With the latest trend of various luxury fashion houses including Gucci, Jimmy Choo and Hermès setting up shop in the posh malls of India's metropolises, it is really no surprise that the marketing mavens of Louis Vuitton these couture houses would incorporate their drive for their new international clientele by openly flirting with them through their polished ad campaigns.Louis Vuitton leads the fashion pack by actively pursuing the Indian fashion savvy consumer, first in fall 2010, with their Diwali Collection, a fashion collaboration with famous Indian artist, Rajeev Sethi.
The collection was comprised of various installations of re-edited pieces from Louis Vuitton's Spring/Summer 2010 and Fall/Winter 2010 collection using real vintage saris, sourced from all over India including mega-cities, New Delhi, Bombay, Bangalore and Madras. The installations were on full display in various boutiques spanning the globe. The photos from that installation featured a beautiful model lounging around stacks of gorgeous LV-embossed trunks.
Louis Vuitton continues with their aggressive and open flirtation with the South Asian clientele with their current ad campaign specifically geared towards the globe-trotting set. Their latest, a deliciously epic, sweeping Louis Vuitton Outlet interactive video with director, Carter Smith at the helm, takes us (and hopefully for LV, the Indian consumer) through the majestic city of Jaipur. Viewers traverse the iconic Amber Fort as part of their L'ame du Voyage Catalogue, showing off their expansive and drool-worthy Louis Vuitton Travel Collection.