Mobile Internet O2O practice [Case] a women's brandsi share a dark horse in the south there are more than a thousand stores in the women's business, who hands over two years in the mobile Internet, how to play O2O case. They feel and experience the harvest the following:? What kind of business is good import O2O 300) this.width = 300 '\u003e we will not be popular market O2O case Akira eyes, would you please ask yourself: organizational structure, for O2O Does the project have set up a special project team? project team is fully empowered to give business owners or personal involvement by the business owner? simple example, usually internal matter for approval, require much time to complete? I heard some brands, all finished the week not a matter of approval, if at this rate do O2O, basically not to be thrown a few blocks is the project dead than alive. In fact, good O2O, play good fans economy, need to go a long way, in terms of organizational restructuring, ERP systems open up, with the price of money online and offline hereinafter, logistics architecture (delivery or pickup line at the headquarters), terminal staff training, channels Direct transformation, distribution of benefits, marketing, etc., is a huge project What kind of business in the face of this system project can be a little easier, a bigger probability of success? First of all, a single store to join the system better than the agent 2015 Latest Nike Shoes system. In the process of promoting O2O, many people will be feeling, why their brand is not so much outlets? Why did the development of the election when so many partners as agents rapidly expanding market share? O2O project has now become a huge obstacle in advancing the process, and those of flat channels complete O2O brand is better layout, For example, we Jinyuan addition to directly operated stores, joining policy are all single-store franchisee, therefore less to agents link. Moreover, aspects of goods, distribution system better order system. For example, we implemented a Distribution System + rapid replenishment The mechanism, unlike ordering system brands as: ordering system brands do O2O, online part of the order have been generated if the project started, if shipped by the company headquarters, then you had the line at stores total orders unchanged, stocks is not likely to increase, the brands are not required to give people a little more return rate? and Distribution system + fast replenishment mechanism, it does not exist this case, because you offline store goods, has actually The company headquarters is based on the sale Air Jordan 6 of your goods to shop hair, so, if you generate orders online, then offline shop hair goods will also be subject to change. Third, the online shop is better than not shop online. the price system, we have been implementing a policy not discounted, truly national uniform price, nor do online distribution, nor the franchisee to open shop price system caused confusion because we use some of the technology on the goods, it is Which can easily clear goods from the store, and therefore did not dare to join in the online shop. This can be done price of unity. Fourth, paved street shop in department stores. on store layout format, our street shop, mall stores, mostly if some brands are the majority of department stores, and department stores or in the form of joint venture operations, then this aspect relates to the unity of the department store cash register, O2O Air Jordan 4 difficult to do on very big. Also, if your shop system software to develop their own of Systems and terminal application substantially by the own hands, it will be much easier in the transformation of O2O system. Wireless WIFI coverage O2O terminal layout is an important part of us since last April on hand cooperation with Tencent, and its four brands Bestseller Fashion is about the same period settled Tencent micro-shopping, at present, depends on the public accounts Tencent micro-channel micro Nike Air Max 95 shopping stores, the amount of fans and orders can say much more than the same number of merchants settled in, we also take the lead in selecting the next line on the 100 terminal stores complete O2O layout. This year, we launched the official online shopping platform APP, which was added to promote O2O fronts. For this approach, many people do not agree that the next such Air Jordan 22 online promotion, does not conflict with Tencent micro shopping? In fact, in the long run, you give the consumer more choice, more humane means brand. In these O2O stores in August last year, we had already completed the wireless WIFI coverage, when the next support line for promotion, save phone traffic consumers. By now three mobile operators traffic package rates, the next line when the consumer experience, the flow of consumption is still relatively cautious. Complete wireless WIFI coverage O2O terminal became an important part of the layout. O2O is not a simple living, without the practical operation of the people, it seems Air Jordan 8 very simple. Many business owners a hot-headed, find a third party to develop a micro-mall, announced O2O, and on the Internet draft PR bombardment, feel Niubi enterprises. In fact, if the third party interface micro-channel cooperation you that a shield, not every minute, on the spike you. Currently O2O clothing brands do more reliable platform or dependency or self Tencent micro shopping mall official APP, while Ali (Taobao, Lynx) and Jingdong O2O obviously does not fly, it was in the line to get users to supplement their a large platform currently encountered traffic bottlenecks. In particular Nike Air Max 2013 USATF in 2014, each vertical site category or brand official store of self development, the challenges they will encounter will not only traffic bottlenecks, but the conventional technology gradually weakened, and directly relate to the future of their businesses and death to ask Author: Tom Zhong Chuan goods transit network