Why do you need Google Groupon Wen / Wei Wu Hui market began to spread last week, Google intent to buy buy Groupon news station, followed by Groupon shares soar 23%, the market value of nearly $ 3 billion. In December 2010, before the Groupon is not listed, Google will have to shake it out of an olive branch, the rising price tag, the final offer price to reach $ 6 billion is huge, but was refused Groupon. This is becoming the year-end Internet big events, but also for the entire industry to continue to buy in full swing the development of a boost power. Groupon listed a year later, but the performance has been poor performance, fell 81 percent, buy mode has also been widely questioned, the most severe criticism is: This is a Ponzi scheme.
Google will continue to buy Groupon the outgoing message, on the one hand because Groupon now has only 30 million (equivalent to half the time of the offer), on the other hand is not representative of Google to buy mode basically accepted it? After the buy mode crazy burn and quickly cosplay costumes for sale cools down, it began to buy from 'discounts' to 'local service businesses to provide tourist class' transformation. Everyone saw, mobile Internet and one of the largest difference between the desktop Internet is the 'position', and location-based services provided by the local service is the best. Customers (in fact, already past pure discount buy different meaning) is a good starting point.
As the most powerful online Internet company Google, it is also available online under a lot of effort. For example, Google unmanned vehicle project, already taken into Google Street View in Google Maps as part of Google Street View, Google is a cornerstone of localization services in the nature of the module. In addition, Google acquired Groupon failed after, in April 2011 launched Google offers, against Groupon and LivingSocial. But Google is a company with very strong engineer gene technology companies, "costume inazuma eleven " and buy - in a sense - that rely on sea-style push mode line set up business.
Google has always stressed that the 'platform' instead of 'supplier', to whom the need to rely on manpower for businesses to provide discounted access supplier cosplay xxxholic role, not how Google Dezhuan. Google offers around this NFC and Google Wallet operation, and Groupon buy this, in fact, very different. Google's tentacles, still and not so high-tech local businesses very far away. By September this year, the competent services had left. Although Groupon has been controversial, but a few years of operation, after all, to establish a sales force and business relations under a huge line. In fact, Groupon's business model, ripping 'low-cost promotion,' the outer layer, you can see it, and Google's business logic have some similarities.
A core Google business model is the 'small single business', occupy more than 97% of Google revenues in advertising revenue, the top five top ten advertisers to Google's advertising revenue contribution accounted for 6-7%, however. The launch in 2011 of its first ten categories of advertising industry added a total of $ 400 million, accounting for 2011 total advertising revenues of $ 37.9 billion in a little more than 1 percent. Google has always liked small customers, small customers will make it very solid business model. However, many small businesses were previously localized free in the Internet, Google did not lure them. But they buy it is enlightening OCS. Google want to buy so-called development, it is an important tool that O2O roads. When the price is right, Google once again into the bag to move from the idea, it is not surprising. (Via Tencent Technology)