Word of mouth marketing strategy enterprise network to promote the highest level ofis if they do not do the promotion, visibility and traffic will continue to rise, which is what we usually refer to the word of mouth marketing. Word of mouth Best Quality Nike Lunar Force 1 Fuse NRG Unisex Gray Green Shoes Nike Air Jordan Mens marketing is to attract consumers and intense media attention, strong to talk about your brand or your company have become interesting, fascinating, there is the value of the degree of media coverage. Word of mouth promotion is one of the most important internet marketing strategy strategy. A large number of survey have shown that when people want to know information about certain products and services, more inclined to consult family, friends and other experts rather than 2015 Latest Nike Shoes through traditional media channels to understand. In fact, the survey found that 90% of people depending on word of mouth is the best channel to get product reviews. Thus, the word of mouth promotion well, not only can improve traffic to your site, and more importantly, to enhance the website viscosity, increase site brand. ? What is the definition of word of mouth reputation famous American marketing expert Emanuel Rosen, who had given management the definition of word of mouth, he said: word of mouth is all commentary about the brand, is about a particular product, service or company All the people of the sum of the verbal exchange. The definition of marketing is now the father of Philip Kotler to word of mouth marketing are: word of mouth is the producer by individuals other than the method by express or implied, without third-party handling, processing, transmission on a particular product or a particular type of brands, manufacturers, sellers, and can be reminiscent of the target of any organization or individual information, leading the audience to get information, change Nike Air Jordan Womens attitudes, and even affect a two-way interactive communication behavior buying behavior. Shows, word of mouth marketing is to their products or services designed some word of mouth, so the practical interests of consumers in the consumer or contact with these products obtained more than they expected, through their introduction of these products to others and promote an increase in product sales A marketing campaign. In the word of mouth marketing, the one the customer will own experience tells two friends, two friends and then were told their two friends, and friends tell their friends, and so on. To create a good product for a good product reputation is very important, it is word of mouth and even the lifeblood of enterprises must provide impressive, and continued to praise the product or service, in line with people's expectations, and excellent High Quality Nike Air Force 1 Low Unisex All White Shoes service for the pillars, companies must provide satisfactory to people willing to recommend the product to others, otherwise, companies will not be able to create word of mouth. Remington Products Company Board of 席维克托基 Khayyam once said: The first principle is to have excellent marketing products, marketing second principle is never to forget the first principle. Anyone can make a product to attract attention, you can create a ready-made story for consumers and the media, you can even start people talking about the product, Newest Style Nike Air Force 1 Unisex White Red Shoes the product through word of mouth these things off the most basic effort. The reason can stimulate Nike Lunar Womens consumer product is nothing more than talk about two: one is the consumer using the product during or after use of the product was a good product experience and talking with others, one is the use of consumer products in the process or that the product or service is not good and after talking with others using the product. Word of mouth marketing companies aim is to achieve positive word of mouth effect, it is necessary to provide high-quality products and good product experience for consumers. In addition, some innovative features of the product may also inspire consumer word of mouth behavior. Product quality deterioration will lead to negative word of mouth a bad customer experience can cause tens of thousands of the enemy, no one will advertise for a mediocre product, but there may vigorously spread negative word of mouth product, if you do not monitor products, the negative word of mouth is You may destroy your brand. Studies have shown that the average satisfied customer, his satisfaction will tell 12 people, while a dissatisfied customer will tell 20 people are not satisfied with his over. From another perspective, if we can properly handle customer complaints, not only will not adversely marketing their own surplus, but is conducive to increase customer trust and loyalty to the business. Therefore, in order to effectively implement reputation management, companies must be encouraged to consumer complaints, the convenience of establishing a network of consumer complaints, and effectively deal with consumer complaints, find and correct the mistakes of products or services through consumer complaints, to create a new user value. How to guide the company's sales of conventional reputation generally are: advertising, talk customers, telemarketing, starting from advertising to bring customers as the first marketing channels. Meaning that the word of mouth marketing, the mutual transfer between clients and generate customer base, is the second marketing channels. Non-advertising caused by the customer, although the effect is not enough direct, but very deep, new user generated due to the customer testimonials, pay rate, conducive to the formation of word of mouth. Therefore, companies targeted customers do the work and take advantage of this powerful weapon customer word of mouth, forming a second marketing channel, is word of mouth marketing companies a more effective strategy. 1, to develop effective mechanisms rebates to stimulate the enthusiasm of old customers to implement the intensity of the award, by the intensity of the reward, the old user can introduce, recommend friends to registered users, successfully registered to be rewarded, if become paying customers, recommender You can also get additional rewards. New customers by the old customers should enjoy preferential, customer buying behavior is usually more cautious, old customers introduce a friend to buy it is out of business and product recognition, but also introduce their friends worried relatives to buy will be mistaken for their own benefit was suspect. So for new customers and old customers introduced, will also get additional benefits, which would give an important reason to invite friends for registration, and encourage the two sides of old and new customers enthusiasm. 2, to provide an effective tool to invite customers to provide a simple-to-use invitation tool, you need only a simple operation, we can through various channels (QQ, e-mail, social networking, etc.) invite others. Customers can always check the status of your invitation, you can choose to invite again. 3, step up publicity efforts, causing concern after word of mouth marketing campaign started, should step up publicity efforts to promote the special invitation of registration activities. For the primary interface for the old user login, word of mouth marketing campaigns can place a link, causing the old user's attention. But also through e-mail, text messaging, telephone, etc. to remind old unregistered users attention. Details inform policies and presentation of the case back rewards. If necessary, it can allow enterprises to follow up sales and old customers to recommend artificial invitation activities. In short, the word of mouth is a special intangible resources of the business through word of mouth will help customers make the decision to simplify the process and shorten the time to make purchasing decisions through word of mouth marketing, will help enterprises increase sales, reduce costs to acquire new customers, the relationship between costs and maintain costs, so that corporate profits to rise. Thus, word of mouth, word of mouth and word of mouth marketing these three concepts have established contact, can not be equated to use, but can not freely exchange, need to be targeted to be selected according to a variety of purposes, and the need accurately mouth marketing Key customers effectively identify and strengthen management.