Lenovo has for some time had never talked about its Tablet strategy. On the swearing in at the beginning, Yang yuanqing to the Tablet for only 10 million vehicles, while smartphones are 50 million units last year. Coupled with Lenovo's flagship K900 phone products in the first half on huge input will have a misconception in the industry, the Smartphone is the first Lenovo to the positions occupied by them. Lenovo tablet computer business long before smart phones entered the European market. "The Tablet is closer to the PC, it is part of the PC of the future. For Lenovo, and more likely that business growth and profitability. "Yang yuanqing said, because the nature channels close, Lenovo has gone global and PC tablets sold in the same channel.
Lenovo Tablet PCs is not a so strong from the start, even in the middle of last year, Lenovo has not been particularly clear. "Tablet does have the potential to become a short-lived product like a NetBook, now seems unable to conclusions and it sure brought some value, but there is less value? "This is the last August, Lenovo Xudong Chen, President of China's answer to the reporter.
Lenovo Think business group President Peter Hortensius also expressed a similar view, "Although it is foreseeable to tablets in the future space spectacular, but its development is not as United States strong. "
Lenovo was in early 2012 release mobile strategy, put the tablets and Smartphones the same strategic position, but in fact, market development is not as good as expected. That stage, in a traditional PC makers, only Tablet PC ASUS promoted business, and also because Google gave its Nexus 7 OEM orders.
One inescapable fact is that Apple is too strong, until the second quarter of this year, iPad's market share has shrunk dramatically until, after this number has remained at around 50%. Apple's Schiller, Vice President of product marketing has arrogantly said publicly that "we think there are two markets, one is iPad, another is other products. "
Lenovo's internal debate over the Tablet lasted a long time because the Lenovo tablet technology accumulation was not deep, they did not have sufficient certainty to make a product can eat iPad share. It doesn't like smart phones, thousands of smartphone users have been dragged down demand level of Lenovo in the low price segment can fully leverage its supply chain advantage.
"Why can make it compatible PC? Because its standardized part very much. But for the Tablet PC, I don't know other than CPU, are there any standardized parts. Most of the parts are not a good buy they amass a not so easy. "Xudong Chen said. At this stage, a display panel costs more than US $ 100.
Association "PC+" are frantically seeking economies of scale. It moved to PC supply chain management experience on a Smartphone, and formed the so-called "short-chain (to launch products faster than its rivals to form a technological advantage for a while)", making Lenovo's Smartphone business over the last year rose to the second place. But the Tablet could not continue this way, taking into account the input-output ratio, its weighting within the nature will not be too high.
This, of course, not to say Lenovo has abandoned tablets. In Yang's "quad" strategy, the tablets are a very important part of, he has on numerous occasions raised the Smartphone and Tablet are two operations must be better, but the reality is that Lenovo will have to wait.