I previously worked in advertising agencies and the media, surrounded by various sectors excellent designers, great UI designers, great advertising, media planning and great operational activities. They change the trend in the industry is very keen sense of smell, longitudinal Air Max 2012 Black Red White New Nike Free Run 3 Shoes Women Navy Womens professionals are outstanding. I started doing the Internet to do the visual design of a product and, in order to be familiar with the latest design trends, the phone upload a lot of popular novelty app, the app looks most beautifully designed and interactive fun, at first glance very much, but often download section After the time to put them in the corner of the cold, but also meet a lot of nice design products, on-line or in a long time is very tepid last stop updating, or will soon die (light consider the appearance and neglect Products strategies and harm the market, do not just good design products). Professional design approach cubicle Internet companies are now moving in the designer market competition, product homogeneity is very serious, each hanging between the functional products, experience, visual product gap 626969-030 Air Jordan 4 Retro Fear Pack Nike Kids Sneakers is very small; design remained mostly appearance improvement and experience the improved stage, failed to rise from 'improved design' to 'design to create.' After the product's business model mature, large companies design and development process becomes very well, starting from project design, user research, divergent thinking, interactive audit, visual audit, design draft output, quality control, and even the hair version lines complete New Nike Free 5.0 V4 Shoes Black Red set of strict evaluation system designers in the whole process was in 2015 Nike Free 5.0 fact very much like the job of shop workers in the pipeline, but the former in the workshop, we cubicle. No good product innovation, then longitudinal in design professional how to better improve the product becomes a problem before each product upgrades will be discussed. Let's look at some issues in the longitudinal design aspects will encounter? Product Strategy levels: product positioning and development direction is Nike Zoom KD V not clear, the lack of a clear product planning; user level: no clear position on the target user, the user's system with no clear division in whom do we design design management level: the lack of clear design needs? , can not give designers a clear design tasks; visual / interactive levels: design homogeneity of style definitions are not clear, the lack of Air Jordan Outlet impressive visual language; design before processing high-end demand, we must first deal with New Nike Free 5.0 V4 Shoes Grey Black low-level needs. If in the early stages of product development and design, visual and Experience Improvement belongs to high demand, then in the mature stage of the product, vision and experience gradually become mature, portrait improving effect becomes less obvious. That in addition to the longitudinal design profession itself, but also how to improve the design? Air Max 2011 Womens Yellow Grey White Time Steps: Phase A- Phase B- Phase C-- D-- stage stage stage E- F implementation steps: Demand - Strategic Design - Product Design - development and implementation - brand operation spread - put Listing roles steps: goal - Product PM - User Experience Designer - engineer - Marketing staff - users understand these later, that the role of design in the middle part of worth? Products and Services - Design - Users good design to establish a clear product strategy to user perception of emotional connection to the product, the product with a clear purpose in a manner friendly hand delivered to the Air Max 2012 Blue Grey White user, product / service in the dissemination give consumers specific brand value awareness. In addition to the real needs of users, upstream to downstream development of links, in fact very difficult to influence the downstream upstream, such as UE / UI difficult to change PM's product strategy, for designers, communication is the basis of product features to achieve objectives. Under this idea, all design including graphics, copywriting, creative activities planning even point, process implementation, should have Nike Air Max the same design goals and visual realization. That is essentially, PM and designers should aim for convergence. When do the program at some point designers can transverse considered: different product characteristics and attributes, for the design experience, the brand's standards vary users to buy 1999 yuan millet can accept mediocre craft appearance and high failure rates, but certainly 5,000 yuan can not accept New Nike Tr Fit Shoes Black Purple such a problem Iphone, high brand products bring high New Nike Free 5.0 V4 Shoes Black Blue premium, a higher standard of design and experience to maintain. These will be taken into account in the policy stage of the product. The quality of the design of the different roles the recognition criteria are different BOSS: Strong subscribers and revenue, the perfect kpi (revenue and influence levels) PM: good interpretation Nike Zoom Lunarposite of the product's functional demands and strategies, taking into account the product experience and visual (needs and experience levels) Development: Vision by the draft framework designed to achieve low cost, the code is easy to maintain, without overtime (operation and maintenance levels) Operations: brand strategy clear, clear positioning of the user population, spread achieve a small cost and the effect is obvious (brand and spread levels) Users: useful, usable, love to use (demand Nike Air Max 2011 function, brand and emotional level) products in various stages of design requirements demand are not the same product life cycle analysis table all products will have been through four stage: import, growth, maturity and decline. At different stages, demand change with it. Dynamic development of the product can help designers to observe the product life cycle, multi-brand products by industry growth path analysis to determine industry trends, to help analyze product development direction, corresponds to the transformation of their own product design. Upstream, the walk down: as an innovative designer, we continue to learn and improve longitudinal professional competence, but also need to look at the issue with a broader perspective, these transverse optimized design: Focus on the downstream work content and cooperation, to understand the product's business model and prospects, always concerned about the way new technology applications, and more predictable way to improve their designs to make their design to bring more influence and design spread value! THX! Thinking laterally design