The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies By Dick Stroud
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BOOK DETAIL
Author : Dick Stroud
Pages : 320 pages
Publisher : Kogan Page
Language :
ISBN-10 : 0749442581
ISBN-13 : 9780749442583
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Book Description
* Contains original research conducted by OMD into the relationship between age and consumer behavior