Doin: China's first 'designer-led' (D2C) fashion electricity supplier websiteRecently, Shanghai, Nanjing subway station where a group of fresh, modern large-scale screen. With the traditional model endorsement, full screen cheap clothing ad slightly different; they live in conjunction with a graffiti design picture, dynamic, refreshing. \u0026 Ldquo; leading designer fashion online shopping brand \u0026 rdquo;, \u0026 ldquo; Let \u0026 rsquo;! S doin \u0026 rdquo ;, publicity picture, positioning high-profile and big slogan, attracted many people's eyes. And these ads run who is in the domestic first proposed \u0026 ldquo; leading designer fashion online shopping brand \u0026 rdquo; the B2C website Doin (www.doin.cn). According Doin their introduction, they want against the traditional costume homogenization state electricity supplier, Nike Air Max 91 to build the D2C (Designer to Consumer, designer to the consumer) platform, in favor of letting the real consumer direct international fashion design! This search a differentiated spiritual concept is worthy of recognition. In the apparel design on its website, and indeed it has carefully designed the scene. \u0026 Ldquo; now require young people increasingly high, no longer blindly follow the trend, they are not satisfied with the business advocacy fashion, more and more critical; as a new urban white-collar crowd, they have highly sensitive to the trend, is the leading fashion sheep, deep inner desire to be different, but do not want to spend too much. \u0026 Rdquo; Doin the \u0026 ldquo; Nike Air Max 1 designer leading online shopping brand \u0026 rdquo; Air Jordan 13 was born for. Doin landing page, enter \u0026 ldquo; \u0026 rdquo ;, channel international designers can be seen signing designers from France, Italy, UK, USA, Denmark, Finland, Switzerland; the total scale is still expanding. These designers located in various fashion capital, the international line of design and pop elements in real time to Doin domestic design department, through high-quality supply chain partners to these design ideas into a beautiful piece of clothing. So that consumers really synchronized York, London, Paris or Milan, big style. Doin (www.doin.cn) emphasizes quality, not only in design, but is reflected in every aspect of clothing production. Doin in the country has more than 500 supply chain partners, of which 90% were international big-name apparel company partners to ensure international designers design concepts and ideas to achieve 100%. Consumers to experience real guarantee from design to production of high-quality clothing. According Doin official said that in November last year, has introduced its Thanksgiving promotion, 86 percent of consumers indicate receipt of the goods merchandise surprisingly good; 50% of consumers said relatives and friends recommended, or the occurrence of twice or three times to buy. It also shows that their intention is not just to improve the quality of talking, it has been recognized by consumers. The moment, the growing homogenization of electric shopping district, \u0026 ldquo; cheap \u0026 rdquo;, \u0026 ldquo; fast fashion \u0026 rdquo;, \u0026 ldquo; high \u0026 rdquo;, \u0026 ldquo; 2015 Latest Nike Shoes designer \u0026 rdquo; has become a label electricity supplier groups; truly Ning Xinjing gas, Nike Lunar Mens in a responsible attitude to the label of the few. How the consumer's point of view, so that they personally feel \u0026 ldquo; cheap \u0026 rdquo;, \u0026 ldquo; fast fashion \u0026 rdquo;, \u0026 ldquo; high \u0026 rdquo;, \u0026 ldquo; designer \u0026 rdquo; has become a test of the electricity supplier companies can differentiate competition core of the core. Doin segment may not be entirely solved the problem in this business enterprise faces several dimensions. But the general direction of its approach is remarkable. (1) the first play \u0026 ldquo; designer-led fashion online shopping \u0026 rdquo; concept, trying to make with the \u0026 ldquo; high \u0026 rdquo; and \u0026 ldquo; brand \u0026 rdquo; the association to strengthen its \u0026 ldquo; quality \u0026 rdquo ;. But how useful this concept, it depends on the future of long products operations. In fact, these people do not care about the relationship between designers and their website is like, for consumers, Air Jordan 6 the most important thing is that they want to see these clothes really nice, and they will produce the website designer, and It may be \u0026 ldquo; foreign big-name designers \u0026 rdquo; the association, and may also communicate and word of mouth as their topic. But the clothes beautiful, you do not hit the \u0026 ldquo; leading designer \u0026 rdquo; concept, we would not think so, this site features and communication efforts on a lot less. Air Jordan 12 (2) promotional strategies graffiti reality is deeply hit the nerve 20-30 age group in which you want to affect, friendly, personalized, interactive, positive attitude and uninhibited style and youth fashion concept and consumption concept He is able to associate. (3) which by its transparency in its supply chain, as well as the real benefits in terms of price, and in highlighting its \u0026 ldquo; cheap \u0026 rdquo; but not \u0026 ldquo; low-quality \u0026 rdquo; the reflected most vividly. On Doin surface is selling designer is in fact selling quality, but more central is that it is in fact a kind of makes you feel comfortable selling pleasant shopping experience. i dark horse is to be noted: it shows in the form of details on the site may also have a very long period of exploration. Very artistic soul, in the form of art is more important. 2012 Dark Horse Competition hot in spring season, i want to get media coverage dark horse? Do you want to get a dark horse fund investment opportunities? Want to get dark horse Institute authoritative endorsement? Do you want to get the whole community to support entrepreneurial resources? Do you want to stand out in the competition? Welcome Click competed! Via i By my early dark horse