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Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.
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However, the publisher has asked for the customary Creative Commons attribution to the original publisher, authors, title, and book URI to be removed. Additionally, per the publisher's request, their name has been removed in some passages. More information is available on this project's. For more information on the source of this book, or why it is available for free, please see. You can browse or download additional books there. To download a.zip file containing this book to use offline, simply. Chapter 10 The Practice of Public Relations Public relations is a large discipline that can be subdivided into many types of functions.
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There are four primary areas of functional responsibility or different locales in which we can categorize the profession of public relations: • Corporate public relations • Agency public relations • Government/public affairs • Nonprofit/NGO/activist public relations These primary functional areas differ but also have the commonality of using the strategic management process. In the earlier chapter briefly outlining public relations subfunctions, we promised more specificity on how those functions actually operate within an organization. Now that we have thoroughly discussed the strategic management of public relations, we will relate how they operate in day-to-day corporate and agency settings, and how they relate to government and public affairs as well as nonprofit, NGO, and activist public relations. 10.1 Corporate Public Relations Unlike some corporate functions, such as legal and finance, the communication function does not have as its primary mission fulfilling specific regulatory or compliance requirements. As a result, the function is rarely organized in a uniform fashion from one organization to the next. Similarly sized organizations can vary widely in the resources and number of employees devoted to communication. Reporting relationships and functional responsibilities also differ depending on the nature of the company.