CCTV Jianhong away from talking about: Oprah are voting with their feet, to prove the Internet to subvert the traditional television industry? i dark horse Note: the Internet to subvert the traditional TV content, from communication tools has to content itself \u0026 mdash; \u0026 mdash; a growing number of TV talking heads began to run away, embrace the Internet new media. Luo Zhenyu start \u0026 ldquo; Luo Ji thinking \u0026 rdquo; home CCTV, just a beginning of change, and the recent exodus of well-known CCTV host Liu Jianhong football program, reportedly about to join the music as. This situation has become a \u0026 ldquo; group \u0026 rdquo; event, talking heads who have invested in Internet companies are arms.
Recently, the well-known football program host Liu Jianhong leave the CCTV news uproar. Reporters found, including Huang, Dong Lu, Yang Lan, Chinese Shao, including many talking heads, have all joined the video site for its homemade program site. With the development of video sites have begun to trend on TV, Oprah brought very considerable amount of play. After 10 years of \u0026 ldquo; \u0026 rdquo ;, the current pattern of evolution of China's video industry has evolved occur, homemade program and differences become fundamental video sites survive. The industry believes that the video site if you have been doing \u0026 ldquo; secondary \u0026 rdquo; platform, is no tomorrow. Only the valuable resources in the hand, in order to have better development prospects. Event pass joining CCTV Jianhong homes LETV Wednesday, informed sources revealed on the microblogging CCTV famous football commentator, 'Football Night' program on CCTV host Liu Jianhong will end 18 years of commentary career, and there are rumors that he will join the Letv and chief content officer sports. According to statistics, since March 1996 Jianhong, go to CCTV Night Football section work, has repeatedly explain the Super League, World Cup, European Cup and other major football tournament. In November 2003, with its Jianhong hosted 'Hello, World' got the highest honor the Chinese-sponsored Golden Microphone Award, he also won the 2005 \u0026 ldquo; outstanding announcer \u0026 rdquo; title. In 2008, Liu Jianhong named \u0026 ldquo; Chinese Olympic coverage as the host team \u0026 rdquo ;, Olympic Channel 'Hall of Fame' section moderator. He is also well-known program 'Football Night' host. In the just-concluded World Cup in Brazil, once the explanation Jianhong netizens and fans hot. In fact, he joined the music, as long Jianhong signs. July 23 this year, Liu Jianhong first public appearance after the World Cup is to accept the music, as the interview, the interview he was showing a keen interest in new media. \u0026 Ldquo; I think television is the best form of media, and suddenly I found the emergence of new media. TV is still very powerful, but very fast progress of new media, new media will be more than the traditional media. Transport means necessary changes, this one-way television transmission can not meet the needs of the audience, and the advantages of the new media better two-way interaction. The audience when God, a good service to God, the media will be able to live. If you do not change, traditional media may really is a dead "doraemon cosplay " end. \u0026 Rdquo; Jianhong representation. Up to now, although Jianhong join music as something not officially announced, but the music as internal staff members have confirmed this rumor is true. However, the staff member said, he is also the Internet to read news, to know music as Jianhong want to join things, before the internal has been no wind. Oprah have found \u0026 ldquo; platform \u0026 rdquo; video site Actually, TV talking heads joined video site, the site is not the first home-made program.
As early as December 25, 2012, has well-known host of CCTV Ma Dong, he announced joining iQIYI featuring the chief content officer, became the country's first Internet video from the TV talking heads quit. Subsequently, there will be Huang, Dong Lu, Yang Lan, Chinese Shao, Yuchi Lin Jia, Ya such as a public Oprah join the Internet video homemade program. Ma Dong once said, television and video sites compared to the biggest difference is its coverage of a wide population, coupled with the Chinese people's viewing habits, the success of television has unsurpassed advantages. However, with the gradual increase in the popularity of video sites and domestic production levels of Internet video sites open features, it seems to be more in line with people's viewing needs. And Yang Lan said that cooperation with the music network's most important is the value of freedom Letv loose network platform, \u0026 ldquo; I did television for decades, so more can understand the superiority of the network platform, not only excellent in the aging of the television platform, the scale is also very relaxed \u0026 rdquo ;. Yang Lan bluntly, all these years she suffered from dry scales of television, also said network programs do more to enjoy the process, very relaxed. Interrupted Oprah effect brings high amount of playing Oprah to join, what can bring much effect as the video made? Tencent video data provided by the 'big drive to' on line 16 to play breaking 100 million. The country's first large-scale investigative file reality show 'you normal?' The first quarter was June 19, 2014 successful ending to the play amount up to 300 million, the entire network has become history, the highest single amount of play original programming, create a new record network original programming produced. Tencent video file another original production of 'love Yeah, happy men and women' in the first quarter on the creation of tens of millions of single episodes, all seasons a total of ten lumped Click billions of dollars.
The second quarter is also a video Tencent video hit single of playing nearly 10 million, total hits billions of dollars. Watch music data from the display, Huang's 'Yellow \u0026 middot; scripts' favored by the advertisers, there Harbin Brewery and Master programs sponsored by implantation, and before there is too Head \u0026 Shoulders, Guangzhou Toyota, and many other world-renowned brand of content implantation. In addition, beginning on June 6 on-line broadcast of 'Xiaosong Qi talk about' the results are impressive. Currently broadcast on 9 play volume above 300 million times, total play has more than 300 million times. Analysis of video sites in recent years turned to television, the Internet video industry is definitely one of the fastest growing Internet industry. Data show that by the end of 2013 online video users reached 428 million, compared with 372 million the previous year of 15.2%, a net increase of 5637 people. 2013 online video usage has reached 69.3%, compared with 3.4% by the end of the promotion. Network video industry from the initial barbaric growth, the copyright wars, capital integration, giant shares, after several rounds of Ebb Tide, a lot of video site has gradually fade out of our sight, the current mainstream video sites also only Youku potatoes, iQIYI Sohu video, music television, Tencent video. As the industry had predicted that the video site is the content of the difference by seeking to seize the industry high ground, equipped with high-quality content and get earnings advertising business model. As early as April this year, Ma Dong had said, \u0026 ldquo; network station linkage \u0026 rdquo; and \u0026 ldquo; homemade play \u0026 rdquo; will be the two main directions of its development. And no doubt, who have a television-class Internet original content and team, is currently the main video sites homemade program to enhance the quality of homemade way. The industry believes that the production capacity of television programs, video programs on originality, certainly far more than Internet TV capability capability. Actively embrace the Internet, it is bound to face all the traditional television and give satisfactory solutions to things. The current station network development has increasingly highlighted the two trends, one TV station started showing growing Internet trend, the second is the beginning of the Internet video showing a clear trend of TV. Insiders said that the video site if you have been doing second-hand goods platform, is certainly not for tomorrow.
They only have the monopoly of valuable resources and programs in their own hands, but in their own independent broadcast platform, and then sold to television stations, will gradually replace the television and become much more than television media platform. Extend video sites looking carefully calculate the road of development, the development of the domestic video sites in the past few years, the pattern from the beginning to burn after hegemony, mergers and acquisitions in vogue, to today's homemade and differentiation, domestic video sites have been to find their own path of development. Chairman of the Board and CEO Charles Zhang, Sohu has said, Sohu video is gradually find really suitable for the Internet form of homemade mode and fine mode, in fact, all the video sites is also true. As of now, the video site After several rounds of fierce fighting and acquisitions, the pattern has been basically formed. Such as Sohu video hit US drama, homemade variety, 'Dapeng tinkling it tinkling', 'Cock wire "tales of the abyss cosplay " Men,' 'secretly, greatly' and are currently Sohu video flagship program. As iQIYI, and is now the main drama and homemade soap opera. As iQIYI released Wednesday made drama 'Magic Summer' is the classic drama 'Wonderful World Story' transplanted to China, to create yet another top-level network file domestic-made drama.
The music, as if successfully signed Jianhong, is cosplay costumes for sale bound to show the absolute advantage in the sports-generated content. A small part of joining the video site Oprah China \u0026 mdash; \u0026 mdash; 'big drive to,' 'You normally do,' 'return to good sound' Ella \u0026 mdash; \u0026 mdash; 'you normally do,' Yang Jinlin \u0026 mdash; \u0026 mdash; 'handle every day,' 'Night Arabian Nights 'Yuchi Lin Jia \u0026 mdash; \u0026 mdash;' Microview good sound 'Ya \u0026 mdash; \u0026 mdash;' love Yeah, happy woman, '' Love it, happy men and women '(has ended) Ma Dong \u0026 mdash; \u0026 mdash;' kanji hero ' Gao Xiaosong \u0026 mdash; \u0026 mdash; 'Xiaosong Qi talk about' DONG \u0026 mdash; \u0026 mdash; 'Super jury' Huang \u0026 mdash; \u0026 mdash; 'Yellow \u0026 middot; scripts' Yang Lan \u0026 mdash; \u0026 mdash; 'Gee woman' Shen Star \u0026 mdash; \u0026 mdash; 'from the stars Breakfast '