Du: Sina transformation, rich, three-dimensional, openRecently, content product areas, there is one thing that attracted industry attention, Snowball FINANCE stocks I owned revision. Nike Shoes They cut their own editorial team, its contents are completely dependent on the user UGC and crawl, presented by algorithm recommended; In addition, well-known media people in the direction of the content business, by paying support professional writers, operating for a long time, but passable. As the first of the four major portals Sina new media forms for how to understand, how the battle just bits of news clients think? I horse reporter in an exclusive interview with Sina Shanghai Co-President and COO Du. I dark horse: from microblogging appear after dissemination of media organizations has undergone great changes, everyone becomes a communicator Air Jordan 5 Retro in this form we are talking about from the media, respect from the media how you look. Du: from the media must be able to consistently produce high-quality content, we present the from the media into three layers, one layer is a columnist for the public to know the kind of original spire on, the following is the biggest number in the end self media, many of which are now those from media practitioners of traditional media reporters, they write in their spare time, the third level from the media is that more grass-roots, producing ordinary content. I dark horse: in the current media forms, the traditional gateway to face many challenges, Sina also make a number of changes, Sina's restructuring will be from the media do? Du: the transformation we are doing now, or have done, the next thing to do, we need to become media platforms, from the media is part of the media platform. The direction of future media platforms will be rich, three-dimensional, open. The main source of wealth is rich in content, in addition to traditional media content is reproduced, there will be more original and content from from the media; secondly rich content to show form, in addition Kids Shoes to text, video and image richness also And these increases are likely to come from from the media; third point, the mobile terminal and PC terminal is not the same as using the scene, it will be a more diversified forms to attract readers. 'Three-dimensional' means that a multi-dimensional relationship chain. Such as Sina sports, there is also simulcast channel units, as well as sports community, sports community built on Weibo, not a sports chat room in the traditional sense, but above all to build a true relationship associated with this event. The second point is the three-dimensional, that is in addition to different asset outside, Sina can now focus areas corresponding depth industry bundle, such as sports events broadcast media, the future of Sina can make a sports chain. Sina portal ultimate goal is to do three-dimensional media platforms. And this model also makes Sina rid of dependence on advertising revenue this single situation, revenue will be more diversified, namely advertising + value-added services + electricity providers. Open from media such as Sina open platform, it will provide a useful tool for data analysis articles, commentaries, and other point of praise from the media. This is the next step from the media how to improve their quality of content, there will be a very good basis for analysis. By large data analysis, Sina can tell from what the media are now the focus of attention is. You are not able to do what you have around this own marketing, provide the data analysis tools, content planning for the future to make such a thing. According to different product categories, advertising how to divide will do combine with electricity suppliers, from the media will have some interest in them. I dark horse: Sina Sina media restructuring will focus on their core do, Sina is the biggest advantage of celebrities and well-known blogger operations; including Sina vision, Aspect, TV and other micro-try, as well as subscriptions now exit. Despite socialization electricity supplier, from the media and so the Nike Air Yeezy concept and product form, the Sina transformation using their own advantages to adjust Du what Air Jordan 9 Retro the future:? Transition in terms of products and technology is very important in the push mechanism includes content from media production tools, this one in terms of data analysis, with investment in the product is technically quite large, which is Sina in the past few months made up one thing, but this is not enough light there, which requires a strong operations, on the one hand the operator, on the one hand operation content, the past is concerned, we have more operations like content, but this one is more like people to do the role of a broker, so this piece of how more systematic? The previous operating mode is likely to be extensive, now have tools, data analysis, you can conveniently do, but in fact, in the course of operations which, in addition to operating the content, based on trends do, you do what the article will better, then see how to do it based on trends. Another point to earnings, how to do your income will be better? Special operations team needed to Nike Shox do in this regard, a bit like the role of broker. The third multi-dimensional operators in the mobile terminal and PC terminal different terminals require different operational thinking people to do different team, a great change on the main user requirements and scenarios. Mainly three levels, of course, there are many things that we first grasp the focus towards these three directions to go. I dark horse: the news client, Sina certainly important media platform strategy, one ring, you have to see how the current competitive situation? Du: First, we believe it is important to move the end of the entrance, which is no doubt that we now have this mobile microblogging entrance; another point, Sina do clients, in addition to the real-time characteristics, there should be in another where you do not see the content, we want to find out the differences and advantages. We want to use their own advantages, including hot data and social relationships formed its own characteristics, to find out Air Jordan 19 the differences and advantages in key words, the degree of interest do so from this perspective, we want to be able to make the difference come out. Second, do not blindly pursue the number of installed capacity, if for an imaginary figure area do PK, it makes no sense to do.