Ganji Hao Yang Chung: From 10000000000-1000000000000, differing only in a O2Oi dark horse: Classified information industry play Yu war more intense. In the case of high-profile layout O2O 58 city and go to the market is also a low-key build your own O2O kingdom. November 28, go to the market, CEO Yang Hao Chung in the 'Financial World' magazine held different to the conference revealed that in 2015 the market network will invest $ 100 million in O2O field for investment and innovation business incubators, \u0026 ldquo; O2O want to do it \u0026 rdquo ;. At first, the audience is not to Hao Yang Chung played Nike Air Max 91 with enthusiastic expectations. But with the deepening of speech TECHNOLOGY M Hao Yang Chung clarity, not Xu unhurried presentation style quickly attracted a large number of \u0026 ldquo; \u0026 rdquo ;. love pink In addition to one after another camera sound (which often represent the audience acceptance of the PPT), \u0026 ldquo; 杨总萌 Meng Da \u0026 rdquo;, \u0026 ldquo; fair speech dry up to \u0026 rdquo;, \u0026 ldquo; seeking Hao Yang Chung contacts \u0026 rdquo; and other such The information is also micro-channel group in the field multiple times. Even in the next link in O2O forum, it has been stunned carved god even behind Ganji, affirming its success in terms of removing false information. Ganji classifieds site to see how the evolution of O2O business opportunities in the field where the fair in O2O do what your layout is Hao Yang Chung in the field of speech:??? Today I want to talk about classified information from looking behind O2O market. First introduced to the company's situation: Ganji now 200 million people visit each month; active résumés we are recruiting industry first, the total number has a million; wireless technology, this year nearly 70% of traffic comes from mobile , next year should be at least 80%, so go to the market in the past has been transformed from a PC company to a truly mobile company; millions of local SMEs Ads in Ganji, all with life, with locally relevant information fair both categories, hundreds of segments together constitute fair network. So our earliest slogan yes yes \u0026 ldquo; Ganji, consequently there \u0026 rdquo ;. So, how to go down the classification of information? In fact, our growth rate is very fast, last year was 100%, and this year is expected to be 150%, the entire industry in a blowout situation. As a decade of classified information company, to do the following for many of our challenges. We saw four chances, four dimensions intended to evolve. First, from the information of the evolution of the O2O. Before the fair is an information company. Why classified information from 10000000000-1000000000000're just one O2O it? Before classified information is to these small and medium enterprises, whether it is moving, or the delivery of bottled water, but to allow them to advertise on the internet. In moving company, for example, there are about 9000 Beijing moving company on Baidu has 20 moving companies to advertise in the fair online a thousand homes. Why now is a great opportunity O2O? Subvert each sub-category of this industry are enormous, so the time just to subvert the industry advertising to you, but the whole industry be Internet-based, so for us O2O biggest opportunity is to go from the information. Second, from the PC to the wireless evolution. For any Internet company, a wireless technology directly determine the proportion of future growth is how. Third, category expansion. Before we mainly covering several major categories, recruitment, real estate, cars and second-hand goods, we are now doing more segment of the category. Before advertising, as long as a year how much to pay, or spend hundreds of dollars on top. Now more of our attention to used cars, car washing, Nike Air Max 1 nail, beauty salons, including massage have emerged O2O. Fourth, a second-tier cities to three to six cities, this is the last year we observed the most obvious trend. The flow from the fair, the company started to do a lot of O2O north of Guangzhou and Shenzhen, now the north end O2O companies often cover the first year immediately following the layout of the Guangzhou-Shenzhen-tier cities. They have a lot of first layout object is no longer limited to the north of Guangzhou-deep, but the top 20 cities, and then down before 50 cities, many companies have put before the 100 companies as their layout point. A second-tier cities to the layout of the three six-tier cities is what we have been doing, go to the market network in the north of Guangzhou-Shenzhen traffic has dropped to 30 percent from 60 percent earlier, and now account for only ten percent of the total traffic, under Shen trend is obvious. Over the past year, our mobile traffic has more than doubled, most of the traffic comes from three to six cities, the traffic growth rate far beyond our imagination, which is the mobile Internet company a lot of reasons for the sinking This is why many small companies in addition to outside the north of Guangzhou-Shenzhen, the first layout had to twenty cities of. Now we see a lot of opportunities O2O, whether carpooling, cleaning, driving or on behalf of domestic and so on, which are a sub-category in the fair. Where O2O of entrepreneurial opportunities? We believe that it will happen for start-up companies in three areas. The first is a high frequency, such as nail, taxi, domestic service, the high frequency of demand allows users to your company's brand strength to produce a memory, a high frequency of many start-up companies is a very good chance, as long as the field in O2O high frequency of services will find a good entrepreneurial opportunities will appear. The second is a high-profit, such as room a lot, go to the market a good car, these are areas of great market opportunities, high consumption amount per unit of the existing line, to generate profits is very high. Even if the frequency of these areas is not so high, but because it is large enough profit, enough to support it will appear as a brand, these high-profit industries will be born out of the vertical opportunities. The third is the high point of pain. Many people decorate the house once a lifetime is enough, too painful process, from the purchase of materials to the entire renovation process, including the quality of maintenance, to the latter's purchase of furniture is very painful. Such high pain point for companies online under a rabbit called Tuba, Tuba rabbit in a city several hundred people to accompany you to see the house, including the renovation and maintenance processes. Because they are platforms, so it has its own credibility. Employees of a city hundreds of people are very scary, doing very heavy, very vertical, but can the user pain points good solution, so he got a good chance. Carradine also do on-site vehicle maintenance, this one is a good opportunity. Fair as a platform, the observed trend O2O what is it? The first is the high threshold, the window period has been shortened. Some start-up companies within a year of the three capital financing, which is very scary. Because O2O local service, after the success of a city, the next thing is actually a copy, including the product model and team to copy, so the growth rate is very fast. Because the entire O2O localization and rapid expansion, the window period also will be shorter. Second, users are more 2015 Latest Nike Shoes pro-Lai specialist brands. If you are doing a very fine vertical category, it means more professional, consumers are more willing to choose this brand. Third, for high-frequency applications, there will be N vertical field of entrepreneurship; for low frequency applications, a platform for long-tail was born, this is the opportunity to go to the market. We are also thinking about so many high-frequency business opportunity arises, like ours, Nike Air Max 2013 there are hundreds of classified information website category, the category of what opportunities exist. In the electricity business, for example, a lot of vertical field of electronic business enterprise, whether it is doing cosmetics, selling clothes, do electrical, or sell fresh, and in addition to them, users still meeting Taobao to buy things. What is the reason? If you want to buy a pin or a small blade when only buy on Taobao. Because it is a large number of small businesses gathered on this platform to sell goods, so long tail can not appear on the vertical platform, a platform for a lot of long tail existence value. Platform and vertical sites will have some competition, there will be cooperation. Opportunity platform is user acquisition costs relatively low, there are a lot of low frequency of demand, not because of a low-demand users to remember a brand. For example, toilet repair, the user can not repair a lifetime toilet several times, it is impossible to repair the toilet so keep an entrepreneurial company, so users but will remain on our platform. Then we talk about fair O2O strategy. First, low-polymerization. Go to the market for nearly a decade has accumulated tens of millions of enterprises, and constantly improve the low-demand business; secondly, to promote the certification of businesses at high frequencies, we have tens of thousands of branch in the country under team, nearly 8,000 agents, direct sales force about There are two or three thousand, covering more than 200 cities, for businesses to provide services. In addition, we want to focus on some of the high-frequency fields do, we do in the used car and auto service areas of two innovative projects will be described in detail a moment; again, open platform, investment money, investment sources, investment experience, We want to provide our experience start-up companies, our traffic to them, to our line management experience to them. By 2015 we intend to cast a billion dollars O2O field, whether for investment or for innovative business Nike Blazer Mens incubator, hoping to make it in this business. The first in the field of used car. Used cars in circulation now is either sold to used car agency, or go to 4S shop car replacement to him, the price is very low. 4S get the car to the line or Che Fanzi used, sold four-tier cities, either on its own platform, sold the car, charge 10% to 20% of the fee, the existing platform if sold to B then through the second layer B or even third layer B, then hands and then C. We believe that the best used car for a user directly from the C-terminus to the C-terminus, because after the middle part is the smallest of the two are the Air Jordan 6 largest profit. So our model is that if you have a need to sell a car, go to the market place, we will come to do testing, and then give you certification, put your car into the fair a good car. If you look at it, we will accompany you to see, to help you do the entire transfer process, including used car extended warranty, car loans and the like. We 4S shop hired vehicle inspection division, to help users to do testing, as collateral, so the user experience will be much better. We extract only the middle of a 3% commission, whether the seller or the buyer, are the most profitable. Our goal is to cover the entire country by 2015, 15 to 20 cities, and now Beijing has made a pilot, the daily trading volume has exceeded a lot of start-up companies. Because used car Jordan Spizike platform has accumulated over the past decade 2 million / day to buy a car, selling cars crowd, which for us is a big advantage. Such a closed-loop O2O must do. We hope to seize 20 percent of used-car electric provider market share in 2015. The second is the car wash market. Why do car wash? On the one hand used car needs a frigate, the highest frequency of demand is the car wash. Washing biggest pain point is not that it is not cheap, but the line up, if we need to be a maintenance station for an hour. Such a demand that we do is wash door. We independently developed car, water is the fifth car wash, but as clean. We have a special recycling pad, water can be recovered Calais. Over the past three months, the user experience is very good, a lot of users to have a rating of five stars. Next year goal is to cover 20 major second-tier cities, we hope to drive overall maintenance services through car washes, these two are the company need to do. Many previously successful O2O companies are often done in a very good, Baidu technology to do good, to do good products Tencent, Ali products do well, O2O companies now need a dual-core genes. The first is the product of two nuclei. To achieve the ultimate product line, regardless of the settings button and touch keys, or conversion and downloads, etc. are very important; then a quality experience offline, test all of O2O are offline. The second is the dual-core market. Early O2O push through, whether it is a taxi or catering to come into contact with these lines, the only way to push only. When users begin to share a certain amount, we started envelopes started socializing marketing, pull your users through social, mobile Internet. Your product design to include social module, which is very important. The third is a dual-core talent. Just past good technical personnel and product managers can, and need the Internet talent. Now you need the service industry professionals, and the other when your O2O in hundreds of cities nationwide distribution, the need to manage when the monthly salary of 3,000 yuan -5000 yuan push sales and land, the challenge is still quite large. I recall in 2012, when our team expand from 200 to 1,000 people, and once I went to the office, I stopped by the front desk to ask \u0026 ldquo; \u0026 rdquo ;. who you are In fact, many early-stage companies focused only on the product, to the late start to do the next line, when the background of management, corporate culture, human resources can not keep up when it will face these problems. The fourth is a dual-core strategy. One is to build culture in the morning sitting still too conversion rate, buttons and other details of the product, sales will take part in the afternoon when they shouted slogans. These things are not the same. The second is to build the system, thousands of online online management is very complex, including the entire background of the operations support system, the entire management, HRBP, culture throughout the follow-up are very important. Before it comes to culture, product, market operators are now a nuclear fission pairs. The challenge now is not only a product of all O2O face to do, but also have the ability to operate the line. These companies because growth is very fast, a year to do three rounds of financing, and soon the time from a few hundred to thousands of people, their challenge will be even greater. Undoubtedly, O2O is a very big opportunity. To go to the market, we can only focus on doing their own thing. O2O too much opportunity, hundreds of sub-category of entrepreneurs have a lot of opportunities. As we go to the market network is willing to cooperate with these companies, our money out, are willing to put our resources to come up with you grow together. This article i dark horse All rights reserved Please indicate the source, tort reserved.