Men are taking the luxury market into belonged to "him" an elite consumption time.
New favourite male into luxury consumption
Recently
in HSBC's survey showed that contrary to the stereotypes and
traditional, HSBC believes that young, very strong consumer demand and
higher expectations for product. And along with the maturing of the
middle class, its new balance trainers sale
method of shopping has changed, the changes are undoubtedly conducive
to luxury brands, because the luxury is closely associated with social
status show.
It is interesting, in the frenetic urban young people on
luxury items, the young man became the dominant. But China is an
exception, studies have found the exact opposite trend. According to a
Bain report, 1995 90% luxury consumption coming from men. But now, with
women's economic independence, women account for half of Chinese luxury
consumption. This is not surprising. Forbes China as a self-made women
billionaires first half lies in the hands of women in senior management
positions. In contrast, the global average of only 24%.
In other
areas, men's luxury consumption is always dominant. The study noted that
whether it be cosmetics, outdoor sporting goods, fashion and
accessories, men's purchase has a real impact on the overall sales
growth ratio.
GUCCI, LV, expanding men's product line
This
fast-growing market for luxury goods for men, the brand has been broken
into, GUCCI, LV Hermes and other luxury brands are beginning to pay more
attention to men and input, broaden men's product line and even open
men's stores, the luxury market is undergoing a gender transition,
walked into the luxury of "he".
Men's luxury goods consumption growth in several reasons
Chinese
men's Regal (Regal stores) in quantities above the female makes males
more strength in luxury consumption, and become the first consumers of
luxury brands. They buy watches and branded fashion accessories cheap new balance 574
as a status symbol, and then began to spend money on a woman. In
addition, the Chinese obsession with gift giving, become another key
factor driving luxury consumption.
Regal Regal males than females
Purchase decisions focus on the male
Men
are taking the luxury market into belonged to "him" an elite
consumption time. Displayed in a fashion trend forecaster LS:N Global
Research: perceptual consumption habits of the women decided they were
more susceptible to the effects of the economic crisis, while the male
market consumption is more rational and stable.
Male consumers rise
of China ultimately stem from their accumulation of social wealth. China
Merchants Bank jointly released express the GQ in the high-end men's
lifestyle and needs comprehensive study report shows that high-end
consumer groups, males accounted for 70%, they were mostly born in the
sixties or seventies of the 20th century, a great post, with an average
annual salary of $ 510,000 yuan, average household earning more than $
760,000 worth of elites.