Intelligent hardware spring come? Entrepreneurs must learn homeopathy dark horse, said: hardware business in the spring come? This article was co-founder \u0026 amp Muse Zhongzhi Technology Limited; CEO Jie Hua shared history record, Muse Trimaran hardware technology to build a service platform for entrepreneurs to open service. From the \u0026 ldquo; hardware business in the spring come? \u0026 Rdquo; the problem starting with the history of Chinese Jie hardware business, where we discussed the simple, entrepreneurs what they need to enhance the capacity of other issues. Author / History Jie Hua edit / i horse EDITORIAL words with you today to talk about the hardware business, hardware business has the fire, you will feel the hardware business is a very cool thing. Software era, a cafe, two people sat face to face, two computers, and a cup of coffee, 18 bucks, put all of your work done, but the hardware era of entrepreneurship changes per person, because the hardware this thing children have made out, was to get the real deal at the hands of users, whether it is iPhone, millet or other hardware, it must be submitted to the hands of users to become hardware products. In recent years, more and more hardware entrepreneurial fire: Annual 2007, iPhone began to develop; in 2010, total mine developed in full swing with millet; last year, a teacher, said the world so many hardware companies rely on personal savings stimulus , tomorrow we will become Buffett, hardware spring in the end is not coming? Indeed, the hardware is about to come in the spring, SQUARE this product we have seen, the country also has a similar product, I remember the last time it disclosed the investment is 3.2 billion dollars, but in the end get the data is close to 50 billion dollars; Another Case, 3D printers out later, the media reported that like to play with blood-like, and finally to 403 million sold, everyone High to not work, so we see the hardware business can bring more than four million dollars wow, replaced by a coin money was the person killed, one more cool thing ah, this is the hardware business in the spring; Pebble this case the country could have been written copy of his business school story, the results become accident Business School.
You can find, along with the hardware business development in recent years, and the original hardware business is not the same, the current hardware business has become very simple, it is now measured in months. Fast interaction is a very successful project, from the beginning they did last kickstarter on these sites, spent a total of less than a year, the entire development process of this project is very simple. Hardware business venture it children simple hardware and software business is not the same as the largest product tied to the user's body, the traditional time, I did not say software development is necessarily bad cop and coffee shop, but really is two people face to face sitting, a cafe put entrepreneurs did this child, but to the hardware of the era, the era of hardware products, we made a partition: the first age \u0026 mdash; \u0026 mdash; hardware 1.0, it is represented by Nokia and drop anti-smashing, walnuts can knock this generation; the second age \u0026 mdash; \u0026 mdash; hardware 2.0, in fact, including the iPhone importance of these interactive user experience, allowing you to use them feel more cool products; third ERA \u0026 mdash; \u0026 mdash; hardware 2.0+, these products are hidden in the people around them, will not let you go directly to get, not to say that every day you go out with a cell phone, it is hiding something in life. This picture I think a lot of people have seen, in the middle of the Dora A dream is a line, the actual hardware business people think of would be to the left line, and darkstalkers wigs users get the product actually is the other side of the line. Hardware business it must be your child must make it clear that it has both a series of what it software algorithms, services and hardware architecture, hardware configuration, including electronic structure, the machine structure and assembly structure, to make all these things combined to produce hardware products. In fact, we have now found that most of the hardware business team then Internet, mobile Internet company in transition over, the problems brought about this transformation is that they will think this child is very simple business, we have had a relatively successful case , began the hardware business, and the results took their design, went to the factory, and then found the plant did not understand the meaning of these terms, the factory only believed these words (OEM, JDM, JRDM, ODM, etc.), in the production process I will only tell you these words to communicate. Taiwan's junior partner to the standard Taiwanese accent and you say these words, you will be crazy, because you do not know what those words are; but the entrepreneurial team, he is faced with a problem: should plant take over these words converted into products, then there is a problem not on the butt, bringing the people continue to appear bounced, bounced and then bounced jump straight half votes. In fact, plainly, these words plants each with his own meaning, these words every problem encountered in production, such as JDM refers joined design manufacture, is \u0026 ldquo; \u0026 rdquo ;, joint design and production is refers to the entrepreneurial team or small team can make in their production process, from the factory with the design work, the plant ID to the MD concerned the conversion process, the factory needs is MD, but entrepreneurial team is given ID, in fact, ID to the MD JDM conversion process is a process, that is the factory and entrepreneurial team to put this product out of the process. Then JRDM means joined research and design manufacture, sub-species of the plant is, in fact, you'll find in-depth study to factories, many factories are with R \u0026 D team, including the development of properties, as well as test, this series of processes through JRDM the \u0026 ldquo; R \u0026 rdquo; to complete. The DFX \u0026 ldquo; X \u0026 rdquo; is a compound word of abbreviations, including cost, design, test, manufacture and so a series of words, these words will be abbreviated as a \u0026 ldquo; X \u0026 rdquo ;, is called design for X, it does work is to Translation of doing something entrepreneurial team listen to the factory, to play the role of translation machine factory, the demand for translation and then the plant start-up team, between the team and the factory played a pioneering role in the bridge. According to our previous help other companies do DFX experience, we found that as long as your product is not bad, DFX is possible as the product's life cycle to keep going.
We all know that the last word \u0026 ldquo; BOM \u0026 rdquo ;, refers to a bill of materials as well as steel, plastics and things like plants, but DFX generated report is the product of a lifetime as you are there, because he accurately defines the product design, manufacture, assembly and final test, this is somewhat similar to a standard, but it is the norm to do this more direct, more focused on their own products, such as the cost of a bracelet is approximately twelve knives, just as you walked in the street, suddenly stripped of clothes being gone, you naturally will be very unhappy, so that would be the entire low threshold for the industry, bracelet BOM changes where? When you purchase a bunch of rubber, such as when a cost is the Cosplay Costumes amount of time when you purchase ten tons of rubber, when the cost will be low down, so DFX change compared with the BOM change your entrepreneurial team continued to go on , then the next test is doing it? It opens the client user on the phone, search a keyword \u0026 ldquo; A350 \u0026 rdquo ;, which is the new Airbus aircraft made out of a test, the aircraft up to now not yet delivered tegami bachi wigs before delivery to users, Boeing and produced a lot of valuable Airbus aircraft, these aircraft are used for the test, such as an emergency brake tests. Please note! Any one factory would not recommend and will not allow any team to get such a test sale of products on the market, it is not only children but also quite two risks. There are a lot of words, such as NPI-new production import, whether it is old or new technology or technology or, these things must not readily available, this series last thing you want into your products, this process is called NPI. It is because of the entrepreneurial team do not understand these words, so bring a lot of problems. Do not think too many big hardware business, every day you must not think to change the world, change the world, this child really not something you do every day, you will not be the smartest person in the world, you think someone must have thought before, why would they do or that they do encountered a problem? Even if he wrote accident business school, it is able to give us information; the other is that they have failed to do since, if it were me to do, what my strengths is it? Advantages of my team where? Weaknesses in what? These questions have to think clearly. A business team failed biggest reason is not found your weaknesses. Then say something unhappy things Tuman Technology is a domestic public to raise smart watches, his entrepreneurial team is no problem, the team would like to do things the mind can understand, but the biggest problem is that he does not understand the content of the production supply chain, Plainly, really have to thank companies like millet, at least it down the barriers, such as rubber, dial these vendors do not want to play with them. Through the supply chain resources we now have found that when I was in Geely Automobile, these car dealers do not want to talk with the entrepreneurial team, but at least now they are willing to pick up. Hardware business is very difficult hardware entrepreneurial team candidates are scarce, including software engineers, hardware engineers, industrial designers, mechanical engineers, electrical engineers and product managers, well-known investor Mark \u0026 middot; Anderson said \u0026 ldquo; hardware business is very difficult \u0026 rdquo ;, He said at the time was difficult to say the need for R \u0026 D product development team. Talk about all the entrepreneurs to raise this child to deal with money, I think all the chips is not the best way to let you get the money, but in view of China's current situation, I recommend that all of the hardware business projects can try to take all the way to raise funds to raise. Now, all raise this child has been bigger, and now the public to raise at least 50 sites, seemingly nothing can be done to raise the public, but will not give you all the chips direct benefits, the focus is PR; all the chips is risky, in April this year, the Commission on the public to raise the following management practices including its ownership structure, so I recommend the entrepreneurial team to clearly consider this issue. Hardware and software startup venture very different place is that it's part of a very long, long part of this is that the hardware to deliver the final product to the hands of users, the most important thing is to sell out. Such as millet, traditional distributors and stores are very good channel, the electricity supplier which we learn millet, millet in fact doing something very simple, that is \u0026 ldquo; branding \u0026 rdquo ;. Traditional business process is actually a brand loyalty and then from awareness to reputation, the image is in the vicinity of it, around to the development of the heart; however the Internet company's brand reputation to shape the process from visibility; millet this The company relatively funny is that it is then the process of shaping the brand awareness from reputation to loyalty. In fact, it made a \u0026 ldquo; loyalty = love \u0026 rdquo; the story, this is a new start-up companies do, I believe all of you will not do the business when a non-consumer products, all products It will be delivered to the hands of users, so it is a very good way. The last time MUSES advertising DFX team has the core manufacturing capabilities, including the assessment - Screening of potential products, design - innovative hardware product development and design - to create consumer products, to ensure the smooth operation throughout any hardware product available to the final delivery to the user.
Through such cooperation, to achieve win-win situation. DFX manufacturing core processes is the difference between us and other companies, is truly reflect the value of the entrepreneurial team things: from prototype design stage requires participation of all sectors of the chain with lower development costs and iterative cycle. Prototyping stage we are not only to design a product, but rather to clarify the definition of the design where it's style where? From one idea to design to product definition SPEC, including software, appearance, electronic programs, the final form of concept prototype, test through the user community to re-adjust design. Manufacturing stage, from design DFX to concept prototype, if at this stage of the test session to prove that your product may have been delivered to the hands of users, but the distance of the final product or a distance, the need to go through the community of users to test the redesign DFX, then small volume production prototype form, the final mass production. Author: Shi Jie Hua publication of this article does not represent views and positions