Getting a book signing can be a great way to increase your notoriety as well as to develop some extra marketing for your books. However, when you decide to self publish, you must act as your own marketing agent. Even if you decide to go with a traditional publishing house, you will still need to make sure that you handle most of the advertising yourself since the publishing houses do not offer much for the majority of their authors.
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Setting up a book signing can be time-consuming, but it isn't that difficult. You'll need to make sure that you research your options, and then you'll have to go about convincing a venue to give you the chance. Fortunately, you don't have to be a best-selling novelist to accomplish this.
Research Possible Venues
While a bookstore provides a fantastic place for a book signing and can lead to increase sales for both your books and other authors, you can also have a book signing at a convention, library, event day, conference, or anywhere else that people who might be interested in your book frequent. Some authors even have book signings in grocery stores. The key is to look at your book and see where you are likely to run into people who want to buy it.
When researching the possible venues, start with places that you have connections to. For instance, look at your own hometown and see who might be interested in allowing you to have a book signing. The local author hits it big is always a popular theme, and your local library as well as a number of other associations and organizations might be more than happy to help you out in this regard.
Try to Talk in Person
When you decide on the possible venues that might be interested in your book, try to talk to the owners in person. While phone calls and emails are good, an in person conversation will generally reveal more. Set up an appointment if you don't know the person well. Regardless, make sure to make the meeting as quick and as convenient as possible. You don't need to prepare a long sales pitch. You will just want to explain what you want to accomplish and how you will help the venue do that. If you can demonstrate the benefits that the venue will receive from your book signing, then be sure to mention these as well.
Offer Your Own Books
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