Two days ago, president of Skyworth executives microblogging exposes Yangdong Wen visited with R & D team in Hangzhou Alibaba . Skyworth came time associated with Alibaba , presumably living with Alibaba strategy are not unrelated.play free Dora games.
Ali Ali, published in July smart TV operating system and claimed to build eco- smart TV alliance , it has to draw Skyworth, Haier, Changhong, Konka , several domestic first-tier TV manufacturers sites. But taking into account the competing relationship with Ali , as well as the careful consideration involved in the Internet , home appliance manufacturers have denied cooperation with Ali.play Baby Games.
But perhaps they are waiting for an appropriate time. "Golden nine silver ten " season of the marketing war is imminent , high degree of homogeneity in the product case , the traditional home appliance manufacturers in the functional areas of TV products has been very limited room for innovation , Ali case thrown Smart TV concepts and integration services gimmicks naturally attractive. Skyworth as the first "eat crab" vendor is a natural thing. In the four major TV manufacturers, Skyworth is not strong compared to the other three state-owned background , strategies and more flexible response to the market more quickly and more. Yangdong Wen 's visit to illustrate the two sides " steal " is not twelve days , is likely to be finished early acceptance and cooperation intention to cooperate big finalized.
Look at how this cooperation ? Ali not only do TV 's operating system, but also to do a box , still create content industry chain , TV manufacturers and Ali, the depth of cooperation will be deeply marked by the stigma of Ali , Ali would like to seize the TV port replication Microsoft battle mode ; while the TV manufacturers , in addition to earn points placeholder fame outside and not much seems to substantial benefits .
Ali, a large living room layout abacus play nail games.
Completion of staking in the mobile Internet and Internet banking after the first force to seize the next traffic entrance living room, Ali IPO plan one hundred billion market pie important support.
Ali, now in body mass, he has to do , of course, is the monopoly of the industry chain converged , early cut , the first card, the industrial chain polymerization , improve the access threshold , ahead of curing the user's habits .
So Ali released when embarking on smart TV system layout smart TV eco alliance. Huawei Hass together on the chip , Cisco , IC semiconductor in hand Mstar ( Morningstar ), Amlogic ( Jing Chen ) , Allwinner , TV vendors and Changhong , Konka, Haier, Skyworth four giants , the future will definitely expand TV vendor coverage.play hair games.
Ali hit TV operating system access to electricity providers and online payment capabilities , interventional Ali electronic business platform and online payment platform floor. This means that future users can be on television more than Taobao , Alibaba mall, on the television to complete the payment through Paypal , and have to pay water, electricity payment services. Of course, you can also watch television I always check out their account balances and income treasure much .
If your home is also fitted boxes Ali , Ali, then create content industry chain will also take advantage of the occupation of your living room. Once completed staking their claims in the living room , then Ali's electricity providers , payment, financial , cultural industries that several major video most valuable core business products will be in the mobile terminal and the living room TV that two users to achieve the greatest entrance surrounded . By the time for the vast majority of domestic households, to get rid of Ali will be a very difficult thing . Matthew and this will rapidly enlarge , the advantages of industry resources will accelerate with Ali hold together.play cat games.
In order to limit as much as possible to get rid of the traditional industries , to enhance the user experience and stickiness Ali in the promotion of TV operating system can be described as exhausted mind . TV operating system will launch a package of smart phone applications , installed applications , users of smart phones can transform the remote control , you can perform all operations on the TV , the TV will completely reduced Ali services extending passage , Ali himself to control the user experience. Naturally, this is Ali's advantage. WIFI in the family 's support, between mobile phones and television content will achieve interoperability . Your travel videos shot using a mobile phone , landscape photos can be uploaded to the TV at any time with their parents and grandparents and other people sharing the most intimate . When you see a trend of shopping bags and shoes , you can take pictures immediately back to the TV to share , to deceive her husband Taobao directly on your TV or electricity supplier of the brand channel to use Alipay to pay , sit at home and so easy to send Ali logistics goods.play dog games.
"Red leader" Zhou also launch its own box , he is eager to put on TV in every 360 anti-virus and firewall . As Ma and Zhou will end on television playing a " Asan " war , we can only wait and see.
Ma Ali TV applications on the operating system I do not very optimistic about the market , application distribution business is too small for Ali , Ali has become the Giants have been impossible in such a small market , there are too sensitive response .
TV manufacturers are "from the good " or " Catch a Fire " ?
Ali is a television terminal industry outsider , not easily involve terminal manufacturers , it will not do high-cost OEM products , it is more complicated understand television traditional sales channel management . Promote smart TV operating system and television terminal vendors in the initial stage is undoubtedly the most sensible choice. It is now pursuing just one coverage.
Once you find a "catfish " to make the required depth meet Ali customized products , markets and channels on both sides to do a shove , Ali Si nothing to worry about other TV manufacturers do not come to their own co-operation. With Smart TV Smart TV operating system on the Internet experience, especially Ali electricity providers , payment of financial products and Internet experience certainly better than non- TV TV experience better operating system , these products have undergone the experience of market testing , and owns a large user , missing only one entrance and control over the living room . Once the entry is opened, TV manufacturers will have to face the market demand to help Ali popularize smart TV operating system.
As a result, the operating system with smart TV TV will be four categories of Ali, Nobu core service pipes, their brand will be further weakened , in the experience with the TV product itself is not a hardware connection . Another TV sales channels itself is based electricity supplier , taking into account the layout of the entrance Ali in television urgency , does not rule out its tentative grasp the TV channels through the law , the rapid launch its own depth of customized OEM products , equipped with smart TV operating system Ali TV ( Lynx TV , Taobao TV ) , direct intervention through electricity supplier channels channel coverage.play fishing games.
Therefore, and Ali cooperation in fighting in the homogenization of television manufacturers, a short time to enhance the degree of concern , on the product of the difference of the selling points of access , the Internet seems to catch a ride , but in essence , traditional television terminal industry "by" Internet business revolution.
Internet has brought traditional industries involved in the primary change is that the industry will motivate the rapid production of IT , mobile terminals is a good example of this trend television terminal industry has been very obvious. Internet companies need is the entrance channel coverage , product experience implant so at the cost of the terminal will not be considered investment profits , Ali later, do not rule 360 , Baidu , Tencent will actively follow up , which will further compress TV profit margins of manufacturers . Handset manufacturers spoiler millet , is actively preparing for the launch of millet and millet TV boxes . It can be said television terminal manufacturers face a very grim situation , this is not a wolf, is the lions came.
For terminal vendors, placed in front of only two paths:
First, actively embrace the Internet enterprises, to become their custom machine depth partners. In this new smart TV market segments quickly seize market share in the terminal to find opportunities in transition , so that the outcome of the television industry is facing terminal depth adjustment , there will be a number of traditional companies fall.
The second is to play "The Departed ." Since the Internet companies can not bypass the TV manufacturers a short time to the layout , then the TV manufacturers through the cooperation of Internet companies accelerate their Internet experience and service in the layout , the TV portal platform , the introduction of a wider range of competition , weakening the single giant channel control . But also the formation of industry alliances, and Internet companies interviewed rules to their own fight for more time adjustment and transformation.play boy games.