B2B lead generation is identifying and attracting prospects for your product or service with the end goal of turning them into a customer.
However, that standard definition doesn't hell to define a 'good lead' in practice.
In spite of the lack of general consensus, the answer to what a good lead and b2b lead generation process looks like is: “it depends.”
Changing buyer behavior, industry trends, and your product/service category greatly influence your lead generation strategy. We’ll recommend tools, tech and share real-life examples so you can re-evaluate your approach to generating B2B leads.