Interestingly, it is not only the buy fifa coins Bengali man who is glued to his TV screen for football matches. The share of women in the total number of people watching football matches in this edition of the tournament is 45 per cent in West Bengal - much higher than the global average of 40 per cent and all-India average of 33 per cent. In Bengal, the Sony Aath viewership had an almost equal split between male and female viewers - 55 per cent and 45 per cent, respectively.Sony Aath has much to thank to the state's football mania for its viewership going neck-and-neck with Sony Six. The tournament has also helped Sony Six maintain its top position in the sports genre http://www.proutcoins.com/ for 11 weeks in a row, according to data provided by the broadcaster.