Nike took formation while Knight took his MBA at Stanford in the early '60s with Frank Shallenberger. The semester-long project was to create a small business of your own and device a marketing plan with it. Converging Bowerman's attention to quality running shoes and the knowledge and awareness that high-quality/low cost products jordan 13 for sale could be produced in Japan and shipped to the U.S. to be distributed, Knight finally found his market niche. However, jordans for sale Shallenberger thought the idea interesting, but felt it was nothing more than Knight's marketing ideas for the project, something that would not take off as a business jackpot.
By the late '70s, Blue Ribbon Sports officially became Nike and went from $10 million to $270 million in sales, and all from the back of a car. Many people complained about how Nikes were not made in the United States in the beginning of the 80s. The term 'Sweatshop' came about this time when people were mad of the way Nike shoes were made in Vietnam, China, and Indonesia where the people were paid in low wages and were subjected to very poor working conditions. This was a major public relations issue that led to the boycotting of Nike products worldwide, particularly in the US. Though that, this didn't air jordan 1 australia stop people from purchasing Nike products and Nike continued to grow.