This week’s topic was ranking, linking & Google Analytics. The key takeaway from the assigned readings is the importance of fully using the data. Honestly, I didn’t know that Google Analytics have such high-quality functions/ features to help users to see real business situations. However, by reading the page of the Demo account-Analytics Help, I realized how I was wasting the resources that I can gain for free.
The data in the Google Analitics demo account shows users....
☆Traffic source information such as organic traffic, paid search traffic, and display traffic
☆Content Data Information like where visitors look st the most, or how they interact with page account
☆Transaction Data Information
Understanding where the company is towards the goal can be done by seeing the real numbers. It helps the company to find the real problem and deal with them correctly and spontaneously.
Finally, I also realized that I was not fully using the resources that I’ve been given such as PPC function. I was a little bit too worried if I can afford the money I have to pay for. However, it will not be costed until someone clicks on my ads. Why do I not use it more effectively?
