Happy child: Ali on 'code' era[Note] i world network operators in the 1970s is widely used bar codes, two-dimensional code was invented in 1994, and now number among our 2015 Latest Nike Shoes lives has become a very important and common thing. June 10, Alibaba \u0026 ldquo; code \u0026 rdquo; scouring will rely on huge commodity system, the cloud database, as well as self-developed scan code technology, combined with many businesses giving new value and meaning of the code. Oral / Alibaba Group Chief Operating Officer Happy child finishing / world network operators Wu Meng We propose Alibaba \u0026 ldquo at the beginning; cloud + client \u0026 rdquo; concept, \u0026 ldquo; cloud \u0026 rdquo; refers to cloud computing Big data, but \u0026 ldquo; end \u0026 rdquo; is it? We have a lot of discussion. Originally I understand PC is terminal, now understand the phone I was terminal, and its implementation stores offline is terminal, but the terminal smallest particles is \u0026 ldquo; code \u0026 rdquo ;, any \u0026 ldquo; code \u0026 rdquo; is a terminal. We connect, interact based on later so you can bring a different meaning to the business, giving users a different experience. We hope that through \u0026 ldquo; code \u0026 rdquo; so that consumers can communicate with the occurrence of a new business, a new way, and ultimately to help consumers to discover a new world. Commodity code commodity code is the code most basic prototype, from 1949 to today, any merchandise will be provided with a bar code. In the original sense of the bar code only represents a business management approach, he gives enterprises a means to manage merchandise. But the wireless internet gives new meaning barcode. Any user can take our phone Taobao client, through scan code to find exactly the same merchandise online. Real trading precipitated by user rating for consumers to buy a strong guidance, these evaluations in Nike Dunk SB Womens part for the transaction itself, in part, for the product, these data extracted clearer to consumers of the product understanding the characteristics of this product in the end what is it? What are the characteristics function? In addition, users of this product is very familiar with, he went Air Jordan 11 to sweep the most important message of this code is to buy this product, this time through Taobao client side scan code can directly exchange our shopping pages, allow consumers to easily buy. Shop around, a physical commodity exchange can supply multiple online price, location and other information of the commodity business, so that consumers most convenient to buy goods. So the whole way to purchase a fundamental change will occur in the traditional online shopping basis. We leverage Alibaba in the past fifteen years, especially retail platform Taobao Lynx accumulated in the past 11 years the mass of product data, and the trading of these goods and his associated data and evaluation data with good, we in order to give consumers unique experience. Service code in \u0026 ldquo; the traditional e-commerce situation \u0026 rdquo ;, When an order occurs, the parcel business through the fastest delivery to consumers throughout the transaction process is completed by logistics services. This time to be delivered to the hands of consumers this package into a carrier businesses interact with consumers recurrence relations. If you put a code on the package, businesses can put his service later superimposed on the scan code of the whole page, can give consumers further interaction. A package code scan code after the final consumers what businesses want to experience depends entirely on the business they want to do, which is why we have been insisting for so many years creed, we do these things does not mean we want to be a unified The scan code page for all businesses to use, because businesses that sell goods and services qualities formats are not the same. Businesses can define a secondary customer service page autonomous, consumers can make a bantamweight scan code received the parcel, you can also scan code to wake up the Air Jordan 19 business customer, you can also scan code Second this marketing for repeat purchases very high commodity, can cause consumer interest through scan code, and then repeat purchase. The design of these tools, in fact, ultimately to serve the business to better serve consumers. Let's take a very typical example of such consumers to buy a small home appliances in the future depends on the specification, this specification is not necessarily to be a kind of paper you through the \u0026 ldquo; code \u0026 rdquo; will be able to guide consumers to the new instructions on the product, so he is very lightweight application. You can jointly to the instructions, you can descend to guide the user to other different businesses that want consumers to see the page up. In fact, from the beginning of large-scale roll-out envisaged Today, there are more and more businesses are using our service code. Today, tens of millions of parcels from merchants sent to consumers, these parcel or parcels entrained EDM comes with such a service code, we provide a service to the business platform, so he better Air Jordan 2 consumers through the service platform for secondary marketing, and the consumer is concerned this is a very common interaction, habits and means of communication with the business again. Interactive code traditionally we have a habit, just buy Coke or Pepsi said the first thought is beer Tsingtao beer, because the two companies, including a lot of FMCG company's entire customer loyalty program is very good. Also introduced a lot before the two companies interact with consumers activities, such as cans and polite. But open the bottle cap and then one by one to collect them is not easy. Today with the \u0026 ldquo; code \u0026 rdquo; after all kind of goods is not just consumers to buy consumer goods, and it turned into a digital media, into a digital class marketing and communication with the consumer channel. So today we hope that through cooperation with Tsingtao Brewery and Pepsi-Cola as the representative of the partners to help them to better interact with consumers. We had to open the cap, and today we only need to scan code via a mobile phone and then shake to see if there winning, but winning or not winning every act which may accumulate. Therefore, in such a process, our physical commodities have become an interactive portal. Many people may not understand that this has anything to do with Ali Baba? Why Tsingtao Brewery and Pepsi to choose cooperation with Alibaba? In fact, the core of interaction with customers is the goal of occurrence precise interaction. For example, a simple shake interactive shake draw after scan code for each client to take Taobao client to sweep when the customer is who we all know, a year 5 \u0026 mdash; 6 million purchase users, 1 \u0026 mdash; 2 个million customers use our mobile terminals, then use the client for conduct code can be tracked. This time we dream of precision marketing in the inside there are a lot of wide space, and he is not just a one-way push behavior. Actually, the most important thing is the back end, rather than at the front, the most important thing is how do we take advantage of our coverage terminal, more importantly, how do we take advantage of our consumer databases to help our partners to provide different The scene, they can based on different types of users, different levels of users to design different methods of interaction. This is that we can in this interactive products which, on an interactive code can be seen. Media code of the media are doing more and more digital media, with the code, with the code because of Alibaba's background, such as commodity libraries, library and other consumers, Alibaba can help the media understand the print media on everyone into digital media. For example, a mobile phone manufacturers had to do brand advertising to attract attention in the newspapers. With yards later, he brought a paper from a physical media channel to the new virtual world, this time, any show of any commodity can be turned into action could buy, Air Jordan XX8 buy just one scene, more importantly, interact with the user based on the print media. In the past period of time, we have a lot of partners with the media conducted extensive cooperation, we also try to help everyone what kind of commodity, what kind of interactive form, and sometimes later, sometimes just scan code, and sometimes a second chance to bring marketing through scan code, it can fully play media value. This is our fourth product barcode design which is hoping to tap into the advantages of code, including the advantages of Alibaba, our massive trade data, massive consumer data, can put a traditional paper-based media into a people all aspire to a digital medium. Store the code this is a silhouette of physical stores, in which the store has on display a lot of physical commodities, but also a very bright window. How to put \u0026 ldquo; code \u0026 rdquo; a shop with a commercial entity to link together? Consumers to showcase the code scan code, it is possible to get this mobile terminal can store a wide variety of consumer coupons, display a variety of information carriers, the user can more easily from the front of the store to attract to shop inside go with. Of course, in the actual scene far more than these, the greatest scene, all of today's brands, partners, retailers have been discussing a problem, is how to use the virtual world to bring wireless space, better use of the entity physical area shops and virtual worlds unlimited extension combination. Originally a store of 100 square meters can only display these products, but because after today with code, 100 square meters of shops can display more goods number, ultimately, a higher frequency efficiency, this is the most powerful thing. At the same time by an entity with virtual collocation can increase the fun shopping guide, increasing the user's choice. So behind each code can be a store, the store might be a completely virtual store, but you can with a physical store is the possibility of a complementary. Imagine the future \u0026 ldquo; code \u0026 rdquo; mode since it is to do things for the business, of course, need to have a platform and services to help businesses to complete the management of such a code Amoy platform, we called him the code Amoy platform that most the main thing is that we provide a code businesses use scouring unified platform for consumer-dimensional code operations management platform. Through this platform can help businesses generate code, and the entire consumer behavior to data through the background of the management services we provide to help businesses, such as today sold 1 billion cans of Coke, this above all code, how many users are sweeping the yard Who are these users? What are the common features of these users? What is his geographical distribution? Consumer preferences or even what he is? We are available through our management so that businesses know his entire business. In addition, we also provide a rich component that allows businesses to reach a page designed to allow consumers to ultimately help our consumers and businesses to achieve our connection better experience. In this process, Alibaba has already begun to cooperate with many customers, these customers have different relates to just five products. Today, we have hundreds of thousands of businesses in a wide range of use of our service code, because every business should go out every day so many parcels, each parcel is again connected to the starting point of our customers, we had assumed that the package is given to the customer service It ended, but today we use the service code Amoy able to put the whole package on the code to connect again starting to consumers, which is all of our businesses are interested in. So why do we have so many businesses in a short time, there are several million packages have been put on the above code, that is the truth. The code can bring a whole new world that we, in fact, far more than that. Imagine what future we simply have a lot of areas where we can explore, such as the health field, the problem today is that we are most concerned about food safety, drug Jordan Slide Sandals safety, this kind of question how do we use code that allows Chinese consumers better to understand the problem traced the origin of products, authenticity, each of us is a consumer, the consumer is in a certain category of goods when, we are most concerned about today. So how to use this code to better enable consumers to better health, with the code can be traced, which is all we are worth exploring. The second is that all companies are concerned about how to be able to use ADS especially with Alibaba's consumer database able to combine the code, it is possible for different users to provide personalized service and experience. Today we are just a start, we have five types of products, we have personalized service integration among these platforms, but on the future of data mining is not exhaustive, and we today how to make good use of the maximum protection database , to help businesses better touch, communication, interaction occurs between the consumer with, this is what we will do and spend Imagine maximum effort to explore things. The third is intelligent, this is a new field, but the code is a terminal, a lot of smart devices is a terminal, but the final connection these things happen, that ultimately rely on the back of the big data platform, how we like use the platform of data that can help us take advantage of the entire core code can be generated with user interaction intelligence, which has become a very, very interesting topic. Finally, we return to our topic today, we speak yards ADS fact, the key is to be able to give to all users based on \u0026 ldquo; code \u0026 rdquo; to bring a different experience, based on \u0026 ldquo; code \u0026 rdquo; can bring to discover a new virtual world an opportunity, based on \u0026 ldquo; code \u0026 rdquo; to take our goods usually experienced physical place of business, the media, including a variety of entities shop display, a variety of entities The scene with a virtual world better linked. So \u0026 ldquo; the code, World \u0026 rdquo; this year we Alibaba Group strategy we propose cloud and end at the beginning of the future of our most important thing. For \u0026 ldquo; code \u0026 rdquo; selection, and today we believe is one of the most lightweight widest applicability, the majority of which can be freely defined, consistent characteristic Alibaba through the code to help businesses better serve consumers, helping businesses to a whole new world presented to consumers and help consumers have a completely different digital world and the physical world process of combining. [\u0026 Ldquo; code \u0026 rdquo; the World] topics also include the following article \u0026 ldquo; code \u0026 rdquo; the ADS case Detailed scan code waves in the world of the three asked \u0026 ldquo; code \u0026 rdquo; Amoy