International Gifts & Home Products Fair, Shenzhen Emperor wolf Optoelectronics Co., Ltd. (hereinafter referred to as the Emperor wolf photoelectric) LED lamps exhibition can be described as thriving, LED desk lamp
booth attracted not the eye of small businesses, many businesses have gathered to watch inquiry. Emperor wolf photoelectric CEO Jing Yan days to listen carefully to the side can feel his deep eyes Jing total has fallen into deep thought. To learn more about the Emperor wolf photoelectric, correspondents the Emperor wolf photoelectric CEO Jing Yan days to do an in-depth interview.
Industry Background: gorgeous turn from the mobile phone industry to the LED lighting industry
Emperor wolf photoelectric predecessor is not in the LED industry, but belong to the mobile phone industry. Jing always said, the Emperor wolf photoelectric preliminary in the mobile phone industry is the industry leader in the mobile phone industry in Shenzhen in 2007, has been done in the top five. There are so gorgeous predecessor, Jing always feel very proud, Jing total, said the mobile phone industry is the digital electronics industry, high technological content of products, innovative ideas and avant-garde design, advanced management concepts, these technologies, design and management concepts reserves so Emperor wolf photoelectric beginning to enter the LED lighting industry stood on a high platform.
Jing said the total on the R & D team, the Emperor wolf photoelectric inheritance before the advantages of the mobile team, bringing together the industry elite group of LED optical, thermal, mechanical and digital electronic technology, the formation of a compound of the R & D team . Emperor wolf photoelectric currently working employees a total of 260 people, there are more than 50 of the R & D team, accounts for almost a fifth of the company's total number of employees, so the proportion of R & D personnel in the industry is difficult to see. Meanwhile, Emperor wolf photoelectric sound industrial chain configuration, in addition to the assembly plant, toolmaking factory, hardware factory, light guide plate factory downstream supporting enterprises, Jing always said, and before the Emperor wolf photoelectric in the mobile phone industry the complete supply chain resources more important Dili wolf photoelectric its inception to increase the construction of basic facilities. Jing total also revealed that Emperor wolf photoelectric strong capital advantage in the LED lighting industry has invested sufficient funds to ensure that the enterprise infrastructure to ensure the quality of the product development.
Brand-building: Focus LED lamps, to create a domestic table lamp first brand
Di wolf photoelectric adhering to the design philosophy of digital electronic products, launched a series of products in keeping with the times the pace to meet the fashion needs of consumers. 2012, Royal Wolf launched a total of learning to read, business office, gifts, home decoration, four series of 22 new models table lamp, which is mainly to learn to read series, both part of the business office and gift series; variety of table lamps products are simple, bionic shape and elegant quality touted by consumers.
Many market segments in the field of LED lighting, such as LED lights, LED tunnel lights, LED bulbs, why Emperor wolf photoelectric happens in love with the LED table lamp it? Jing introduced said, before the Emperor wolf photoelectric also try the done lighting products such as LED lights, LED tunnel lights engineering, engineering lighting products are not a high degree of market and commercialization of this type of furniture, lighting, LED Lamp Emperor wolf photoelectric good at the market, commercialization, marketing, Emperor wolf the photoelectric decided only to focus on familiar territory, determine education green LED lighting as the development direction of the company's core and the creation of the "right light" brands " comfortable experience light "brand philosophy, determined to create the world's leading brand of LED table lamp
. Jing total also added furniture lighting easier standardization and large-scale production, like engineering lighting products, such as the one bulb, it is not standardized, each different customer requirements, resulting in high production costs, the popularity of the difficulties. Based on the above reasons, the Emperor wolf photoelectric cut some product lines, and only focus on the development and production of LED lamps, has grown to the largest LED desk lamp production, manufacturing, sales enterprises.
Royal wolf photoelectric products focus on LED lamps, LED technology has been profound precipitation. Jing said the total, Emperor wolf photoelectric has a strong R & D strength, the current Emperor the wolf R & D team has broken through the 70 patents, of which there are more than 30 of the LED light source technology patents. Meanwhile, Emperor wolf the photoelectric is the only one to get the German light Biosafety verification table lamp enterprises, in the side of the light-emitting soft LED light source technology has reached the Class 2A standard in Japan. The basis of these technologies Emperor wolf photoelectric sufficient lung power to create the first brand of LED table lamp field, on the road to enter the international market, to build national brands with confidence.
Century enterprises rely on culture, Jing total on our interpretation of the corporate culture of the Emperor wolf photoelectric. As her name suggests, the corporate culture of the Emperor wolf photoelectric wolf culture as the core - closely united, the goal is clear, coordinated operations, reflecting the focus of professional, does not meet the target will never give up the fighting spirit. It is under the influence of the corporate culture of the wolf, the emperor wolf photoelectric be able to rapidly changing roles, professional, dedicated, loyal into the design of the LED lamps, production, sales, and has steadily grown.
Looking to the future: optimistic about the prospects for LED lighting steadily building market
Many LED companies, Emperor wolf photoelectric also very optimistic about the prospects for the LED lighting market. The wattle total LED industry is a sunrise industry, government support, continue to make breakthroughs in technology, consumer demand, the industry will become increasingly large, the market will be getting better and better. The government has increased subsidies for LED lighting, many companies are enjoying government subsidies. Jing always thought that the government's policy support, government financial subsidies, this is a good thing, but if a business is said to rely on government support, government subsidies to development, which is not fly. The wattle total calls for peer companies going to build their own core competitiveness, enhance the technical level of the industry really up to jointly establish a sound development of the market environment.
In the market building, Jing always said Emperor wolf photovoltaic market strategy is to proceed step by step, first lay a field, lay a good place, and then break through another area, another place. Emperor wolf photoelectric only focus on LED lamps products, to create the first brand of domestic LED lamp thorough understanding of this area and then consider other areas. The Jing Emperor wolf the photoelectric do market Emperor wolf photoelectric accounted for 70% of the share in the international market share in Japan, North America accounted for 30% of the share market total. Jing always said the emperor wolves the photoelectric select export market is not the same as with other companies, they choose the country is carried out one by one according to their strategic breakthrough, Japan so thoroughly do in North America, and North America so thoroughly do in Europe, and Europe to do thoroughly do the Middle East ...... Emperor wolf photoelectric without nets fishing style strategy, where customers do where the market; but to identify the target, and then vigorously developed, thorough understanding of the market, and then to develop other markets.
Services for customers, Jing always said, Di wolf photoelectric adhering to excellence, dedication to provide customers with system services, the purpose of creating value for customers. Emperor wolf photoelectric not only provide customers with a mature product, and also offers system solutions. Jing total for example, in cooperation with well-known household electrical appliance enterprises, and lighting companies Di wolf photoelectric will for the company's corporate culture, brand identity, market strategy to tailor a product line; When the product is not suitable for the customer's brand when Emperor wolf photoelectric not OEM to the customer, but to provide customers with a full set of new design Emperor wolf photoelectric win the trust of many customers and industry reputation. In the first half of 2012, Emperor wolf start a big brand strategy, set up a Ministry of e-commerce, international business, OEM, direct marketing, domestic channels, and KA Ministry six marketing platform. Steady development through six marketing platform, Emperor Wolf photoelectric products have formed a good reputation, the construction of the domestic channels, around the outlets, the lead also.
Jing total also give us the Emperor wolf photoelectric corporate vision. One vision: to build the leading brand in Guangdong, the Hunan Hunan entrepreneurs in the Guangdong region leading brands. Timor wolves the photoelectric take Hunan people daring to fight the Ganpin fighting spirit manifested, and go into the enterprise, companies stand out in the fierce competition; Vision II: the enterprise into a truly modern operators public enterprises, such enterprises is not a family business, the whole of society Recruitment enable enterprises to achieve modernization of the public; Third vision: LED table lights
segments really made the national brand in the world market can and Philips, Osram these international brands to compete on the same stage.