markets. Lenovo Group, for example, in the past every time Microsoft introduced a new operating system, or the listing of a new Intel CPU, we will investigate according to their consumption demands of Chinese customers, launched a flagship PC or several products. Although we do better than our competitors, that is, we do computer models, we use only. Now, the Internet thinking will help enterprises product in a more flexible, more suitable for the individual needs of the individual. In the book, for example, print five thousand or fewer books can be read on the Kindle e-book, which is the most visible manifestation of the long tail effect. Free, it has been one of the Internet's genes. Such as car navigation, past High German, NavInfo and other map providers use pricing model, but with the map becomes the entry-level mobile Internet services, Ali, Baidu and other competing layout, free to become a trend. Now, whether Baidu or High German, have announced a permanent free, and in a short time gathered a large number of users, the next step is to nurture a new business model. Iterative effect, is another result of the Internet thinking. The draft version of the project from the beginning until the end of the final version, with the gradual improvement of the various versions of the middle generated called iteration. Iterative effect refers to the Internet thinking is a new research and development ideas, layman's terms, that is, as soon as the prototype line, through user interaction, feedback quickly adjust the design, continuous micro-innovation, continuous improvement. Allows users to participate in product testing, verification, and listen to user feedback to improve, such as product development mode, used to be very difficult to operate. Internet thinking it become a reality, and more importantly, it can be combined with a fan marketing.
There are social effects. Used to do product promotion by the press conference, advertising campaign, and now, thinking you want to convert. Such as good fertile blueberries listing, in addition to traditional promotional methods, but also through social circle increased the promotion of the child the mother of this group, so that they know good eye blueberries for children to learn good quality fertile blueberries, the market effect very good. 3. Use good Internet thinking, research and development manufacturing chain, production, logistics, marketing, sales, after sales have changed the flow Q: Recently, a lot of entrepreneurs, economists are thinking of subverting the role of the Internet has been ideas and discussion, for example, the view that, with the Internet thinking in deepening the economic field, by the middle of those companies form part of profit space will disappear; those trade barriers or by closed-loop effect to achieve a monopoly would be undermined; those mandatory central system of production and manufacturing methods will be replaced; those 'difference' superiority established by information asymmetry and special channels will melt. In your opinion, the Internet really thinking subversion of traditional industries, the traditional business model you Liu:? Recent economic sector, the business community has been exploring the role of the Internet to subvert the thinking of traditional industries, the traditional business model, in fact, in terms of traditional industries the biggest role of the Internet thinking is not subversion, but reforms and improvements. Legend Holdings now thinking that its IT, real estate, consumer and modern services, new chemical materials, modern agriculture five pillar industries thinking how best to use the Internet to seize opportunities for development of the Internet age. We believe that the Internet open-minded, interactive features that will change the whole industry chain manufacturing. Therefore, make good use of the Internet thinking, research and development manufacturing chain, production, logistics, marketing, sales, service and other sectors, should take advantage of change. The first is research and development. Interactive nature tekken cosplay of the Internet thinking, and cloud storage, big data stack, making manufacturing enterprises realize a direct understanding of customer needs, corporate R \u0026 D model which will bring profound changes. Those who take full advantage of market demand for personalized, flexible, efficient, low-cost development of processes and systems, will burst with greater vigor, and growing market recognition and acceptance. Changes in the development of processes and systems will change over 100 years it has been dominated by industrial production mode.
By business management information and networking, RF, sensor technology, automation traditional manufacturing, flexible, modular degree will greatly enhance, thereby allowing low-cost customized production possible. Next, it is the marketing system of profound change. On the one hand, the Internet in particular, the popularity of mobile Internet, allowing access and dissemination of information easier, producers and consumers of information asymmetry is broken open and the resulting information, the consumer's right to speak enhanced, so that the past simply rely on the media press release, publish or broadcast advertisements brand, product promotion mode, unable to adapt to the needs of the market. On the other hand, long-tail effect to bring customized, individual needs, but also requires companies to take the initiative with consumers to build a bridge. Whether by means of the existing business platform, or build their own new O2O sales system, all channels will be the traditional concept, impact on distribution model. Millet's Internet marketing model, especially its successful fan marketing, marketing circles, are worthy of serious study of traditional enterprise learning.
Changes in thinking brought about by the Internet not only reflected in traditional manufacturing, it touched the financial sector are clearly visible. I also hope that Alibaba and other companies in the financial sector to explore the Internet, to solve our financing problems as soon as possible, so as to stimulate the vitality of small and medium enterprises play a greater cosplay costumes for sale role in promoting employment. Sweep the day a little bit, understand the trend of the Internet Financial Times! Thanks focus on the most valuable financial micro letter: I horse internet banking and venture capital (iheimajinrong) you can call me 'Financial brother', if you want Fun Internet banking, please accession financial industry QQ exchange group: 346 320 036 If you like our The article, please click on the bottom Share on Twitter or micro-letter friends circle .300) this.width = 300 '\u003e Author: Zhang Hengcheng