2014 inventory did not detonate retail O2O, originally pseudo-concept? [i world network operators Note] electricity supplier is a reconstruction of the line after withering business, why O2O this concept came out, we all forget this? Both will continue to coexist for a long time, but continue to erode the power chambers of commerce site convenience store shelves, not a victim of class while the rich continue to shorten delivery time. Wen / Zhang Yuan O2O retail industry claimed first year coming to an end, but the inventory in the past year from Offline, Online go down, go up \u0026 ldquo; \u0026 rdquo ;, players step, two step, step, two step, we have not how to find their own pace. Retail O2O first year players Jingdong March sounded the horn into the line, and announced tens of thousands of convenience samurai champloo cosplay stores, and jointly create \u0026 ldquo; fifteen minutes of \u0026 rdquo; + \u0026 ldquo; one hour of \u0026 rdquo; service system, up to year-end, the rhetoric had been drained in the daily necessities of tug of war, it was rumored that Jingdong \u0026 ldquo; a county shop \u0026 rdquo; the O2O floor plan.
Following the 2011 convenience store model to test the water in May this year, an upgraded version of \u0026 ldquo; hey off \u0026 rdquo; and strong \u0026 ldquo; invasion \u0026 rdquo; a few hundred cells, once let the outside world have a head of Ma exclaimed. However, the positioning of the target population swing and \u0026 ldquo; pseudo experience \u0026 rdquo; substantially reduced mode allows Hey store SF \u0026 ldquo; \u0026 rdquo ;. from hi Recently, on-line mall Hey passenger can save more dead than alive \u0026 ldquo; hey off \u0026 rdquo; remains to be seen. The community O2O of those small players have to touch the wall to turn around this year: fast bag to carry the dead to completely abandon years of \u0026 ldquo; \u0026 rdquo ;, one hour delivery bow to reality; once ferocious momentum buzz cell overall contraction show, retreated Shanghai market, \u0026 ldquo; \u0026 rdquo ;; Transition retreat even once in the circle of friends in the community scraper 001 has also repeatedly broke backward mode, growing deficit, unsustainable.
On your online players have \u0026 rdquo; down to earth \u0026 ldquo ;, attack of the super convenient mom and pop at the same time, a fraction of the giants of the line is also not trapped grudge, sit still, but expected by O2O of the air make their heavy body \u0026 ldquo; Gone with the Wind up \u0026 rdquo ;. \u0026 Ldquo; soul revolution \u0026 rdquo; three quarters of Suning Appliance online trading volume grew 52.26%, is a good sign; Wanda jointly Baidu, Tencent, electricity supplier in terms of \u0026 ldquo; capricious \u0026 rdquo; throwing money to the within a year or two with real money \u0026 ldquo; trip \u0026 rdquo; out of a o2o best mode; local supermarket giant RT and Hunan retail \u0026 ldquo; warlord \u0026 rdquo; backgammon \u0026 ldquo; Flying Cow \u0026 rdquo; and \u0026 ldquo; cloud monkey \u0026 rdquo ;, have announced this year completed from the electricity business platform to O2O platform \u0026 ldquo; \u0026 rdquo ;, a few years ago has been turned dead than alive retail electricity business platform O2O can catch the express train from the dead? Throughout the year, various people in the retail O2O field formations, though different formation, art of war is different, but we did not seem to go far beyond the starting line, the movement in the society is far less than \u0026 ldquo; Double Ten a \u0026 rdquo; a fraction of the distance change people's lives still \u0026 ldquo; the road is long, its repair \u0026 rdquo ;. In contrast local service O2O, it seemed to come from the silent era of the 'Transformers' era, quiet years of \u0026 ldquo; one thousand World War II mission \u0026 rdquo; has been reincarnated, comeback, from the beginning of fast, Didi \u0026 rdquo; burn Money Wars \u0026 ldquo; to Sino-US group, hungry bloodshed Mody push people, to the 58, go to the market that the Millennium enemy territories on O2O battlefield. Plus serial entrepreneur carved God for \u0026 ldquo; the liberation of artisans \u0026 rdquo; continuous advocacy, Housekeeping O2O companies warlords fight from \u0026 hellip; \u0026 hellip; local service O2O seems poised on the eve of the outbreak. Why did not this year, as retail O2O service O2O as \u0026 ldquo; fire \u0026 rdquo; it is a reef which allows Pathfinder year have \u0026 ldquo; \u0026 rdquo ;? crashed Online giant, line overlord respective facing any kind of problem? Retail O2O is not a pseudo-concept? O2O flow difficulties \u0026 ldquo; I run Mart for 17 years, never to drain this thing hurt their brains \u0026 rdquo ;, Mart chairman 黄明瑞 word stroke speaks biggest dilemma faced to the Retailers \u0026 mdash; \u0026 mdash; the mass into the store passenger how into online traffic. Perhaps because \u0026 ldquo; never to hurt brain drain \u0026 rdquo ;, retail electric provider will often do \u0026 ldquo; traffic into \u0026 rdquo; it is too easy to imagine. 19 years deep in Hunan market backgammon, annual passenger traffic into the store one billion people, in their plan, next year, the conversion rate deal flow to achieve 30% to 60% the year after.
In order to induce customers \u0026 ldquo; Internet \u0026 rdquo ;, they will cancel the small paper ticket with a small electronic ticket, applying a variety of small favors. However, based on a variety of flow inlet \u0026 ldquo; occupy prime locations and under line, waiting for customers to come in \u0026 ldquo;; network of commercial real estate property \u0026 rdquo \u0026 rdquo ;, logic completely different. Even if the line next traffic conversion rate can reach 10%, not long ago, Ali, Jingdong what happened. Currently, the new customer acquisition cost electricity providers has reached 300 yuan. Traditional retailers and the electricity supplier if you want to fight the traffic basically no chance of winning. For community 001 such \u0026 ldquo; self-made person \u0026 rdquo ;, traffic acquisition still is not around the past a hurdle, especially if they will target customers locked in housewives, the elderly population of these \u0026 ldquo; network rates \u0026 rdquo; low population, based on next line position of promotion is particularly important, distributed leaflets, community activities, and property cooperation \u0026 hellip; \u0026 hellip; traffic acquisition costs under the line would not be cheaper than the line. For such a flow Jingdong giant is also facing online traffic \u0026 ldquo; localized \u0026 rdquo; problem \u0026 mdash; \u0026 mdash; how will the consumer guide to a nearby convenience store next single? Convenience stores, local public services if they opened an account, get the flow of it not more \u0026 ldquo; localized \u0026 rdquo; it? Why should we fall back on Jingdong such a \u0026 ldquo; \u0026 rdquo ;? ulterior motive \u0026 Ldquo; one hour delivery \u0026 rdquo; the pace is not too much? Exactly one hour delivery is not a strong demand for the civilian population? Fast bag with four years of trial and error, a lot of times to help newcomers mines. A few years later, they found that the distribution category for one hour too little, in addition to the masks, liquor, sanitary napkins, they are not more than the vast majority of merchandise convenience store and a large electricity suppliers an advantage in convenience and richness of, belong to two thankless. In contrast, the average person would much strong demand for home services. Large daily average family weekend big purchase, his family out, looking for parking spaces, people can certainly hope delivery. However, this does not matter and O2O, can be sent directly from the logistics center in the hands of users, but also One shop, Taobao and other electronic business platform already do. From this perspective, the electricity supplier itself that not a retail O2O it? For people's urgent needs, or high-end consumer demand to save time, Uber, Lyft those \u0026 ldquo; part-time errands children \u0026 rdquo; the drivers \u0026 ldquo; smoothly \u0026 rdquo; send it would be more efficient, all express \u0026 ldquo; part-time courier Members \u0026 rdquo; you can do it, do not need to be stationed several standby deliveryman in every convenience store.
Valuation of just over two billion US dollars of Instacart is to do so, Instacart use crowdsourcing procurement and distribution methods, there is no self-built warehouse and fleet, but signed with independent buyer, the buyer with a smart phone and a car it can be added to Instacart. When the user Instacart an order, the buyer will go to the nearest recent collaboration merchants procurement of goods, then responsible for distribution into the hands of users. You know, Instacart delivery fee is not cheap, if you purchase less than $ 35 of goods, within one hour to the price is $ 9.99, more than 35 US dollars shipping is $ 5.99. In China, most of the time cost of not so high. Nothing O2O, only electricity "darker than black costume " supplier evolving electricity business entrepreneurs who still remember the long tail theory which started it? Unlimited shelf extending endless merchandise can be placed to meet the needs of people vary in the long tail.
Electricity supplier goal set from the beginning, and the next decade but is constantly with warehousing, logistics, and distribution of intelligence to make this dream come true to make this dream a shorter delay. Retail O2O seems to be going backward, between fast delivery and rich natural category is difficult to reconcile a contradiction. Daily piecemeal needed to go downstairs to the family-run shop, large daily procurement weekend to the cosplay costumes for sale city of supermarkets, non-emergency needs through online shopping resolved. These are the people to make a choice after weighing the convenience and richness. The electricity supplier and supermarkets, convenience stores grafting to bridge this contradiction it? No, not only complement each other, but may be enlarged twice in two modes weakness. Because both shows and shopping guide function, because random consumers to buy, so the utilization efficiency of the convenience store shelves, far less intelligent storage center. Moreover, the site is distributed according to a convenience store next line passenger traffic, while the lower line and distribution line passenger, layered demand is utterly different. It also determines the electricity supplier to convenience stores as a distribution center is better and more efficient self logistics point. Perhaps aware of this, starting by the end of Jingdong to build their own stores, but no longer expect \u0026 ldquo; a shortcut \u0026 rdquo ;. Contradiction between quickly reach and rich category can only rely on intelligent, warehousing capillarization electricity supplier logistics permeability to resolve, there is no alternative.
This is the electricity supplier's own evolution, and O2O nothing. Reconstruction of the electricity supplier is under a withering line of business after, why after O2O this concept out, we have forgotten this? Both will continue to coexist for a long time, but continue to erode the power chambers of commerce site convenience store shelves, not a victim of class while the rich continue to shorten delivery time. But, this and O2O what does it matter? (Edit / world network operators Ma Xiaodan, this article originally appeared in titanium media, reproduced, please note the author and source)