Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
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Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account Paperback: 384 pages Publisher: SAGE Publications, Inc; Third edition (April 24, 2013) Language: English ISBN-10: 1452256578 ISBN-13: 978-1452256573 Product Dimensions: 6 x 0.9 x 9 inches Shipping Weight: 1.2 pounds (View shipping rates and policies)
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Book Description
Employing his signature style―a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable―Arthur Asa Berger updates and enhances his best-selling introductory text, Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches, Third Edition. The new edition combines insightful discussions of qualitative and quantitative media and communication research methods as it covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.
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