Donald and Doris Fisher were known as the fashion gurus. So they thought to unite together and introduce a new brand worldwide that would blow up the fashion ramps and streets. This is how GAP came to the world in 1969. Established in California, GAP soon became one of the largest and most desired brands for clothing and accessories.
The simple and plain text GAP logo became famous throughout the world. The royal blue background and white colored GAP text were sufficient enough to give a kickstart to the new brand. Rest was played by the names of the two fashion gurus.
Controversy
A October 2010, a controversy arose about the GAP logo when the brand first time introduced a second logo. The logo was actually a black colored Gap text with a small royal blue square on the left top.
The criticism was based on two basic points. Firstly, the royal blue small square came under criticism. The designers believed that this small blue square depicts that GAP has lost its royalty and class and the brand is no more able to deliver uniqueness and royalty in its products. Secondly, the Helvetica font of the typeface Gap was targeted. Here, the logo designers claimed that Helvetica is an overused font and it does not suit a big brand like GAP.
GAP Response
Despite the heavy criticism on the new logo, GAP continued to launch its new logo on the selected date i.e. October 4, 2010. Just 2 days later, GAP posted on the Facebook page that its new logo has already incited a buzz in the public. The brand is looking for the unfolded debates. It also decided to crowdsource a new logo for GAP and hence, organized a competition among the logo design services.
The competition was not even started that people started demanding for the first logo of the brand. GAP management announced that the brand is returning back to its original and basic logo.
Even More Criticism?
When GAP tried to wind up all the debates by celebrating its first logo, the marketers started a new debate claiming that the whole scenario was actually marketing tactics of GAP to attain public and media attention.
Whatever the inside matter was, the conclusion is that GAP has become a more renowned and admired brand as it respected the public opinion and took the decision on behalf of public demand.
Your logo design should be appealing, engaging and liked by every visitor because your logo is going to be associated with your business. If you are a new startup then this is compulsory to know the ways how you can keep your logo look unique and more engaging.
Famous Companies’ Logo designs that make an Impression
Logo designs of the famous companies like Apple, Coca-Cola, IBM, Adidas, Yahoo, GM, Google, Pepsi, Intel, HP, and other have proved to be revolutionary around the world. Companies like these often develop branding strategies targeted at creating a logo that will become a memory trigger for years to come. The logo designs of these famous companies surely be prominent in the long line of world’s most famous logos around the globe. What’s inside their logos that make these brands so Famous and obvious in cutthroat competition? Simplicity and Distinctiveness are two basic things present in every famous logo.
1. Distinctiveness
A logo should help people identify the business. The more your logo design is distinctive, the more it will be recognizable. A distinctive logo is well recognized, memorized and settle over the top of the mind of the audience and hence help people to recall your brand and business next time when they need your services and products.
2. Simplicity
Every Famous and successful logo is simple yet appealing. Simple logos are easy to remember, compelling and the best part they are soothing to the eyes of the audience. Never ruin your logo design with more gaudiness and detailed. As your logo design approaches to be complex the chances to remembrance go down. Other factors for an effective logo design are;
• Create Logos that stand the test of time
During business there are situations when you need to update your logo design in order to respond the needs of changing time and branding needs. All the famous company logos, whether having undergone hundreds of changes or not, always left a long lasting impression in the mind of prospects across the globe.
• Logo design and its Aspect Ratio
A logo design that has perfect proportion is visually appealing and pleasing at the same time. You need to avoid making it too tall, wide, or short, ensuring that your business logo will not seem to be odd when reduced or enlarged in its size. Moreover use of simple graphic that is scalable is also good in order to make a perfect logo design for your website.
• Color of your logo design
Whether you are using multi colors in your logo design or it is in black and white, grayscale, it is highly compulsory that your logo should look equally appealing. Careful selection of the colors that are in the CMYK range, Pantone Spot color equivalents, or printable WEB safe colors, can help you keep it equally appealing for your logo in printed format. But try to avoid using more than three colors in on logo design.
• Readability
If your logo is comprised on some text, then it is another mandate to make it readable. It is no recommended to use more than 2 or three fonts. Make sure the fonts used are right, distinct, and try to avoid overlapping or interlink them with the icon of your logo. Avoid cluttering your logo by keeping the tagline take apart. If you can take care of above factors then your logo design will surely appeal more and better. Otherwise it is a wiser decision to hire a professional logo design company or a firm that can take all the burden of your branding so that you can look after other areas to improve your business.
Your logo design should be appealing, engaging and liked by every visitor because your logo is going to be associated with your business. If you are a new startup then this is compulsory to know the ways how you can keep your logo look unique and more engaging.
Famous Companies’ Logo designs that make an Impression
Logo designs of the famous companies like Apple, Coca-Cola, IBM, Adidas, Yahoo, GM, Google, Pepsi, Intel, HP, and other have proved to be revolutionary around the world. Companies like these often develop branding strategies targeted at creating a logo that will become a memory trigger for years to come. The logo designs of these famous companies surely be prominent in the long line of world’s most famous logos around the globe. What’s inside their logos that make these brands so Famous and obvious in cutthroat competition? Simplicity and Distinctiveness are two basic things present in every famous logo.
1. Distinctiveness
A logo should help people identify the business. The more your logo design is distinctive, the more it will be recognizable. A distinctive logo is well recognized, memorized and settle over the top of the mind of the audience and hence help people to recall your brand and business next time when they need your services and products.
2. Simplicity
Every Famous and successful logo is simple yet appealing. Simple logos are easy to remember, compelling and the best part they are soothing to the eyes of the audience. Never ruin your logo design with more gaudiness and detailed. As your logo design approaches to be complex the chances to remembrance go down. Other factors for an effective logo design are;
• Create Logos that stand the test of time
During business there are situations when you need to update your logo design in order to respond the needs of changing time and branding needs. All the famous company logos, whether having undergone hundreds of changes or not, always left a long lasting impression in the mind of prospects across the globe.
• Logo design and its Aspect Ratio
A logo design that has perfect proportion is visually appealing and pleasing at the same time. You need to avoid making it too tall, wide, or short, ensuring that your business logo will not seem to be odd when reduced or enlarged in its size. Moreover use of simple graphic that is scalable is also good in order to make a perfect logo design for your website.
• Color of your logo design
Whether you are using multi colors in your logo design or it is in black and white, grayscale, it is highly compulsory that your logo should look equally appealing. Careful selection of the colors that are in the CMYK range, Pantone Spot color equivalents, or printable WEB safe colors, can help you keep it equally appealing for your logo in printed format. But try to avoid using more than three colors in on logo design.
• Readability
If your logo is comprised on some text, then it is another mandate to make it readable. It is no recommended to use more than 2 or three fonts. Make sure the fonts used are right, distinct, and try to avoid overlapping or interlink them with the icon of your logo. Avoid cluttering your logo by keeping the tagline take apart. If you can take care of above factors then your logo design will surely appeal more and better. Otherwise it is a wiser decision to hire a professional logo design company or a firm that can take all the burden of your branding so that you can look after other areas to improve your business.
Your logo design should be appealing, engaging and liked by every visitor because your logo is going to be associated with your business. If you are a new startup then this is compulsory to know the ways how you can keep your logo look unique and more engaging.