Melissa McCarthy Fires Up The Heat For #

SUNDAY 10:30 AM, 7H UPDATE: Its already crowded at the pre-Fourth Of July domestic box office which will need to expand in time to accommodate so many movies playing during the holiday.True, total filmgoing thisweekend went down -8.5% from a year ago for only$192M. But studios are scrambling to see when the last timeall Top Five movies made more than $20+M for the 3-day weekend. On Friday, the order of finish changed hour by hour but then fixed firmly for Saturday and apparently Sunday.Pixar/Disneys huge hit from a week agois stillthe strong #1 as families crave toons. But the real story is this weekends newcomers: Twentieth Century Foxsdebuted a big #2 as fan favorite Melissa McCarthy again sets offR-rated fireworks with audiences. ButSony Pictures really disappointed in #4, opening a third less thanHollywood expected and ensuringits high cost will make it impossible to earn out.But the studio is still hoping for a 4x holiday-aided multiple. Both pics received A- CinemaScores from audiencesto help word of mouth.Top Ten numbers for the weekend are:

1. Monsters University 3D (Pixar/Disney) Week 2 [Runs 4,004] GFriday $14.2M,Saturday $17.5M, Weekend $46.1M (-44%),Cume $171.0M

Great weekend hold. Easily stayed#1 after the +23% Saturday kiddie bump. But window for family fare will be fleetingonce Universals sequel Despicable Me 2 hits North American marketplace wide on July 3rd. Foreign grosses still to come Sunday and no doubt will be just as huge.

2. The Heat (Fox) NEW[Runs 3,181] RFriday $13.6M,Saturday $14.3M, Weekend $40.0M

Cant help but praise how the women brought the heat for this $41M-budget estrogen-fueled buddy comedy. Even more impressive considering pic is R-rated. Chalk up another strong box office performance for Melissa McCarthy and Sandra Bullockwhobegan with $1M from Thursdays 10 PM shows and Fridays midnights and then increased grosses +5.5% from Friday to Saturday after audiences liked the pic.Look for word of mouth to really kick in now, and The Heat to be hot for a good long while this summer, a Fox exec gushed to me tonight. Fandango recognizedfirst that the gals were bullying the guys, reporting itwas the #1 ticketselleramong new releases.The Heateven sold50% more advance ticketsthan at the same time fordirector Paul Feigs previous hit Bridesmaids. This one opened bigger than Melissas last biggie Identity Thief which opened with $34.5Mand went on to do $134.5M all-in domestic.And yet someone still felt the need to photo-shop McCarthy almost beyond recognition for the movies previous one-sheet. (When will Hollywood ever learn?) Interesting thata Fandango surveyshowed 88% of ticketbuyerswant more female-oriented laughers. Because Chernin Entertainment and Fox already are giving them the sequel. You can always tell if a studio is bullish over the tracking of an upcoming film by whether they start the wheels moving on thesecond installmentbefore theoriginal piceven comes out.Chernin Entertainment and Foxalready made a pricey deal withParks And RecreationTV writer and co-producerKatie Dippold to script the sequel after they already paid her low 7 figures for her spec script(and her first feature) about these mismatched female FBI agents. Thatsthe kind of low brow high-concept which marketing pros like Tony Sella and Oren Aviv can do successfully in their sleep. Which is why Foxwas so convinced this pic would be a hit that it was moved directly into the fireworksof the July 4th holiday corridor.All in alla neat fit for the studio, which finances Chernin-produced films and also has a first-look deal with Feig. That director recently noted during a Cinema-Con panelthat casting women in lead roles was always shut down so quicklyit was almost a rule.Chernin Entertainments film presidentJenno Toppingwho produced The Heathas a track record forfemale-centric pics.

3. World War Z 3D (Paramount) Week 2[Runs 3,607] PG13Friday$8.9M,Saturday $11.5M, Weekend $29.8M (-55%),Cume $123.7M

After last weeks surprise success, zombie pic had new audiences checkingout the undead as shown by the +29% grosses from Friday to Saturday.Very decent -55% weekend hold. Expect big international numbers, too.

4. White House Down(Columbia/Sony) NEW [Runs 3,222]Friday $9.0M,Saturday $9.3M, Weekend $25.7M

The Channing Tatum/Jamie Foxx actioner on Friday went from #4 to #3 and then back down to #4 again.At least the two stars did their job and opened the film above $20M even if they were bullied by the broads. Unfortunately FilmDistricts earlier release Olympus Has Fallen had a similar plot and scooped up $30.3Mopening the weekend of March 22nd. Sony admitsWhite House Down was released in a tough Summer 2013 slotafter World War Z openedsurprisingly strong last weekend and beforeLone Rangerstarts holiday mid-week. (Original release date wasNovember 1st.)WHD did $1.35Min Thursday late shows/Friday midnights which was soft. Studio claims budget was$150M with Montreal tax incentives but thats way too expensive.Problem was all the above-the-line costs: for the two marquee actors plus director Roland Emmerich.Itwould have all been fine if we didnt come out two months after Olympus Has Fallen.Their gross plus ours would have been a big hit,a Sony exec explains to me.This piccould even be one of the studios worst money-losers of theyear depending on how it does overseas where Emmerichs big-scale movies almost always become big hits globally. WHD opens day and datein about two dozen small countries this weekend (ie Aruba, Ethiopia, Kenya, Iraq). But the first major international territory wontdebut until mid-July. Emmerich first destroyed 1600 Pennsylvania Avenue with far more shock value in 1996s Independence Day. His track record since then is to come to the marketplace with a script, a budget, and a start date. Thats whenstudiosrespond by paying huge sums against extravagant back ends.But WHD went down ass backwards. Sonyboughta$3M spec script from itsAmazing Spider-Man scribe James Vanderbilt, whose Mythology Entertainment partners Brad Fischer and Laeta Kalogridis also produced.Emmerichwas his usual derivative self, with one critic countingIndependence Day, Die Hard, Air Force One, Lethal Weaponand ShowtimesHomeland as influences.Sony started promoting the picduring Jimmy Kimmels After Oscar show.Foxxssong Channing All Over Your Tatum and star-studded videowent viral for 3 million views on YouTube.NBA playoffs and finals, scripted and unscripted TVsend-offs, andYahoo/Facebook/MTV partnerships featured prominently in themarketing.But the movietanked anyway.

5. Man Of Steel3D(:egendary/Warner Bros) Week 3 [Runs4,131]Friday$6.0M,Saturday $8.4M, Weekend $20.8M,Cume $248.6M

Look at that impressive +39% bounce from Friday to Saturday still indicating tremendous wannasee.Buttheres stiff box office competition for Superman right now continuing into the Fourth Of July holiday.6. This Is The End (Columbia/Sony) Week 3 [Runs 2,710] RFriday $2.6M, Saturday #3.3M, Weekend $8.7M, Cume $74.6M

7. Now You See Me (Summit/Lionsgate) Week 5 [Runs 2,564] PG13Friday $1.6M, Saturday $2.1M, Weekend $5.5M, Cume $104.6M

8. Fast & Furious 6 (Universal) Week 6 [Runs 1,550] PG13Friday $729K, Saturday $992K, Weekend $2.4M, Cume $233.3M

9. Star Trek Into Darkness (Paramount) Week 7 [Runs 1,035] PG13Friday $543K, Saturday $851K, Weekend $2.0M, Cume $220.5M

10. The Internship (New Regency/Fox) Week 4 [Runs 1,008]Friday $425K, Saturday $488K, Weekend $1.4M, Cume $41.7M

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Melissa McCarthy Fires Up The Heat For #