The biggest challenge Crayola faced when moving to a clear structure was finding a material that had the outstanding moisture barrier needed to provide the necessary shelf life. Ensuring that Model Magic was fully pliable at the time of consumer use is a key to consumer satisfaction and was not an area for"promise.Crayola found that Model Magic required a barrier"parable to the one provided by the foil structure that they had been using that is, into the fourth decimal place when measuring in g/100 in2/day.Typical clear flexible barrier materials only provide moisture barriers into the second decimal place. After many film options were evaluated, Crayola determined that ClearFoil Z was capable of providing the ultra-barrier demanded of Model Magic
With a barrier of 0.0008 g/100 in2/day, ClearFoil Z is a breakthrough in barrier film technology. Through an aluminum-oxide coating process, ClearFoil Z is said to provide barrier properties 100-times better than those found with other non-foil structures and is reported to be the first transparent flexible barrier structure capable of outperforming structures made from the most"mon foils.To ensure a positive consumer experien
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when accessing the product, the Model Magic could not stick to the sealant. However, the sealant had to consistently provide hermetic seals on high-speed overwrap equipment. To achieve this, Forté L, was laminated to the ClearFoil Z.Model Magic's vibrant colors, which are now visible to consumers, create excitement and immediately engage the consumer. By using opaque inks, color bleed-through from the product is limited, ensuring Crayola's well-known yellow and green colors remain true and that the Crayola brand is supported.
Shelf appeal is further enhanced since the package does not wrinkle when handled. The consumer can “test" the product without negatively impacting the look of the package.A sustainability benefit is enjoyed via the elimination of aluminum foil in the structure, says the entry form. “Model Magic Clear Barrier Overwrap is 6.3% lighter than the foil structure that it replaces. It's able to do this while maintaining a sturdy feel needed to provide a premium presentation when displayed.