[Product Manager] will KAM do these three steps, the product will call your own user! [REVIEW] product manager put their own when a discerning user. We make products energy is limited, a lot of interactive content, so should pay attention to the most common one. Have a feeling, a touch there wondering, there is confusion to think to improve. Core competencies to achieve the ultimate. To think about how to achieve differentiation through technology, so that people can not do, or through a year or so to catch up. Black Marco for you to share this article from UCPM, completes the three step product, allowing users to call their own users. One: Product Design: core competencies to achieve the ultimate Keywords: core competencies, reputation of the product is the most difficult to do the design and priorities set priorities. Ability to judge the quality of statistics can not write a report would be finished next traffic proof. It is very wrong, and we look at this function the user is not required. So I hope that our product manager in product design at the beginning wanted to get more plainly. Product managers need to devote more attention, attention is not the same, the outcome is very different. 1. The core capability of any product has the core functionality, its purpose is to help to users, address the needs of a particular aspect of the user, such as save time, solve problems, improve efficiency. Many product managers focus on core competence is not enough, not to say that there is no concern, but there is no concern in place. Core competencies not only functional, but also performance. For product manager technical background, especially backing out, if they have the ability and the confidence to do focus on core competencies, and will certainly be eager to speed, the background to do the limit. But now the problem is the product is not ready. For example, some time ago the web speed optimization, optimization of speed after a lot, I really do not know what went before it? Allows users to endure for so long, only a waste of time and a waste of our resources. Not caught, nobody paid any attention, it can not be justified. So we have to put more effort in terms of performance. The ability to talk about the core, we must first have a technical breakthrough. For example, do the QQ video, we can not do and some people have me something else always came in second and third, although there are opportunities, but the lack of surprise when the first came out, it will lose the user's identity. At this time, you first want to focus on is your product fixed target. Design and development must take into account when you compare it with the outside world will be competitors, such as play, occupied memory. Like QQ video, its core performance and speed are beyond the STORM, so momentum after the launch of the development will be good. Fixed target selection in fact, there are many options, such as network broadcast, communicate, share, this is a lot of ideas. But eventually cut off, and we are to do the player, because it is the user's requirements. Not everyone needs to HD, but high-end users need (this will be mentioned again later create word of mouth). Only fixed target met, users say, my broken machines, STORM can not put, QQ video can be put. In this sentence: word came out, users know you can, word of mouth have differences. Core competencies to achieve the ultimate. To think about how to achieve differentiation through technology, so that people can not do, or through a year or so to catch up. Many user comments with QQ QQ said the only reason is to transfer files quickly with the group. Well, this is our advantage, we want to maximize this advantage. For example, transfer files offline, by mail reflect is a transit point, even large files are no problem, the key is to do it. While users actually use is not necessarily more, but users will say, I want to transfer large files, looking for a long time can not find a place in these parts, desperation used only poor QQmail, actually the line, then our word came. Do great, you first need to consider is how to make people think to catch up, so many years accumulated in IDC (Internet Data Center) we can not be wasted on high-speed upload, metro transit stations, supports high-speed upload ?? may well be the discovery of new problems, if not the message, IM (instant messaging software) on how should achieve. Our aim is to make users feel fast, quickly, so the user experience is very good, which pandora hearts wigs require a lot of technical and background to match. Updates and upgrades to meet the needs of product manager, product manager, but we do not much research was born. The products and services requires a lot of technical background, we expect the product manager is very experienced, did the front-end, back-end technology research and development personnel from the promotion. Find a good product best technical capabilities, experienced personnel on hand, this will make everyone more at ease. If the product manager failed, so many brothers stay dry, the result will be found in the wrong direction is very wasteful and dampen the morale of the team. 2. The word soul eater wigs of mouth reputation is necessary to make the product concerned to achieve high-end users, the direction of opinion leaders concerned. Previously, we encounter the idea is to meet most of the 'white' users. But now, the end users can get the feeling of the real word of mouth. How to enhance the end user's attention, this is the problem at the basis of the ability to better the situation needs to be considered. Such as e-mail search, RSS aggregation, these only 'flashy' user blog and forum which will be referred to, in the case we have the ability to guarantee. In the case of products have been formed to treat high-end users do not have the same mentality. Such as allowing users to use another mailbox on our QQmail. Before the name of our own hearts small 99, so that others inconvenient to use external e-mail address, use our good, but this small 99, high-end users could see, so to get rid of, the only way to be truly user-friendly. Personalized service, the service is not popularity, but also to get word of mouth. A product in the absence of word of mouth, do not abuse the platform. Such as IM (instant messaging) department for support, marketing resources invested, to marking (market sector) Contact PR company advertising, mention advertising requirements ?? waiting for someone to burst angel wigs cut, in fact, I think there are half enough. Our product managers spiritual power distribution seems very well, 50% product, 30% of marketing ?? Of course, if you are in the basic link control well, so of course you can. But in most cases the first point of our people are doing well. If your strength as less than 70% chance of winning? 80%, then put focus on the core areas. When your products have a good reputation, we are on the rise and then think about it. To focus on the most core product manager, users gain a strategic point of reputation, if this is not done thoroughly, the result can only be a user over, disappointed, and then spend more energy to compensate. It is worth the candle. When the user to automatically increase (users will take the initiative to recommend friends to use our products), not going to bother the user, or it may be meaning but misguided. In this case, each do one thing, every thing must add a very careful consideration, there is really a constructive manner to increase the reputation of the product. When the user reputation is broken, then the user is difficult to pull back. Increased functionality, management control function should also have skills. After the core functions well, common function is to gradually padded. Products in local, innovation requires small place insatiable. As a good reputation of products, each function should consider adding a clear 10 percent of this function to the user whether or not to bring a good impression when 90% of users will bring confusion. When there is a conflict to be smart, Points avoided. Each features might not be much use is good, but with the people feel good is really good. Do product development time required to ensure that a strong research and development mechanism, which would allow more sensitive and rapid product development. Even large projects should be flexible. Can not be said to wait three months and then give you something to see, this time competitors have run out do not know how far. Developers should carefully ponder the product, rather than business-like attitude. You have to know the user, peers will focus on your product, in this drive to have a sense of responsibility under the developer to take the initiative to complete. You can not say until the own problems. Product manager for a very good state of mind, we want users to be able to identify the problem and then resolved. Even then a small problem to solve is the complete event. Some things do, bear fruit soon. Product manager to focus on various aspects, often to see operations, such as you say the product is slow, the user will not control your IDC (Internet Data Center) poor or for other reasons, just know your speed. III: interaction design: do dragon ball z wigs the most discerning user Keywords: detailed product manager put their own when a discerning user. We make products energy is limited, a lot of interactive content, so should pay attention to the most common one. Traffic, where the largest amount must take into account, normalized to allow users to use comfortably. Have a feeling, a touch there wondering, there is confusion to think to improve. As little mouse movement can quickly point to like. Like the 'back' button on the where, to put on the right or the left, we have to be more refined, how to put better, think it over again on-line test mailbox. A letter to the same user, the user in this case there are multiple mailboxes under the default option for an account of how recently used. These requirements are small, but you really do come out, they will say well, although he may not be able to tell where the good news. Use of the product to meet the user's habits, such as writing e-mail when a copy of something, more people prefer to use the keyboard to operate. Although some technical difficulty, but can also be resolved, interaction, feedback of the mouse sensitivity, convenience. In the design, we should insist on that: do not force the user to: As light icon, such as QQmail, not 1% of the demand harassment 99% of users. Convenient operation: such as QQ music, old and new lists, both have to take into account, such as quick play QQ music, from round to square, and finally give up because of the impact performance. A touch of art, superficial: as QQmail, QQmail inspired the UI interface, without too can do well. Design and simplicity are not a contradiction. Key to highlight: we can not deliberately cater to a younger age.