This photo, where the legend of boxing pose with his son, was taken to his home in Arizona. The campaign also made several films broadcast on the Internet. They put a spotlight on the Louis Vuitton poems written by Cassius Clay. These are played on a ring desert by American rapper Mos Def, who considers the boxer now suffering from Parkinson as one of his sources of inspiration. As he slammed the artist Niels Shoe Meulman calligraphy words on the floor of the ring.
Other winners include many identified this year puremedias.com campaigns. Including the highly successful web-series "Dumas" Bouygues Telecom (DDB), which won the award in the category of telecommunications. The campaign for illiteracy DDB also won awards as well as the operation of the railway and TBWA Paris-Lyon TGV to Brussels where passersby were invited to "go head to Brussels." Canal + has received two notices for his advertising posters around back movies and diverted it to "the football effect", both conducted by BETC.
The fun performance by Philippe Risoli in a spot full of second degree for France subscription (The Thing) and the Louis Vuitton Outlet film pretty perfume Lolita Lempicka directed by Woodkid with Elle Fanning (BETC) were also acclaimed by the jury. Very funny ad with the iPad for toilet paper Clover (Leo Burnett France) won among advertisers health / beauty. As usual, the campaigns of the FM radio Yes (LEG) and Evian t-shirts (BETC) are the winners.