Why bigwigs have to accept the 'ice bucket challenge'? sponsored by the ALS \u0026 ldquo; ice bucket Challenge \u0026 rdquo; that has now spread to China, technology chiefs have to respond. Can be described as a night detonated Internet community, China Lei Jun (millet founder chairman), Zhou (Qihoo 360 Chairman), Koo (Youku Tudou CEO), Gou (Foxconn Chairman), Li (Baidu-founder CEO), Niu Wenwen (founder of Entrepreneur magazine) have accepted the challenge and show business Andy, JJ, also accepted the challenge, but there is more to be challenged chiefs, small micro-blog, micro-channel refresh the circle of friends are , \u0026 ldquo; ice bucket challenge \u0026 rdquo; why instant detonation Internet bigwigs why the scientific community have responded to the challenges faced by small partners in the horse quiz in a heated discussion??. (Annexed hereto Niu Wenwen ice bucket challenge exclusive video) Source: Author Answers dark horse: horse Q \u0026 Q: Shengwei: Why bigwigs have to accept \u0026 ldquo; ice bucket "shakugan no shana cosplay " challenge \u0026 rdquo; A:? Xu Zhiming - fast bag online bookstore, Dragon Media bookstore founder \u0026 ldquo; ice bucket challenge \u0026 rdquo; why instant detonation microblogging I was from August 17 to see the micro-Bo \u0026 ldquo;? ice bucket challenge \u0026 rdquo; things, until now, has been full of micro-Bo is a challenge each other video and messages. To be honest, the beginning is a bit do not understand why a bucket of ice water, the United States and the brightest chiefs so fanatical, and even the president rolled into which the? Tipping point in this epidemic where? Think small, this is really is an extremely effective communication activities initiated by the master.
Causes Online there are different versions, but we can guess roughly path: 1, ALS Society needs to raise funds and expand its influence to let people know more about \u0026 ldquo; amyotrophic lateral sclerosis \u0026 rdquo; this makes suffering by \u0026 ldquo; getting cold \u0026 rdquo; The terrible disease; 2, this goal through an effective communication activities to achieve;? 3. What kind of activities most effective fresh, interesting, eye-catching, can quickly attract more people, it is important influential bigwigs participation. 4, to achieve 3, need to create a pandemic. 5, how to make popular? With the social media, so difficult to achieve a low video distribution is a shortcut. 6. What kind of things more popular? There are entertaining, low participation in difficulty, in good faith, so that people do not harm others under the premise of playing a high high ground of. 7, idea so there is: let people poured a bucket of ice water on his head. This side has several critical tipping factor: 1 Entertainment: This is a \u0026 ldquo; Amusing Ourselves to Death \u0026 rdquo; age, even if much criticized, entertainment today is still the planet's most effective means of communication. A little far away as \u0026 ldquo; Jiangnan style \u0026 rdquo ;, nearer as \u0026 ldquo; \u0026 rdquo ;. small apple Let the experts to the public slowly spread \u0026 ldquo; amyotrophic lateral sclerosis \u0026 rdquo; is valid, much less by a moment and allow the public interest to know ALS and donate money right away. 2, the entertainment \u0026 ldquo; joke of \u0026 rdquo; real people to initiate and participate in recreational much, but few people who can not take a joke. Afford cosplay costumes for sale to open this little joke, you will be able to join in this entertainment, more simple. 3, social media age, who do not lack twenty-three afford to open a joke, even if you and the person he is simply a stranger, but he is your fans, or you are a fan of his, not what the holidays, you open a small joke, let him participate in a charity event spread and contributions are not always malicious thing, neither malice, and is a good thing, why not everyone 4, \u0026 ldquo;? public display \u0026 rdquo; effect by means of social media, this individual personal challenge is \u0026 ldquo; \u0026 rdquo ;, show the public that more people become spectators, under the watchful eyes of ordinary people do not accept the challenge yet it is not a face, not to mention influential bigwigs do not need half-hearted, laugh, and we play together? it. 5, to participate in simple really popular thing, it must be simple to participate.
Then people go swimming several kilometers down pat, or people do five minutes flat support filmed, is not so easy, not everyone can do it, take a few minutes of video before uploading, it is difficult to prove that the participants really do it. Pouring a bucket of ice water, more easily! Informal time, limited space, limited wear, Doutou pouring down, the reaction immediately exciting. 6, I guess there is a small, everyone wants to have a more healthy, men yes. It is estimated that over the last few days microblogging ice bucket, right \u0026 ldquo; ice bucket challenge \u0026 rdquo; the initiator is a good thing, more money can be raised; microblogging is a good thing, so that we are more convinced that the power of microblogging. But I am also a little worried, so a big idea is not bad play in China, right? True idea that not all can be used on commercial marketing. Wang Ran: \u0026 ldquo; ice bucket challenge \u0026 rdquo; in fact symbolizes the \u0026 ldquo; Celebrity Charity 2.0 \u0026 ldquo; the full arrival. After the mention celebrity charity, we may first think of Western charity dinner, dignitaries, business leaders, dressed in tuxedo, drinking wine, listening to the violin, a convivial dinner, find a touching topic, published by the organizers a touching speech in the spotlight, then celebrity generosity, the next day, this message boarded the newspaper headlines. However, with the age of the Internet to bring information technology into almost every aspect of our lives, but for \u0026 rdquo; Celebrity Charity \u0026 ldquo; infiltration indeed relatively small, of course, the Internet industry has been involved in charity for some time, from QQ space forwarding donations to the micro-letter, *** contributions, these models have been popular for a long time, but these modes for \u0026 rdquo; \u0026 ldquo celebrity charity; the impact is minimal, because few celebrities will network large contributions. Network of charity before the impact occurred afterwards celebrity, as Han Yu, who questioned the tax fraud on the network big drying their contributions to the project list and invoices and other evidence; two as after Chen cursor donation online donation large fry The scene photos, cash, sports, beauty and other gimmicks without a break in the head.
The network has relatively little to advance the role of charity called, this time initiated by the ALS \u0026 ldquo; ice bucket Challenge \u0026 rdquo; (ALS Ice Bucket Challenge), participants were asked to publish on the Internet that he was ice water thrown over the body of video content, then the participant will be able to ask other people to participate in this event. Activities under invitee either accept the challenge within 24 hours, or to choose to fight the \u0026 ldquo; amyotrophic lateral sclerosis \u0026 rdquo; donated $ 100. Foreign Bill \u0026 middot; Bill Gates (Microsoft founder), Steve \u0026 middot; Ballmer (Microsoft's previous CEO), Nadela (Microsoft's current CEO), Sergei \u0026 middot; Brin (Google co-founder), - Larry Page (Google co-founder), Bezos (Amazon CEO), Tim \u0026 middot; Cook (Apple CEO), Mark \u0026 middot; Zuckerberg (Facebook founder CEO), Shirley \u0026 middot; Mulberry Goldberg (Facebook CFO), Allen \u0026 middot; Maske (X Space \u0026 amp; Tesla founder CEO), and even challenge Obama, China Lei Jun (millet founder chairman), Zhou (Qihoo 360 Chairman) Victor Koo (Youku Tudou CEO), Gou (Foxconn Chairman), Li (Baidu founder CEO), Niu Wenwen (founder of Entrepreneur magazine) have accepted the challenge, of course, Gangster many sports festival and entertainment industry who, on the surface bigwigs have accepted the challenge, but did not choose donation, but this celebrity effect in attracting outside world for \u0026 ldquo; getting cold group \u0026 rsquo; attention has played a huge role, it would be for the Internet age \u0026 quot; Celebrity Charity \u0026 quot; the expansion of soil to break a propaganda. ? So the success of this event is how it is simple: First, hot day for bosses heads splash, which in itself is a very vent, meaning it has a carnival thing. Second, the Internet itself is inherently hobby for the carnival.
And Internet communication speed and depth of great terror third bigwigs itself has drawn attention to every move the three together, it can not fire Aung (me ang!) Xu Miaocheng: \u0026 ldquo; ice bucket challenge \u0026 rdquo! ; or \u0026 ldquo; ALS ice bucket challenge \u0026 rdquo ;. ALS, amyotrophic lateral Chinese translation sclerosis, is a progressive and fatal neurodegenerative disease, Hawking was that ALS, there is no cure mode. In order to increase public attention to this disease in the United States, it was launched on social media a called \u0026 ldquo; ice bucket challenge \u0026 rdquo; activities. It is extremely simple rules. When a person is challenging (Ait is the challenge), he must choose to accept the challenge or we need to contribute $ 10 to the charity within 24 hours. People need to accept the challenge to shoot a movie sent to the network, and in the video Ait next challenge friends. The event originated in Boston College's famous baseball player Pete - Fritz (Pete Frates) friends and relatives, now he is working with ALS disease resistance. It is because of this special relationship, serving as the core of the effectiveness of the Boston Celtics point guard Rajon - Rondo became the echo of the movement of the first NBA player. Because of the involvement of many celebrities, so this activity on the social network instant fame. There are many players in the NBA response, and named each other, Celtics coach Brad - Stevens, the US men's basketball coach Mike - Mike Krzyzewski, Knicks guard JR- Smith, the Lakers control guard Steve Nash - Miami's Dwyane Wade, Cleveland's LeBron James and other players have a public on social media last time the ice bucket shower video. In the science and technology circle there are many heavyweights involved Bill \u0026 middot; Gates, Mark \u0026 middot; Zuckerberg, Andy Herron \u0026 middot; Maske, Tim Cook, also accepted the challenge. Funny is that there are many celebrities named to challenge Obama, while Obama recognized counseling pay $ 100, did not accept the challenge.
Yesterday, this activity has spread to the country, the first in science and technology circle fire up 刘作虎 send video challenge Zhou, Luo Yonghao, Liu Jiangfeng; Lei Jun accepted the challenge abroad Yuri; and Koo in potato image festival scene to accept the challenge, and named the Ma, Wang Changtian participation. ALS ice bucket challenge activity is booming since the ALS Association currently helps 7.6 million donation to the donation, it had only $ 1.5 million. Visible social media and celebrity influence. In this manner the way to do public service is worth promoting. \u0026 Mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; \u0026 mdash; PS: bigwigs ice Challenge barrel record: LEI accepted the challenge: Gou "mononoke cosplay " accepted the challenge: Li accepted the challenge: Zhou accepted the challenge: Xu Xiaoping accepted the challenge: Xu Xiaoping teacher after receiving ice bucket challenge, also named cow invited us to participate in, and now Black Marco send copies of a mysterious gift:! entrepreneur founder Niu Wenwen accepts \u0026 ldquo; ice bucket challenge \u0026 rdquo; Wet exclusive video