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Watson is kind of a left brain decision engine. It is very strong numerically, but it

is kind of an extreme version of Sheldon on The Big Bang Theory. It isn't very

empathetic, and it isn't intuitive. Neural networking and cognitive computing will

close the gaps, resulting in machines that can do more than suggest the top choices

in a decision. They will actually make the decision.
When Computers Get a Right Brain
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IBM is massively increasing its commitment to Watson, which was evident at last

week's IBM Think Forum. IBM recognizes that if it can get a product that thinks

first, then it can again take absolute control over the technology market, and every

other company will be chasing it again.

It is making some impressive headway, and I agree that the firm that succeeds at this

will not only massively change the technology market, but also change the world. The

very real outcome is that many of us will find our skills have become redundant --

and when I say "many of us," I include analysts, because we are obviously at risk.

I'll close with my product of the week: Gorilla Glass, which is what's keeping us

from having far more broken phone screens and likely helping Apple to avoid having to

recall the iPhone 6 (though I still think it should).
Watson is a fascinating system. I'm referring to this class of systems as "decision

engines," because they aim to help people make better decisions. What makes them

different from any other tool is that they learn about you, rather than you having to

learn as much about them.

Granted, with these early versions, it is kind of a shared experience -- but prior to

systems like Watson, all of the effort to learn how to interface was on the user

side. With Watson, the end goal is to shift virtually all of this burden to the

system.

What this means is that in the near-term future, when you need something from Watson,

you'll be able to sit down and immediately be productive rather than spend the weeks

to months it typically now takes to learn a new system. Because Watson learns from

you, the longer you work with it, the better it becomes.

As more and more Watson computers are deployed, they learn from each other creating

sort of a digital Gestalt providing a massive acceleration in the learning process.
Near-Term Expectations

There were a number of examples at the Think Forum of working systems and prototypes

that showcased what Watson can do today. For instance, a hospital treating a cancer

patient can look at the detailed information captured on the patient and then

determine the highest-probability path to wellness. Watson already has information on

obscure treatments and illnesses, which it can apply to the solution.

The end result is a customized program that is developed from information gathered

all over the world -- both preventing mistakes that already have been made and

identifying little known successes to reach an optimal solution.

Watson could provide travelers with an experience similar to what travel agents once

provided. For instance, if your plane were delayed or grounded, it would

automatically find and recommend an alternate route while you were in transit, which

you could execute with one Amazon-like click. When called upon to help plan a trip,

Watson could apply what it knows about you and about the various airlines and hotels

to create the itinerary most likely to make it trip the best you've ever had.

For help desk issues, it would take customers through custom decision trees defined

by the system's ability to diagnose the problem remotely and gauge the technical

capability of the caller. That would enable it to provide the fastest resolution for

the lowest cost, optimizing on a blend of customer satisfaction and cost containment.

It automatically would identify and report bad trends to decision makers, along with

optimized recommendations, both to resolve the core issues in a timely way and

optimally reduce the related costs.

Company after company testified at the Think Forum that they were seeing massive

increases in customer satisfaction and getting a far better handle on costs from

Watson-type technology, which is still in its infancy.
Jobs at Risk

Now with the next range of technology advancements, there are a ton of jobs at risk

-- and not the obvious ones, either. Specialists are pretty safe for a while, but

folks who provide general services -- like accountants, tellers, bankers, stock

traders and, well, analysts -- are kind of screwed in the long term.

Fortunately, this won't happen overnight, and in the near term there will be some

great jobs training systems like Watson but, once trained, these systems will be able

to train each other almost instantly.

It will be even longer before specialists are at risk, because the costs of training

a system like Watson to handle a specialty will likely exceed the benefits for some

time. If the specialty is unique, that time could be indefinite.
Wrapping Up: The Future

The Think Forum wrapped up with a look into the future, and it was a fascinating

discussion. Watson is kind of a left brain decision engine. It is very strong

numerically, but it is kind of an extreme version of Sheldon on The Big Bang Theory.

It isn't very empathetic, and it isn't intuitive.

Efforts like neural networking and cognitive computing will close the gaps, resulting

in machines that can do more than suggest the top choices in a decision. They will

actually make the decision, moving to the next stage and doing the whole job.

Fortunately, this right brain aspect is still years off, and until it is ready,

people will fill that role.

Two clear job growth areas, for now and in the near term, will be trainers for

systems like Watson -- people who understand both a particular subject area and how

best to present it to Watson. They will be Watson's right brain partners.
Product of the Week: Gorilla Glass

I was on Fox Business News this week covering the pain of a broken smartphone screen.

Toward the end of the show, we tried to break a phone on air, but the phones bounced

and didn't break. That was largely because the phones used Gorilla Glass, which is

broadly used on smartphones today. It isn't invulnerable -- phones that use it still

break -- but they break far less frequently, and as we so humorously demonstrated, it

often takes a real boneheaded move to break one.

There was a lot of speculation that the iPhone 6 was going to use sapphire glass, and

that would have ended badly. That's because for some screwy reason -- likely to save

money -- Tim Cook allowed the iPhone 6 to have an aluminum frame rather than the

steel or magnesium alloy frame that other large phones use, and that makes the screen

the stiffest part of the phone.

Gorilla Glass bends a little, which is why you have a lot of bent iPhone 6s that

don't have cracked screens as well.
Sapphire doesn't bend at all, and though you'd likely have fewer bent phones, you'd

have a far higher number of even more expensive cracked screens.

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